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| (Image Source: Orange Magazine TV/Metro Pacific Health) |
Metro Pacific Health (MPH)'s 3rd Annual Marketing Summit, held at the Bellevue Manila Hotel in Alabang, Muntinlupa City last January 16-17, 2025, brought together over 100 Marketing and Sales Professionals as well as Presidents/Chief Executive Officers (CEOs)/Chief Operating Officers (COOs) from MPH hospitals, all dedicated to elevating marketing practices within the healthcare industry. This two-day event featured a series of insightful presentations from leading experts in healthcare marketing.
MPH Group CEO Dr. Harish Pillai kicked off the summit with a powerful talk on “Why Growth Is Essential To Sustainability”, emphasizing that embracing growth opportunities is not just about scaling services but also ensuring that the organization remains adaptable and resilient in an ever-changing healthcare landscape. Following Dr. Pillai’s address, MPH Group Chief Commercial Marketing Officer Jessica “Isca” Abaya provided an in-depth look at the key factors shaping the healthcare sector. She also explored the significance of Brand Equity and how it drives patient trust, loyalty, and overall market position, offering actionable insights on how MPH can continue to build and strengthen its brand presence in a competitive market. Further enriching the summit, Group Digital Marketing and Media Lead Dom Lacambra shared strategies on Digital Marketing Analytics and Performance Marketing. His session provided actionable strategies for improving digital marketing performance through data-driven insights and the effective use of emerging technologies. In addition, representatives from Meta and Google provided expert advice on optimizing website effectiveness and efficiency [Search Engine Optimization (SEO) and Search Engine Marketing (SEM)] and maximizing Facebook gains. To conclude the first day of the two-day summit, four MPH hospitals shared their best practices, each offering unique insights into effective healthcare marketing strategies. Commonwealth Hospital's Head of Marketing and Business Development Harold Golez discussed the impact of using local language in social media advertisements. Asian Hospital and Medical Center's Senior Marketing Manager Pat Lota focused on the importance of effective process flow and back-end support, emphasizing that smooth internal operations are essential for delivering consistent and high-quality patient experiences aligned with marketing efforts. Our Lady of Lourdes Hospital President and CEO Paul Camangian presented the Lourdes Recovery and Bida Lourdes program, showcasing the progress of the hospital’s marketing efforts and their Bida Lourdes campaign. Finally, West Metro Medical Center President and CEO Joseph Nepomuceno shared how integrating a strong organizational culture allowed the hospital to align its marketing strategies with its core values, fostering collaboration and improving patient care. These best practices demonstrate how MPH hospitals excel not only in traditional marketing but also in prioritizing patient-centered care, cultural relevance, and operational excellence to drive success.
On Day 2 of the two-day summit, several insightful sessions focused on strategic partnerships and specialized healthcare practices, providing valuable knowledge for attendees. MPH Group Strategic Partnerships Lead Rebecca Joy Espera discussed “Strengthening Strategic Partnerships”, emphasizing how collaboration with key stakeholders enhances patient care and drives mutual growth. mWell Director, President and CEO Chaye A. Cabal-Revilla highlighted the role of mWell as MPH’s Preferred Referral Partner, showcasing how new healthcare wearable technology can improve one’s health and how mWell can connect 3M users to MPH hospitals. Representatives from Intellicare Avega, including Exelda L. Millevo, Dr. Gerardo Jiao, and Dr. Michael John Encarnacion, shared insights into their partnership with MPH, demonstrating how integrating insurance and medical services improves healthcare accessibility and efficiency. Specialized sessions also included a talk by Dr. Jaemelyn Fernandez-Ramos, a Radiation Oncologist at Asian Hospital and Medical Center, who discussed the use of Cyber Knife technology in advanced cancer treatment, significantly improving health outcomes, and patient comfort. These discussions, covering topics from partnerships to cutting-edge technologies and digital engagement strategies, provided attendees with actionable insights to foster growth and strengthen relationships within the healthcare sector. The two-day summit served as a platform for sharing best practices, sparking new ideas, and positioning MPH for continued success in the year ahead. By addressing both the business and technological sides of healthcare, the event ensured that MPH stays at the forefront of innovation and patient care in an increasingly digital and interconnected world. With a focus on growth, collaboration, technology and marketing innovations, Metro Pacific Health is set to build stronger health habits, enhance patient experiences, broaden access to excellent, compassionate medical care, and sustain its leadership in the healthcare industry for many years to come.
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| (Image Source: Orange Magazine TV/Metro Pacific Health) |
Capping off the second night of the summit was MPH’s 2nd annual The Heart of Filipino Healthcare Excellence Marketing Awards, also known as the Heart Awards, which is a celebration of outstanding marketing initiatives and campaigns across the 27 hospitals of the MPH network, recognizing those who demonstrated excellence and creativity in healthcare marketing. It brought together healthcare marketing professionals and thought leaders for a night of celebration and inspiration. Abaya congratulated all the finalists and winners in this year’s ceremony, including those who inspired, enabled and supported excellence to happen. The awards highlighted the exceptional efforts from 2024 initiatives, with the following winners:
Special Awards:
• Best in Facebook Brand Visual Impact – Antipolo Doctors Hospital
• Best in Facebook User Engagement – Makati Medical Center
Major Categories:
• Best in Digital Marketing – Cardinal Santos Medical Center
• Best in Performance Marketing – Commonwealth Hospital and Medical Center
• Best in HMO Partnerships – Makati Medical Center
• Best in HMO Partnerships Growth – Howard Hubbard Memorial Hospital
• Best in Strategic Partnerships and Referral Marketing – Davao Doctors Hospital
• Best in Brand Equity – Asian Hospital and Medical Center
• Best in Marketing Innovation – Our Lady of Lourdes Hospital
Dr. Pillai thanked the MPH Marketing Community for its amazing work the past year, and challenged the group to surpass this year’s achievements in 2025. The ceremony reflected the forward-thinking mindset of the healthcare industry, illustrating how these hospitals excel in creating impactful marketing strategies. As the festivities came to a close, the atmosphere was filled with excitement, and attendees left feeling both inspired and driven to continue advancing excellence in healthcare marketing.
