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| Shopping enthusiasts exploring the latest products available from women-led brands and businesses during the "She Leads: Fun Beyond Shopping" event at the SM Mall of Asia Main Atrium. (Image Source: SM Supermalls) |
SM Supermalls has long been the heart of Filipino shopping and lifestyle, offering everything you need under one roof. With its recent partnership with TikTok Shop Philippines, SM Supermalls has taken things up a notch through "She Leads: Fun Beyond Shopping", a three-day event recently held at SM Mall of Asia’s Main Atrium. This unique celebration championed Micro-, Small, and Medium-Sized Enterprises (MSMEs), particularly women-led businesses. By blending digital innovation with physical retail, it transformed the shopping experience and empowered online entrepreneurs to connect with customers in a real-world setting. This is consistent with SM Supermalls’ thrust to promoting MSMEs and strongly advocating for women’s empowerment, giving these online entrepreneurs the experience of selling their products in the electrifying atmosphere of a mall.
At SM Supermalls, shopping has always been about more than just ticking off a list — it’s about the joy of discovery. "She Leads: Fun Beyond Shopping" highlighted this by seamlessly integrating TikTok Shop’s live-selling platform with SM’s unmatched in-mall experience. Visitors explored booths featuring women-led brands while live-streamed content brought the event to life for online audiences. A carefully curated selection of 13 TikTok Shop beauty, fashion, wellness, and home brands were available including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner. Shoppers snagged exclusive SM Malls Online deals from the SM Store, The Body Shop, and Decathlon, among others and interacted with brands in real time, whether at the mall or online on TikTok Shop. This seamless integration of platforms solidified SM’s continued lead in delivering a complete shopping experience. “Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we’re creating a unique and engaging shopping experience for our customers. Whether you buy from TikTok Shop, from an SM Mall tenant partner, or vice versa, we provide you with this unique experience,” said SM Supernalls Executive Vice President for Marketing Jonjon San Agustin.
TikTok Shop Philippines Marketing Lead Franco Aligaen echoed this sentiment, stating, “Partnering with SM Supermalls for ‘She Leads: Fun Beyond Shopping’ has been an incredible opportunity to highlight the diverse stories of women entrepreneurs, especially those who have thrived on both TikTok Shop and physical retail spaces. This event wasn’t just about showcasing products and businesses; it was about creating meaningful connections, sharing inspiring journeys, and promoting a community where women can empower each other and thrive.” The event amplified its message with appearances from actress Marian Rivera and content creator Zeinab Harake, who emphasized supporting female-led ventures. Their participation highlighted SM’s role as a hub for connection, creativity, and empowerment, extending beyond just a shopping destination. At the heart of the event was the celebration of women in business with renowned women CEOs and creators such as Rei Germar of Tapies, Ashley Yap of Sip2Glow, Rosenda Casaje of Gorgeous Glow, and Celeste Cortesi of Azul sharing their stories of resilience and success during an insightful panel discussion. SM’s adaptability to the evolving world of e-commerce was also on display. Hosting TikTok Shop’s live-selling sessions at SM wasn’t just innovative for shoppers; it created an empowering online-to-offline event. Mallgoers were able to experience their favorite TikTok Shop brands at SM with exclusive SM Malls Online deals, essentially shopping from both platforms in one place.
SM Supermalls goes beyond helping you find what you need; it’s about inspiring and connecting through experiences. With SM, you’ll always find more than you expect – because at SM, it truly has it all, including TikTok Shop! For more information on SM Malls Online deals, visit https://click.smmallsonline.com/DFqS/SMxTikTok2024SheLeads. For more updates on innovative, women-led events, visit www.smsupermalls.com or follow @smsupermalls on social media.
