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| (Image Source: ABS-CBN Corporation) |
ABS-CBN, the premiere media and entertainment company in the Philippines, is unprecedentingly ushering in a new era in the local entertainment scene and broadcast media industry as it gloriously re-emerged as the country's leading content provider. Following the non-renewal of its broadcast franchise in 2020 during the onset of the global COVID-19 pandemic, what was once the leading television station in the country embarked on a transformative journey as a content powerhouse in both traditional television and in the digital space, continuing to captivate and inspire audiences in the country and across the globe.
ABS-CBN has been overcoming adversity in its continuing commitment for the service of Filipinos worldwide to provide highly entertaining and relevantly encouraging quality content that tells and shares the stories of ordinary Filipinos through its growing digital presence and a wider and diverse range of content available in broadcast and digital platforms. Similarly, it is making significant strides to expand its presence in terrestrial television through various forms of partnerships and collaborations and top-rating and highly-engaging shows such as FPJ's Batang Quiapo, Linlang, Can't Buy Me Love, Senior High and Dirty Linen among others. These efforts has garnered enormous success as strongly evidenced by iWantTFC with the largest library of Filipino content and over 11 million subscribers; Kapamilya Online Live, ABS-CBN's flagship online streaming service where Kapamilya viewers worldwide continue to follow timeless stories through live and on-demand viewing of current and all-time favorite shows; ABS-CBN Entertainment, the most subscribed YouTube channel in Southeast Asia with over 46 million subscribers and counting; and re-domination in the local television ratings board, more particularly in the primetime and noontime blocks.
Among these efforts, the groundbreaking collaboration between ABS-CBN and GMA Network, the leading and largest broadcast media company in the country today, marked not only the end of a long-running television war between the two giants, but also the beginning of a new era in media collaboration bound to open new opportunities and possibilities that changes the landscape of the local entertainment scene. In 2023, ABS-CBN and GMA co-produced the highly anticipated romantic drama series "Unbreak My Heart" which was filmed in Switzerland, aired on the ladder's main and sister channels, and is available for on-demand viewing on the online streaming platform Viu. On the other hand, the historic premiere airing of ABS-CBN's longest-running noontime variety show "It's Showtime" on GMA-7 last April 6, 2024 is a significant step in cross-network programming and cooperation and may be the beginning of more collaborations between the two networks.
ABS-CBN's glorious re-emergence so far, from being a Filipino content powerhouse on-air and online to "It's Showtime' on GMA Network's main free TV channels, is a strong testament to the evolving landscape of Philippine media where content creation and distribution is steadily becoming more innovative and collaborating. Continuing to expand its digital and terrestrial television presence and explore new opportunities and avenues for content creation and distribution, ABS-CBN has truly brought us into a new chapter in today's modern world where digital supremacy meets collaborative creativity and, in an inclusive and forward-thinking manner, once the fiercest of rivals become devoted collaborators committed to share the most relevant and colorful stories in the service of the Filipino worldwide.
