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| (Image Source: MegaBites/OPPO/UEFA Champions League) |
The 2023-2024 UEFA Champions League final recently concluded at London’s legendary Wembley Stadium with Real Madrid crowned as the prestigious European football league champions after scoring a 2-0 win over Borussia Dortmund. And OPPO, the Official Global Partner of the top-flight football competition, and its latest flagship smartphone, the OPPO Find X7 Ultra, were there to capture unforgettable moments from the match and celebrate the crowning of the 2024 UEFA Champions League winners.
The OPPO Find X7 Ultra is the latest flagship phone to feature powerful imaging capabilities that empower users to capture and experience true-to-life content from their favourite football games. To celebrate and relive these life-time moments with fans around the world, OPPO took the big screen inside Wembley Stadium during the final to showcase user photos shot on OPPO smartphones and selected from the OPPO imagine IF Photography Awards’ What A Shot category. As part of the celebrations, OPPO global brand ambassador, Kaká, once again joined the brand at the exclusive OPPO Hospitality Lounge to meet and greet with fans across a full program of activities, together with a special magician. Alongside the main action, OPPO also hosted the OPPO Booth at Potters Field Park near Tower Bridge where it brought elevated UEFA Champions League experiences to football fans far and wide. “It’s inspiring to see OPPO’s industry-leading mobile imaging technologies continue to elevate the experience for football fans and enable them to capture countless inspiring moments both on and off the pitch during the past two seasons of the UEFA Champions League,” said OPPO's President of Overseas MKT, Sales and Service Billy Zhang.
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| Imaging Zone at OPPO's Hospitality Lounge (Image Source: MegaBites/OPPO/UEFA Champions League) |
Exciting on-site activities elevate the match-day experience
OPPO’s Hospitality Lounge returned to the Champions Village this year with even more interactive on-site activities for fans. In the lounge, guests were able to experience the electric atmosphere of the world’s top football competition in different OPPO x UEFA Themed Spaces, take a breather from the action with some relaxing on-site games, and discover the latest OPPO technology across a range of OPPO smartphones and smart devices. At the OPPO x UEFA Imaging Zone guests also had the opportunity to see some of the most breath-taking moments from this year’s competition captured at stunning close range by the UEFA Champions League photographers using the latest Find series smartphones. Adding to the excitement, the experiential OPPO Booth at the Potters Field Park continued to ignite the atmosphere up to the final whistle as part of the UEFA Champions Festival. At the booth, guests were invited to put themselves in the boots of Borussia Dortmund and Real Madrid by having their pictures taken on replica team benches using the OPPO Find X7 Ultra. They also had the chance to get their hands on the latest OPPO Reno11 F 5G and its new generative AI photo editing tool, the OPPO AI Eraser. “It’s been another fantastic year of partnership with OPPO, engaging fans with cutting-edge imaging technology and greater access to the UEFA Champions League. OPPO has been an excellent addition to the UEFA partner family over the past two years," said UEFA's Head of Sponsorship and Licensing Guillaume Sabran.
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| (Image Source: NewsFile Corporation/UEFA Champions League) |
OPPO’s commitment to sports philanthropy
Amidst the atmosphere surrounding this year’s UEFA Champions League final, OPPO and the UEFA Champions League hosted a charity football match on May 30, 2024 in London, pitting Indonesian players against legendary players – Kaká, Roberto Carlos, Clarence Seedorf, and Robert Pirès. After the game, all players signed their match jerseys with the collection being auctioned off together with one single jersey adorned with signatures of all the legendary players and Indonesian players. The proceeds from the auction will go towards supporting the development of youth football in Indonesia. The charity match was not just a celebration of shared passion on the pitch, but a testament to OPPO’s commitment to sports philanthropy. Through initiatives like these, OPPO seeks to inspire and empower more young football players, providing them with the resources and support they need to pursue their dreams.
Through its partnership with the UEFA Champions League, OPPO has brought fans around the world closer to the excitement of the world’s top football competition. Looking forward, OPPO will continue to drive innovation in AI and mobile imaging technology to empower fans with the “Empower Everyone Everyday” ethos, enabling them to immerse themselves even further in the excitement of world-class sports events.
