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| (Image Source: PR Newswire/King) |
Coinciding with the launch of its Music Season tournament, the popular mobile puzzle game sensation Candy Crush Saga® teams up with Kimbra, TOKiMONSTA, and Łaszewo to release three new tracks inspired by the game's iconic sounds as candified music videos directed by world-renowned duo WATTS, encouraging the world to rediscover the joy of play. This comes off the back of new research from King®, makers of Candy Crush Saga, that suggests 75% of American adults have lost touch with their playful side and 82% agree that dabbling in daily play will significantly improve their overall well-being.
Author, researcher, and game designer Dr. Jane McGonigal underscores that daily play is vital for fostering creativity, restoring joy, and reducing stress, saying, "It's simple — daily play allows us to feel good and be happy with its benefits proven time and time again. Music has always been a powerful medium for play – whether it's discovering new playlists, mixing tracks, or immersing in live gigs – it allows us to escape, unleash creativity, and fully embrace the joy of letting loose." As pioneers in play since 2012, Candy Crush Saga invited Kimbra, TOKiMONSTA, and Łaszewo to sample and add a fresh spin to the game's iconic sounds; turning them into three new tracks, now live exclusively within the game:
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| (L-R) TOKiMONSTA, Łaszewo, Kimbra (Image Source: PR Newswire/King) |
• Kimbra ft Candy Crush, "Honeycomb" — weaves in candified sounds to create a song that feels both nostalgic and explosive.
• TOKiMONSTA ft Candy Crush, "Floating" — blends electronic rhythms with iconic Candy Crush elements like the wobble and accordions, pushing the boundaries of her genre.
• Łaszewo feat Candy Crush, "Too Sweet" — brings a fresh perspective by combining in-game audio with dynamic beats and playful lyrics, breaking traditional musical molds.
With this collaboration, Grammy award-winning Kimbra marks a new chapter in her artistic journey, saying, "I like to approach my work with a sense of curiosity and discovery — that playfulness is at the heart of my creative process. Sampling the Candy Crush sounds was a wonderful reminder of the joy and freedom that music allows, and resulted in a track I'm so proud of that it's earned a spot on my upcoming album." These tracks come hot on the heels of Candy Crush Saga recently kicking off its third annual Music Season tournament last September 19, 2024 — an in-game competition where players participate in challenges themed around music to win special rewards. This year, the tournament introduces its most unique prize yet: the Sweet Sound Passport, an exclusive reward that grants the top 10 players tickets to three concerts of their choice practically anywhere in the world. The free-to-enter Candy Crush Music Season tournament is available in 21 markets across the globe and is open to anyone over 18 years old who reaches Level 25 and above.
King's Vice President of Marketing for Candy Crush Saga Luken Aragon said, "Candy Crush Saga is about creating joyful experiences that are inspired by our mission of Making the World Playful and our collaboration with these incredible artists elevates that. With our Music Season tournament offering once-in-a-lifetime live music experiences, we're bringing the thrill of music and gaming together like never before." Over the last few years, Candy Crush Saga has been turning up the volume in the music scene with standout collaborations, including dropping iconic music videos in-game, previewing huge stars' songs before their general release and launching a limited-edition jewelry collab for tournament winners. The tracks and music videos are now available in-game and across Spotify, YouTube, and other social channels and digital music streaming platforms worldwide. Candy Crush Saga is available to download and play for free on iOS and Android. To learn more about the mobile game and global tournament, visit www.candycrushsaga.com.
