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| Inside the LGR Athletic Wears Inc. office in Manila for the Philippine Sportswriters Association Forum (L-R): Triathlete Mervin Santiago, LGR Sportswear Executive Vice President and Chief Executive Officer Rhayan Cruz, Sunrise Events Philippines Inc. President and General Manager Princess Galura showcasing the vibrant IronKids shirt for the coming Ironman 70.3 Puerto Princesa, and LGR Sportswear Chief Executive Operating Officer Eunice Cruz.(Image Source: Malaya Business Insight/Sunrise Events Philippines Inc.) |
The IRONMAN-branded racing season in the Philippines kicks off next month in the breathtaking paradise of Puerto Princesa, promising an unforgettable experience for athletes and fans alike. The event received a major boost as LGR Athletic Wears Inc. stepped in as the main sponsor, marking a significant milestone for the premier local sports apparel brand. The collaboration was formally launched last February 11, 2025 during the first session of the Philippine Sportswriters Association (PSA) Forum for the year 2025 held at the LGR office in Pablo Ocampo St., Manila with Sunrise Events Inc. President and General Manager Princess Galura, LGR Executive Vice President and Chief Executive Officer Rhayan Cruz, triathlete Mervin Santiago, and LGR Chief Executive Operating Officer Eunice Cruz present.
The partnership couldn’t have come at a perfect time as event organizers are going to give away customized finisher’s shirts for all race categories in cooperation with its new apparel sponsor. “Since LGR is our sponsor, for the first time, the finisher’s shirts will be personalized. This has never happened before, and it’s basically an idea from Rhayan and Eunice,” said Galura about the finisher’s shirts where the initials of the runner’s name will be placed. Cruz expressed gratitude for the opportunity to expand into new sports ventures, having primarily been known for outfitting top basketball, football and volleyball teams since the LGR (Lucky, Gary, Rhayan) brand was founded by Sonia Cruz in 1988. “This is a defining moment for LGR as we venture into triathlon and multi-sports events. Our commitment has always been to support Filipino athletes, and we are excited to be part of a global event that brings together top competitors from around the world,” said Cruz during the Forum presented by San Miguel Corporation, Philippine Sports Commission, Philippine Olympic Committee, PLDT and Smart, MILO, and the country’s 24/7 sports app ArenaPlus.
Set to be held on March 2, 2025, the endurance race features 1.9 km open-water swim in the pristine waters off Puerto Princesa, 90 km bike ride through scenic coastal roads and city landscapes, and 21 km run leading athletes through the heart of the city and back towards the finish line. The event will also serve as a qualifying race for the Ironman 70.3 World Championship with 45 slots available for the prestigious event taking place on November 8-9, 2025 in Marbella, Spain. So far, organizers said 60 percent of the competitors are international athletes representing 64 countries, reinforcing the event’s global appeal. Other key events on tap are the Princesa Run on February 28, the IronKids Swim-Run and Kids Run on March 1, and the Sunrise Sprint on March 2, a short distance triathlon event ideal for beginners and experienced racers alike. Registration is ongoing. For more details, visit https://www.ironman.com/races/im703-puerto-princesa or contact Sai Aliman-Mayol via e-mail at sal.mayol@sunriseevents.com.ph.
The event is backed by Premier & Technical Partners – Asia AG1 Breitling 1884, Fulgaz, Hoka, Hyperice, Qatar Airways, Roka, Ticketsocket, TriDot, Zoot, wahoo; Supplier Partners-Asia-Always Advancing and Compressport; The Host City of Puerto Princesa; Official Water Partner Amlan; Official Electrolyte Beverage ION+; event sponsors LGR, Manila Bulletin, Tempo, Puerto Princesa Water Reclamation and Learning Center Incorporated, Robinsons Supermarket, Sante, Teresa Marble Corporation, Catalina’s Baskeshop and Café; Media Partners One Sports+, Cignal, Sportograf; and organized and produced by Sunrise Events Philippines.
