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| (Image Source: ABS-CBN Corporation) |
True to tradition, ABS-CBN ushered the Christmas season with its heartwarming Christmas ID entitled “Our Stories Shine This Christmas” which celebrates the inspiring stories of everyday heroes who serve as bearers of light and hope in their communities. The video showcased the tales of JV Ambrosio and other family breadwinners, single-mom Elaine and cancer patient baby Zoe, alopecia warrior April Doria, as well as typhoon survivors and how they continue to rise up and face everyday challenges with positivity and renewed hope. Also, selflessness took centerstage as the Christmas ID also featured the stories of Hernando “Mang Nanie” Guanlao and his community library, Tatay Carlos Orit and his rescue dogs, and Philippine Navy’s sacrifice and heroism.
According to ABS-CBN's Head of Creative Communications Management Robert Labayen, the 2024 ABS-CBN Christmas ID highlights the inspiring lives of ordinary Filipinos who faced various difficulties yet remained kind and still stood strong. Labayen emphasized, "Ngayong taon, gaya ng dati, ayaw natin na tungkol sa atin ang station ID. Tungkol ito sa mga karaniwang tao na may magagandang kwento. Talagang 'di natin mapigilan ma-honor ang mga kuwento nila. Lalo na ngayon, sunod-sunod ang bagyo, so hino-honor natin ang mga Pilipino na lumalaban sa anumang bagyo ng buhay." ("This year, like before, we don't want to make the station ID about us. It's about ordinary people who have great stories. We can't stop honoring their stories. Especially now that we faced a string of storms, we honor those Filipinos that fight against different storms of life.") Labayen, who is the creative storyteller behind hit ABS-CBN Christmas Station IDs over the past years, mentioned that for 2024, the station ID has a new visual. He explained, "May mga bago tayong visual, mayroon tayong symbol na makikita natin sa lahat ng stories — 'yung Christmas tree. Sinasabitan ito nila ng mga bagay na mahalaga sa kanila kasi ugali ng Pilipino 'yan e. Doon natin nakuha 'yung inspiration natin, nilalagay natin sa Christmas tree ang mga bagay na mahalaga sa ating values, mahalaga sa ating pamilya." ("We have new visuals, we have a symbol that we can see in all stories — a Christmas tree. They hang valuable items on the trees because that has been part of the Filipino culture. We saw our inspiration there, we put items that are important to our values and our families at the Christmas tree.")
Labayen took pride that the station ID is still an "all-star" production, with many Kapamilya stars helping to deliver one big message: a story of kidness that can also inspire others to be kind. He said, "Sana maka-inspire ng kindness sa iba pang makakanuod. Ganoon naman ang Pilipino talagang pagdating ng bagyo, ng kahit anong pagsubok sa atin — nagtutulungan e. 'Yun ang inspiration namin e. Nagtitiwala kami na mas marami pang lalabas na kabaitan ng Pilipino." ("I hope it can inspire kindness to the viewers. That's how Filipinos have always been whenever we face struggles, we help each other despite any difficulty. That's our inspiration. We believe that there's more kindness that Filipinos can give.") “Our Stories Shine This Christmas” was recorded by ASAP icons Angeline Quinto, Erik Santos, Gary Valenciano, Martin Nievera, Regine Velasquez-Alcasid, Sarah Geronimo, Yeng Constantino, Zsa Zsa Padilla, It’s Showtime family and hosts Anne Curtis, Kim Chiu, Darren Espanto, Ogie Alcasid, and Vice Ganda, as well as Bamboo, BINI, Coco Martin, and Piolo Pascual. It was co-written by Labayen, Des Parawan, LA Sibug, Love Rose de Leon, and Rev Martin with music by Jonathan Manalo, and arrangement by Tommy Katigbak and Theo Martel.
Meanwhile, the 2024 ABS-CBN Christmas shirts are now available for pre-order for Php360 and a portion of its proceeds will go to ABS-CBN Foundation’s “Tulong-Tulong Kapamilya” fundraising drive for typhoon victims. Those who wish to go “twinning” with their favorite Kapamilya stars and give a gift that also gifts typhoon victims can pre-order the shirts from Shirts and Prints PH on Facebook, Lazada, and Shopee.
