LIFESTYLE | July 7, 2024
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| (Image Source: Orange Magazine TV/Quezon City Government/Ad Hoc Marketing) |
394 students from the LGBTQIA+ community proudly participated in "Graduation Rights: March With Pride" at the Quezon Memorial Circle in Quezon City last June 22, 2024 ahead of the highly-successful "Love Laban 2 Everyone" grand pride march and event, marking a significant milestone in the Philippines' recent observance of Pride Month. Committed to developing creatively effective campaigns for the greater good, Ad Hoc Marketing, in partnership with the Quezon City Government, launched “Graduation Rights”, a symbolic graduation ceremony allowing LGBTQIA+ students to express themselves as they are.
The Rainbow Graduates got the full graduation experience. They received personalized diplomas, took graduation photos, got an inspirational speech from actress, TV host, and LGBTQIA+ rights advocate Kaladkaren, and were able to apply for work at the job fair organized exclusively for them. Many Rainbow Graduates had previously been denied access to graduation ceremonies and were pressured to conform to appearances misaligned with their sexual orientation, gender identity, gender expression, and gender characteristics (SOGIESC) by their respective schools. This is despite the Department of Education (DepEd)’s memorandum that recognizes the SOGIESC of teachers and students. In its Gender Responsive Basic Education Policy (No. 32, s. 2017), teachers and students are respected and are allowed to dress according to their gender identity.
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| (Image Source: Orange Magazine TV/Quezon City Government/Ad Hoc Marketing) |
Graduation Rights was a powerful moment of recognition and affirmation, enabling students to celebrate and embrace their authentic selves. Quezon City Mayor Joy Belmonte, in her inspiring speech, stated, “Graduation rites are everyone’s rights, regardless of gender identity and expression. In Quezon City, you have the right to express your truth, no matter your SOGIESC.” The campaign drew inspiration from the real-life experiences of Jelai Balbaera, a transgender woman and student who also appeared in Ad Hoc’s film for PridePH, which won in the recent Kidlat Awards. Balbaera was a victim in her own school and was denied her right to graduate as she is. During Graduation Rights, she shared, “Hindi daw ako pagma-martsahin kung hindi daw ako mag-comply sa hair requirement for boys. Kinailangan ko pang ipaglaban ang sarili ko bilang babae. (They wouldn’t let me march during graduation unless I comply with the haircut policy for boys. I had to fight for my rights to be recognized as a woman.)" “We at Ad Hoc believe that good and actual changes must anchor on the truth — real insights from real people with real conflicts. That’s how we create work that spark flames," says Ad Hoc Chief Creative Officer Mark Blanco.
Graduation Rights received massive media coverage, a seal of approval from the Commission on Human RIghts (CHR), and the support and attendance of the DepEd in the event. “With Graduation Rights, I hope that this inspires other LGUs to follow suit, that schools follow the existing DepEd memo on respecting students’ SOGIESC, and for DepEd to reiterate and strictly enforce this. While I hope that we get to hold more Graduation Rights in the future, I also hope that this will no longer be necessary as we strive to make Philippine schools inclusive," says Ad Hoc Co-Founder and Managing Partner Henson Wongaiham. Year after year, Ad Hoc has been dedicated to developing creatively effective advocacy campaigns that are grounded on social issues. “I hope that our ‘AdHoc-acies’ bring about real and positive change in the world. With Graduation Rights, we’ve only just begun," reiterated Wongaiham.
