GMA Network Elevates TV And Online Content Offerings Via “More Tawa, More Saya” Campaign

ENTERTAINMENT | January 29, 2025

(Image Source: GMA Network)

GMA Network, the largest and leading broadcast media company in the Philippines, and GMA Entertainment Group are gearing up for more surprises this 2025 as they recently launched a new campaign that will further enrich the viewing experience of every Filipino here in the country and abroad. In celebration of the Kapuso network's 75th anniversary, the Comedy Department kicks off this initiative with its “More Tawa, More Saya” campaign featuring their biggest and award-winning shows, providing top-notch comedy entertainment and informative episodes. The campaign aims to encourage families to bond together while enjoying engaging content from their favorite programs, whether on TV or online, and is a celebration of GMA's decade reign as the “only” and “undisputed” source of quality and fun content as its flagship comedy programs celebrate huge milestones this 2025. 

Internationally acclaimed comedian and content creator Michael V. stated that this new campaign by the GMA Entertainment Group is a grand collaboration of big shows, saying, “Natutuwa ako na kahit papaano narevive natin 'yung tradition na ginagawa before KiliTV. This time around, mga game shows, 'tsaka comedy shows ang magsasanib puwersa. Kasama ako dun sa dalawang medyo matinding contender. Thirty years ang Bubble Gang at saka 15 years ng Pepito Manaloto kaya talagang all out kami dito." Award-winning comedienne Manilyn Reynes added that 'More Tawa, More Saya' is a commitment to their audiences, saying, “Pangako ito 'di ba na sa 2025 mas maraming tawa, mas maraming saya, kasi, kailangan natin. Hindi ba 'yun naman ang gusto natin sa buhay? Gusto natin mas maraming tawa para mas gumaan ang pakiramdam. Gusto natin mas maraming saya para mas ganado tayo sa everyday life natin.” The campaign officially commenced with a grand pre-launch activity, “More Tawa, More Saya: A GMA Comedy Show”, held last January 26, 2025 at Robinsons Galleria in Quezon City featuring some of the biggest and most highly-talented stars and artists in the Philippine entertainment scene. Kapuso comedy idols attended the mall show including Your Honor host Tuesday Vargas and the funny tandem of Boobay and Tekla. Also showing their support for the “More Tawa, More Saya: A GMA Comedy Show” were Pepito Manaloto stars Jake Vargas, Mosang, Tony Lopena, Arthur Solinap, and Maureen Larrazabal. Meanwhile, Bubble Gang members Betong Sumaya, Analyn Barro, Kokoy de Santos, Cheska Fausto, and Matt Lozano were in attendance to spread good vibes and interact with the hundreds of fans who witnessed the big event. A key highlight of the campaign is the release of an original song and its music video, encapsulating the essence of "More Tawa, More Saya". Written and arranged by the comedic genius Michael V, the song made its world premiere on the January 26, 2025 episode Bubble Gang and can be viewed on YouLOL's social media platforms. The music video, on the other hand, features stellar performances from Michael V, Manilyn Reynes, Boobay, Buboy Villar, and Matt Lozano. 

There is no denying that GMA has cemented its reputation as the true home of the best comedy shows and comedians. The network's influence is so strong that it even made an indelible mark in the pop culture scene in the Philippines. And this 2025, Bubble Gang fans will be in for a “chew-tastic” treat with the celebration of the show's 30th anniversary. Since 1995, multi-awarded comedian Michael V. and the talented team behind the longest-running gag show have consistently offered Pinoys first-rate comedy content year after year. Expect “More Saya” as the Kapuso gag show prepares for its much-awaited anniversary special. Another flagship program of Direk Michael V. will be reaching a new milestone as Pepito Manaloto: Tuloy Ang Kuwento enters its 15th year on television. The heartwarming sitcom continues to follow multi-millionaire lotto winner Pepito, his family, and the lively mix of neighbors and colleagues, promising to deliver more laughter and touching stories throughout 2025. Of course, the funny duo of Boobay and Tekla will raise the bar even higher on Sunday primetime with their “hilarious pakulo” as their comedy-talk program The Boobay and Tekla Show goes all out on their 7th anniversary this coming February. 

GMA Entertainment Group is also planning a big special as the high-rating show Family Feud hosted by Kapuso Primetime King Dingdong Dantes will offer more prizes and surprise us with the results of their surveys. Loyal viewers of Family Feud will be counting the days until the spectacular third year anniversary of the "world's favorite game show" happening this March. Meanwhile, kids and kids at heart will also be mind-blown and will be keen on watching GMA's highly educational shows. Dingdong Dantes will take us to more thrilling outdoor activities and showcase amazing nature documentaries via Amazing Earth while iBilib hosted by Chris Tiu and Shaira Diaz will continue to offer fun trivia, interesting experiments, and helpful life hacks every Sunday morning. The fun will also continue on social media as YouLOL turns five in June 2025. The official Kapuso comedy platform will rev up its original content to entice more netizens to watch YouLOL Originals. 

Expect “more tawa and more saya” in 2025 and for more updates and information about your favorite Kapuso comedy shows, infotainment programs, and viral talk and game shows, visit GMANetwork.com and GMA Network's official social media accounts. 

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