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| (L-R) MPT South Manager for CSM Integrated Communications Joan Miranda, Provincial Tourism Officer of Cavite Tourism Elinia Rozelle Sangalang, DILG IV-A Regional Director Ariel Iglesia, and Municipality of Amadeo, Cavite Mayor Redel John Dionisio lead the unveiling of the Biyaheng South Cavite Tourism Passport last May 23, 2024. (Image Source: Wheels.ph/Metro Pacific Tollways South) |
Metro Pacific Tollways South (MPT South), in collaboration with Cavite Tourism and supported by the Department of Interior and Local Government (DILG) CALABARZON, has launched the first-ever Cavite Tourism Passport. The launch event was graced by Amadeo Mayor Redel John Dionisio, tourism officers of Cavite, and various lifestyle content creators and media partners. The Cavite Tourism Passport aims to encourage tourists to explore the rich heritage, culture, and diverse destinations within Cavite.
Through this innovative passport program, participants can collect stamps from various attractions and tourism categories for a chance to win exciting tokens from MPT South and its partners. The program began last May 24, 2024 and runs until December 31, 2024. The passports may be redeemed at partner establishments, tourism offices in Cavite, and the CALAX Customer Service Center. During the launch event, guests received their own copies of the passport and enjoyed a modern cultural dance performance by the Reyna ng Turismo candidates. Program partners also expressed their support for the initiative:
● DILG IV-A (CALABARZON) Regional Director Ariel Iglesia: “With the development of the Biyaheng South Tourism Passport program, we have revolutionized local tourism. Travelers can feel even more motivated to discover and engage with Cavite’s beautiful landscapes, and diverse selection of products and services, which also provides opportunities for our local businesses to flourish. As the Regional Director of the DILG IV-A, I offer our continued support. Know that we are equally as dedicated to reach greater heights, and provide meaningful experiences not just to travelers and tourists, but also to the local communities whose livelihoods are impacted by these initiatives."
● Cavite Provincial Tourism Officer Elinia Rozelle Sangalang: “The Provincial Government of Cavite and the Office of the Provincial Tourism Officer extend its gratitude to all stakeholders and partners who are working with us to further boost the tourism industry of the province. Together with MPT South, the Biyaheng South Cavite Tourism Passport is projected to increase travels to Cavite and contribute to our local economic development."
● MPT South Vice President for Communications and Stakeholder Management Arlette Capistrano: “This passport symbolizes our collective commitment to promoting tourism in Cavite. Through the Biyaheng South campaign, we are highlighting our toll roads and the rich cultural and natural attractions of the South. We hope this initiative inspires more people to explore and appreciate the beauty of Cavite.”
This program is part of the Biyaheng South campaign of MPT South, an award-winning tourism advocacy program active on social media platforms like Facebook, TikTok, and Instagram. It promotes the toll road network CAVITEX, CAVITEX C5 Link, and CALAX as gateways to the sensational sites and attractions in the South. With over 30,000 combined followers on digital platforms, Biyaheng South has generated more than two million views on TikTok, increasing vehicle traffic along its expressways and helping boost the economic growth of Cavite and Laguna provinces. MPT South is a subsidiary of Metro Pacific Tollways Corporation (MPTC). Aside from the CAVITEX and CALAX network of toll roads, MPTC also holds the concession for the Subic-Clark-Tarlac Expressway (SCTEX), North Luzon Expressway (NLEX), NLEX Connector Road, and Cebu-Cordova Link Expressway (CCLEX) in Cebu.
