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| (Image Source: Orange Magazine TV/GCash) |
New and exciting innovations were unveiled at this year’s GCash FutureCast as the Philippines' top finance super app introduced products powered by the latest AI technology. These innovations are part of GCash’s vision in 2024 to let users experience the future of fintech, demonstrating the potential of personalized financial tools, empowering Filipinos to achieve financial progress. Introducing four new powerful enhancements to the app: Gigi Powered by AI, GScore AI, Hyper Personalized Ads and GCoach AI. With each of these innovations, GCash harnesses the power of AI to revolutionize fintech and improve every user’s experience. Here’s everything you need to know about these new features.
Get accessible, fast, and responsive help through Gigi, your AI agent
Gigi powered by AI is GCash’s enhanced digital agent that provides assistance to its users on their queries about various GCash features and help address complex issues. “Think of Gigi as your personal GCash concierge. No need to go elsewhere – whether it’s simple or complicated, you can count on Gigi to provide instant answers,” said GCash Chief Technology and Operations Officer Pebbles Sy. Gigi can recall past conversations, trigger security measures, and even link users to an agent.
Get tips on how to manage your finances better from GCoach AI
In a live demo at this year’s FutureCast, audiences were able to witness the potential of GCash’s new AI-powered financing coach – GCoach AI. Using Generative AI, this feature functions as every user’s go-to guide for all things money, providing tips to help them spend wiser, save better, and grow their funds. From learning how to build emergency funds to managing one’s monthly salary and even planning one’s retirement fund, GCoach AI is there to help users level up and take their financial future into their own hands.
Hold the power to your credit by using GScore AI
With the help of GScore AI, GCash users are empowered to strengthen their credit score with ease making financial success even simpler. GScore AI computes users’ credit score based on how they spend, save, and manage their money. It unlocks credit access for millions of Filipinos, even those who have no credit history. Located right on the app’s homepage under the Profile tab, users can go through various ways of increasing their credit score on GScore. The first and most common way to possibly increase credit score is by verifying their account. Shortly after, users are able to increase their score by other means: by cashing in regularly, using GCash services such as Pay Online or Pay Bills, investing in GInvest frequently, and many other ways. Based on the user’s activity on the app, GScore calculates their creditworthiness through the power of AI technology. A good GScore means access to credit, better interest rates, priority services as well as other special perks on GCash – giving users the financial power they deserve.
Experience purchasing power like never before with Hyper Personalized Ads
Ads have never felt more perfectly curated with Hyper Personalized Ads, a new ad servicing platform powered by AI. “It’s like having a super-smart AI shopper who gets to know you, figures out what you love, and then handpicks the perfect offers, products, and brands, just for you,” said GCash Chief Data Officer Sara Venturina. Taken from the user’s behavior or spending habits on where they shop, AI determines each user’s perfect mix of personalized ads. Hyper Personalized Ads then matches them with a perfect lineup of shopping choices with various partner merchants.
GCash continues to provide its users with the latest in finance innovations – from enhanced security and a new app experience, to more ways to borrow and pay, and AI-powered technology. Today, all GCash users are able to experience more customized financial services to enhance their everyday lives.
