Maya Teams Up With Pinoy Big Brother For A New Twist On Reality TV

ENTERTAINMENT, LIFESTYLE | July 22, 2024

(Image Source: Orange Magazine TV/ABS-CBN Corporation/Maya Group)

The eleventh season of Pinoy Big Brother, PBB Gen 11, is all poised and set to be a game-changing season as it teams up with Maya, the Philippines’ leading digital bank, is teaming up to bring a fresh and exciting twist to the Big Brother house. This partnership between the two brands isn’t just about entertainment; it’s about making finance fun and boosting financial smarts across the country. For 19 years, Pinoy Big Brother has introduced viewers to the public different personalities who reflect the true spirit of the Filipino, changed the lives of housemates from different editions and made a lasting impact on viewers for celebrating the unique traits of Filipinos.

PBB has always been a staple in Filipino entertainment through the years, often referred to as “Ang Teleserye ng Totoong Buhay”, and loved for its genuine portrayal of life and personal growth. With the launch of PBB Gen 11, the show focuses on empowering Gen Z and young millennial viewers, showcasing relatable stories of resilience and smart decision-making. With Maya stepping into the Big Brother house, Housemates will get a real-life lesson in managing money. Through the Save or Spend Weekly Task by Maya, the Housemates have the power to decide how they’ll manage their weekly budget, making the twists inside the PBB house even more exciting. Additionally, they can watch their budget grow with Maya’s high-interest savings and learn the ropes of smart finance. It’s a perfect chance for viewers at home to pick up some tips too as they watch their favorite Housemates make the most of their budget while tackling the usual PBB challenges.

Now monickered throughout the latest season of PBB as “Ang Bangko Ng Housemates Ni Kuya", Maya is adding an extra layer of excitement to the PBB experience. Every time you save and spend with Maya, you could earn up to 15% p.a. interest on your savings. The exciting part of it is that you can choose to use those earnings to vote for your favorite Housemate. Maya is the official and exclusive for all your PBB votes, turning every vote cast into a step towards your own financial health. Here’s how you can #SaveWithMaya this PBB Gen 11:

1. Open the Maya app and tap the “PBB” button on the homepage.
2. Choose the housemate you want to support.
3. Select your preferred number of votes: 10 votes = Php10, 50 votes = Php50, 110 votes = Php100 (*Each voter gets 15 chances to vote to save or evict per day.)
4. Purchase your votes before the voting window closes.

This unique partnership between Maya and PBB is transforming how fans engage with the show. By integrating financial empowerment with reality TV, Maya aims to help viewers begin their savings journey, achieve their financial goals, and support their favorite housemates all at once. PBB Gen 11 officially kicked off last July 20, 2024 with fifteen fresh faces chosen from over 35,000 auditioned online and offline through ABS-CBN Studios' Star Hunt being introduced and welcomed inside the Big Brother House. Together with hosts Kim Chiu, Robi Domingo, Bianca Gonzalez, Melai Cantiveros-Francisco and Alexa Ilacad, these new housemates will embark on a journey filled with challenges that will test and reveal their character, genuine moments, and new core memories inside the iconic “PBB” house.

Don’t miss out on this thrilling season of PBB Gen 11 airing weeknights at 10:15 pm and weekends after Rainbow Rumble on Kapamilya Channel, Kapamilya Online Live, A2Z, TV5 and iWantTFC, and TFC (The Filipino Channel) for viewers in Asia-Pacific and the Middle East. And while you're watching PBB Gen 11, you can have the opportunity to Save a Housemate and #SaveWithMaya. Just download the Maya app now, tune into PBB, and start managing your finances in the most entertaining way possible with Maya – Ang Bangko Ng Housemates Ni Kuya.

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