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| L-R: MILO® Sports Head Carlo Sampan, Kingsley Ceña, MILO® Brand Manager Kingsley Ceña, Boysen Paints Marketing Manager Vergel Dyoco, MILO® Brand Manager Audrey Azcarraga (Image Source: Manila Standard/Nestlé Philippines Inc.) |
MILO® and Boysen culminate 2024 on a high note, coming together to furnish 100 barangay courts and providing added support to 200,000 grassroots athletes in basketball as part of the MILO® Barangay Liga. As part of the brand’s 60th anniversary of providing nourishing energy and building champions in the Philippines, the two brands inked a partnership that was initiated last year to refurbish barangay courts all over the country in preparation for one of its main sports pillars, the MILO® Barangay Liga.
Across 100 barangays in 2024, Boysen has imparted their expertise to serve as motivation for the grassroots athletes of MILO® through painted installations that house inspiring words to be seen while they play on the court. To empower young basketball athletes to be their best in the sport, the MILO® and Boysen linked up for the mounting of MILO® Barangay Liga across Luzon, Visayas, and Mindanao. Apart from being able to support local athletes, the initiative intends to provide kids with a platform for skill development, build up their confidence, and strengthen sportsmanship. All in all, MILO® Barangay Liga is a venue where more champions can start their journeys. Currently, the partnership has allowed 100 barangay courts to be furnished and decorated by Boysen, enabling communities to train better, focus on their sport, and become grassroots athletes.
Apart from being able to hone the talents of up-and-coming athletes, families have also found MILO® Barangay Liga as a venue where kids can learn the values that sports can impart, including discipline, grit, and teamwork. With sports as a great teacher, initiatives such as MILO® Barangay Liga can help kids gain the energy and confidence to start their champion journeys. At the same time, being fueled with the nutritious and delicious taste MILO® provides. MILO® and Boysen aspire to support even more communities in their shared efforts to rally the nation through sports and build even more champions in sports and life. The partnership received recognition from the MILO® Gathering of Champions, an initiative bringing over 60 sports partners nationwide to acknowledge their contribution to increasing access to sports among Filipino kids. For more information, visit www.milo.com.ph and https://facebook.com/milo.ph for more updates on the MILO® Barangay Liga.
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OPM Stars Get Into The Fiesta Spirit At Puregold’s MassKaravan And Concert In Bacolod
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| (Image Source: Puregold Price Club Inc.) |
Hip-hop icons Skusta Clee and Flow G were joined by PPop megastars SB19 to bring the panalo spirit to Puregold’s Sari-Sari Store MassKaravan and Concert in Bacolod. The event was Puregold’s own attraction at the annual MassKara Festival which draws thousands of revelers from all over the country to the city of Bacolod. Over 150,000 people came out to celebrate with Puregold and its fantastic musical guests. Puregold’s Sari-Sari Store MassKaravan and Concert further intensified the vibrant colors and festive moods at the annual festival. Held at the Bacolod City Government Center, the concert attracted loyal Puregold members and fans of local music who came out in droves to enjoy the intricate rhythm of Skusta and Flow G as well as the smooth dances and harmonies of SB19. Attendees also got to enjoy performances from opening acts Project Juan and Esay.
Puregold Price Club Inc. President Ferdinand Vincent Go shares, “Puregold has taken major strides in uplifting the voices of our local music talents. We’re proud to bring these talents to one of our country’s most spirited festivals – MassKara in Bacolod. Our sincere thanks to all who came out to enjoy the concert." The revelry was at an all time high as hordes of fans were over the moon, watching their favorite musicians live and up close at the Bacolod City Government Center. Loyal A’TINs such as Chariz and Katrina were likewise overwhelmed at the chance to see their favorities perform. Chariz happily stated that she didn’t have a personal favorite because “Lahat po idol ng anak ko!” Meanwhile, Katrina sent a special message to her bias Stell: “Good luck and good job! Hoping you grow as an individual but also as a group.” Fans like Apple were also thrilled to see rap icons like Flow G. It’s clear that the rapper has left a positive impact on Apple who proudly proclaimed, “Idol! Nakaka-inspire!”
While the concert was open to the public, Puregold kept their loyal members in mind for this major musical event. VIP and VVIP tickets that offered seated views of the concert were sold at select Puregold stories in Bacolod and Iloilo on October 5, 2024. This was Puregold’s way of giving back to everyday Puregold members that wanted the very best of the concert experience. Furthermore, several lucky winners also claimed VIP passes given away by Puregold’s partner brands that had booths set up at the concert venue. Even more giveaways awaited Perks and Aling Puring members as well. The first 2,000 to register for the concert received a free loot bag containing Php300 worth of groceries to take home after the concert. With the lively music, giveaways and promos, revelers at Puregold’s Sari-Sari Store MassKaravan and Concert felt a real sense of Pinoy celebration. The panalo stories of the musicians, the fans, and Puregold itself came together to create a night to remember for everyone that attended.
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MILO, Speedo, SWIM PH Team Up For 2024 Speedo National Inter-School Swimming Championship
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| L-R: Speedo's Alyssa Lucas, MILO® Sports Hans Chua, Rochelle Pascual and Marian Panis representing SWIM PH (Image Source: Manila Standard/Nestlé Philippines Inc.) |
In a display of camaraderie and athletic spirit, MILO®, Speedo, and SWIM PH have come together to make waves in the swimming community. This collaboration was officially launched during a signing ceremony last October in preparation for the 2024 Speedo National Inter-School Swimming Championship where 1,500 participants from different parts of the country are expected to take part and compete. At the core of this initiative is the steadfast commitment of MILO® to nourishing the physical development of young athletes and their journey toward personal success. As part of the brand’s 60th anniversary celebration, MILO® has been a trusted partner in every Filipino child’s growth, empowering them with the nourishment and energy they need to excel. Through its deep-rooted advocacy of sports, MILO® fosters essential life values such as grit, teamwork, and discipline — qualities that athletes carry with them long after they leave the playing field.
This shared mission aligns seamlessly with Speedo and SWIM PH’s dedication to providing high-quality and inclusive swim programs. Together, MILO® strengthens its focus on building a generation of champions, Speedo’s cutting-edge swimwear technology, and SWIM PH’s expertise in developing competitive swimmers promise a holistic experience that nurtures both the athletic and personal growth of participants. With this collaboration, these organizations aim to inspire a new generation of swimmers and cultivate inclusivity within the swimming community in the Philippines. Emphasizing the importance of character-building through sports, they seek to instill in young athletes the values of perseverance, collaboration, and self-discipline — qualities that will guide them both in and out of the pool.
The Speedo National Short Course Inter-School Swimming Championship will take place across multiple regions including the National Capital Region (NCR), South Luzon, North Luzon, Visayas, and Mindanao. Moreover, 2,500 participants are also expected to join the Speedo National Inter-School Swimming Championships Long Course 2025 in March – April in the same regions mentioned above. For more information, visit www.milo.com.ph and https://facebook.com/milo.ph for more updates on the Inter-school Swimming Championship.
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GMA Network Recognized For Child-Friendly Content At 2024 NCCT Awards
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| (Image Source: GMA Network/National Council For Children's Television) |
The Philippines' largest and leading broadcast media company GMA Network garnered five awards at the 2024 National Council for Children's Television (NCCT) Awards last October 18, 2024 which was part of the council's 27th year anniversary. For its commitment to producing world-class and meaningful entertainment programs with values and purpose, GMA Network was conferred with NCCT's Child-Friendly Content Standards (CFCS) Compliant Broadcast Television Award. The said recognition is granted to television networks that fulfill the requirement of allocating a minimum of 15 percent of their daily total airtime to children's programs and/or child-friendly programs to be shown during child-viewing hours.
Meanwhile, GMA's advocacy campaign "Dapat Ganito, Kapuso" received a Special Citation Award. The campaign champions the Network's mission to celebrate and uphold Filipino beliefs, traditions, and values. "Dapat Ganito, Kapuso" featured seven captivating short stories with each highlighting a core Filipino value: Maka-Diyos, Makabayan, Mapagmahal Sa Pamilya, Mapagmalasakit Sa Kapwa, Maabilidad, Malikhain, and Masayahin. The campaign featured Sparkle GMA Artist Center talents and is in partnership with Unilab, UL Skin Sciences Inc., Nestlé Philippines, Unilever, Glucerna, and Bioderm. The short stories are available online on GMA Network's YouTube Channel. Two of GMA Network's infotainment programs, "iBilib" and "AHA!", won the Child-Friendly Television Program awards. Produced by GMA Entertainment Group and hosted by Chris Tiu and Shaira Diaz, "iBilib" features bizarre and interesting trivia on science and further entertains audiences with fun and enjoyable scientific experiments. "AHA!", under GMA Public Affairs, is hosted by Drew Arellano and features pop culture topics while sharing relevant and relatable information. Full episodes of both shows can be viewed on GMA Playground's YouTube channel.
Receiving a Certificate of Recognition as Grantee of National Endowment Fund for Children's Television (NEFCTV) is "OK AKO", a three-episode miniseries produced by GMA Entertainment Group. The program aired last September 2024 and featured light and heartwarming stories focusing on mental health which highlighted the youth's feelings of loss, anger, anxiety, bulimia, and depression. The episodes are also available online on GMA Network's YouTube Channel. The National Council for Children's Television (NCCT) champions high-quality Children's Television (CTV) and Child-Friendly Television (CFTV) programs and child-friendly media. It supports networks that play an invaluable role in shaping entertaining and enriching content for young viewers.
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Linya-Linya Land 2024 Is Back Around The Block With Diverse Music, Comedy And Performance Art Acts
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| (Image Source: Team PCheng/Linya-Linya/GNN Entertainment Productions) |
Linya-Linya Land returns this 2024 with an exciting line-up of local talent that celebrates diversity across different lines of antics, artistry, and advocacy for the Ka-Linya community and beyond. The multi-format annual festival features wavemakers in music, comedy, and performance art, meaningfully curated to welcome new and mainstay concertgoers alike. Filipino singer-songwriters, bands, and rappers including Lola Amour, Over October, Unique Salonga, Cheats, Oh! Flamingo, KJah, Mhot, and Apoc represent their corner of the music scene in the event. Improvisational theater performers and stand-up comedians are also set to take the stage, comprising SPIT Manila; GB Labrador, James Caraan, Nonong Ballinan, Ryan Rems, and Muman Reyes of The KoolPals, and Comedy Manila’s Victor Anastacio and Issa Villaverde.
An aspect that makes this year’s return extra special is introducing drag performance art to its loyal audience as Ru Paul’s Drag Race Philippines Season 3 superstar Tita Baby joins the roster, bringing the world of drag and diversity to Linya-Linya Land. At the heart of this event is Linya-Linya’s advocacy of supporting homegrown artists and performers while amplifying the local art and creative industry’s voice — where it has put down its roots for nearly 10 years. The event aims to create a space where diversity in talent and passion for social change can thrive, alongside non-profit organizations and partner communities such as the Angat Buhay Foundation, AHA! Learning Center, The Learning Lab, and PANTAY. As Linya-Linya Co-Founder and Creative Director Ali Sangalang puts it, “Celebration ito ng Filipino arts and culture mula sa iba’t ibang linya. Different art forms — from music, comedy, to performance art — nagsama-sama sa iisang entablado para i-showcase ang Filipino creativity, at itulak din ang iba’t ibang adbokasiya. Masaya kami sa Linya-Linya na ikonekta at pagtagpo-tagpuin silang lahat sa isang masaya at makabuluhang event.” Apart from show-stopping performances, the event is also packed with activities brought by Linya-Linya and the “ambassadors of fun” — Breakout Manila, Kape-Kape, Puddy Rock Studio, and Heroes Headquarters. Together, the house of brands is looking forward to creating a day with something for everyone to enjoy in this integrated and interactive experience.
Linya-Linya Land 2024 will take place on November 30, 2024 (Saturday) at 123 Block, Mandala Park in Mandaluyong City, from 2:00 pm onwards. This event is presented by Linya-Linya and GNN Entertainment Productions. Tickets are available online at Php1,200 for Early Bird and Php1,500 for Regular Admissions. Get your Early Bird tickets via bit.ly/linyalinyaland24. Ticket charges apply. For more information about the event, check out Linya-Linya’s social media pages.
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LEGO Certified Store In Manila Celebrates Filipino Culture One Brick At A Time
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| LEGO 'Mamang Sorbetero' (Image Source: Manila Standard/Ban Kee Trading Inc.) |
The LEGO Group, in partnership with Ban Kee Trading Inc., opened a new LEGO Certified Store at Ayala Malls Manila Bay last October 26, 2024, offering a fresh destination for LEGO fans and families to experience interactive play and unique Filipino-inspired designs. The grand opening featured elements that celebrate Filipino culture. “We wanted to incorporate what makes our Filipino culture unique into the in-store experience. Filipinos value strong family bonds and a sense of community, so we’ve infused these elements into the store experience, creating an environment that feels welcoming and familiar," said Ban Kee Trading Inc. Sales and Marketing Manager Justin Bautista.
Among the store’s highlights is the Philippines’ first LEGO Passport, available exclusively at the Manila Bay location for two weeks following the opening. Fans can collect stamps by visiting LEGO stores and sharing photos online. A mural honoring Filipino heritage, including landmarks like Mt. Mayon and the Baguio Lion’s Head, also decorates the store. Additionally, a 3D LEGO model of a traditional Filipino ice cream cart “Mamang Sorbetero" will be showcased. Opening-day promotions include gifts with purchases of Php6,000 or more, a Php500 voucher with a minimum spend of Php5,000, and additional limited-time offers. For details, visit bankeebricks.ph.
