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| (Image Source: Corner Magazine PH/Gatorade Philippines) |
Recognizing the real transformative power of community sports, Gatorade Philippines launches “Fueled Liga", a barangay grassroots program that will engage 150 communities across Luzon in the spirit of friendly competition with exciting sports skills-building activities and essential proper hydration education. Fueled Liga is a key program under Gatorade’s “Sweat Unites Us” campaign – a massive nationwide movement that inspires players to play better and give more to their team. Fueled by Gatorade, the world’s leading sports drink, players “sweat more” for their teams, which fosters deeper connections, promotes greater teamwork and socialization, and creates more opportunities to have fun while keeping healthy and fit.
Gatorade acknowledges that every time players play the sport they love, every pass or assist sparks genuine camaraderie and strengthens bonds which leads to more epic team moments. The more they play and sweat together, the more they connect, united in the excitement of winning and achieving their team goals. In each Fueled Liga barangay leg, Gatorade will host fun basketball and volleyball challenges to test each participant’s sports skills. Anyone can participate in these activities – they just need to present a Gatorade glass bottle crown or “tansan” during the event. Those who win the challenges will take home fantastic brand merchandise and prizes. Gatorade will also choose Barangay MVPs to participate in the upcoming Gatorade Fueled Liga camps happening between June to August which are exclusive basketball and volleyball clinics powered by Gatorade Brand Ambassadors LA Tenorio, Alyssa Valdez, and Dwight Ramos.
Gatorade Brand Ambassadors will attend Fueled Liga events to encourage aspiring athletes by sharing their “Laking Liga” stories, focusing on how their community leagues helped them grow as excellent athletes throughout their journey. In addition to holding the Fueled Liga sports skills-building challenges, Gatorade will also sponsor several court refurbishments such as replacements for basketball and court backboards and volleyball nets to improve playing experiences in the communities. “At Gatorade, we uphold sports’ transformative, bond-strengthening power, which is truly evident in activities like community leagues. Most Filipinos, in fact, play for the social aspect of these games – not only do they get to play the sport they love, but they also enjoy the chance to socialize with their teammates and have fun,” says PepsiCo Philippines Marketing Lead for Non-Carbonated Beverages Katrina Suarez.
Suarez added, “This opportunity inspires them to give more to their teams, ultimately promoting better teamwork and skills. And through all that, Gatorade will provide the proper hydration and the right fuel to ensure they remain on top of their games, enabling them to give more and sweat more for their teams. For this reason, we are going to different barangays with our Fueled Liga program to host these much-anticipated sports activities and provide proper hydration education.”
