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| (Image Source: Manila Standard/Home Credit Philippines) |
Home Credit Philippines is taking the road less travelled in financial literacy, but it’s not a lonely trip, or in this case a fun run, with one of the Philippines’ leading consumer finance company’s recently held and successful Takbo #ParaSaLife (10k and 5k) at the Parqal grounds inside Pasay City’s business hub Aseana. As the country’s leading financial institution, HCPH celebrated its 12th year anniversary with a running event highlight organized in collaboration with WeKenRun, a running group led by renowned marathon coach Ken Mendiola, and held last February 16, 2025 where a total of 2,453 fitness buffs, runners, Home Credit employees, executives and families beat the 5 o’clock morning starting gun.
For HCPH Chief Marketing Officer Shiela Paul, that Sunday fun run was a simple company contribution to the Filipinos and their unique but improved financial literacy, saying, “This for healthy body digital finance peace of mind. Takbo #ParaSaLife is not just a fun run – it embodies Home Credit’s dedication to promoting physical, mental and emotional wellness. By offering an inclusive event that encourages fitness and well-being. Home Credit is fostering a healthier and more empowered community. The event goes hand in hand with our mission to improve the lives of Filipinos through financial empowerment, making it a holistic initiative that aligns with our broader advocacy.” Launched in 2013, the country’s trusted financial ally has now served over 10 million customers and has provided Filipinos with fast and convenient credit and financial access to over 21 million loans nationwide. Paul is quick to give credit not just to the hardworking people of HCPH but to the millions of Filipinos and families “who have joined us, and stayed with us after more than a decade. And this is for those who will soon be travelling with us in our journey journey of innovation and financial opportunities”. And with this unwavering commitment to providing Filipinos access to easy and trusted financial options, HCPH is constantly innovating its services to offer customers fast and convenient credit access, enabling them to pursue the life they desire. Home Credit has also taken strides to enhance its product and service offerings to adapt to the ever-evolving needs of consumers. Paul added, “Encouraging an active and healthy lifestyle is essential in the Philippines due to rising health challenges such as the increasing rates of chronic diseases and stressed-related illnesses. Home Credit Philippines believes that promoting wellness through physical activity not only improves health but also contributes to a better quality of life. This aligns with our mission of empowering Filipinos to a more fulfilling lifestyle – physically, emotionally and financially. Home Credit Philippines understands that financial literacy is key to achieving overall well-being. Through initiatives like Takbo #ParaSaLife, we highlight the conection between financial resilience with strong physical and mental health.” She stressed that by encouraging Filipinos to prioritize their health and providing them with valuable financial education, consumers reap only the positive results, stating, “Takbo #ParaSaLife isn’t just about running. It’s a celebration of well-being. Prior to the main fun run, we held community runs to help participants gradually prepare and foster sense of camaraderie. It created a supportive and health-conscious community where participants are encouraged to share their fitness journeys.” Paul reiterated that HCPH is always “open and in operation” with 78 branches in 81 provinces nationwide and 21,000 well-trained personnel and agents nationwide. “Home Credit Philippines is committed to support the Filipino consumers’ health and financial mental well being. The Takbo #ParaSaLife is just one of our projects. We plan to integrate more initiatives that blend wellness and financial lieracy, and we’re excited to have more participants in 2026 Takbo #ParaSaLife.”
Apart from the fun run participants and the Home Credit executives and team members, guests and personalities, including Singlife Philippines CEO Lester Cruz, also graced the event to support Home Credit’s drive for healthier lifestyles. Employees from Boltech and SM, along with valued event partners from Xiaomi, Park Access, and Singlife, also joined the race. “According to the World Health Organization, about 38% of Filipinos are physically inactive, putting them at risk for lifestyle-related diseases. As the Filipinos’ trusted ally, not just in financial inclusion but in overall well-being, Home Credit is committed to encouraging communities to embrace a healthier lifestyle. Seeing people of all ages and backgrounds come together for this run is truly inspiring. At Home Credit, we believe that wellness is an essential part of living a fulfilling life. Takbo #ParaSaLife is more than just a race — it’s a movement that we hope will continue beyond today. We look forward to making this an annual tradition to encourage more people to prioritize their health,” said HCPH Chief CRM Officer and 2x Ironman Philippines Champion Petr Lukosz. The event welcomed Home Credit team members, customers, first-time runners, and seasoned running enthusiasts, all united by a shared commitment to health and wellness. Participants received running shirts, race bibs, and loot bags from event partners, and finisher medals will also be shipped to them. Additionally, podium finishers in the 10K, 5K, and 3K categories took home exciting cash prizes—including a Php10,000 grand prize for the fastest runner in the 10K distance. And since Home Credit Philippines is currently in its 11th year since its inception, special awards will also be given to the 11th placers per distance. Additionally, Home Credit and its partners made the event even more rewarding with exciting prizes including gift certificates for ON Running Shoes and Suunto, Park Access vouchers, and smart home appliances from Xiaomi. Podium finishers also took home insurance vouchers from Singlife — Php7,500, Php5,000, and Php2,500 for both male and female first placers of the 10KM, 5KM, and 3KM categories respectively. These winnings are just one of the many ways Takbo #ParaSaLife continues to champion holistic well-being while making every stride even more worthwhile. Joma Unabia, a first-time fun run participant and 10K finisher, shared his excitement about joining Takbo #ParaSaLife, saying, “This was my first time joining a fun run, and I never imagined I could complete the 10K category — but I did! It was such an incredible experience. Thanks to Home Credit, I got to challenge myself and achieve something I never thought possible. This event has inspired me to stay active, set bigger fitness goals, and make running a part of my lifestyle. I hope to join again next year and push myself even further!” With the success of Takbo #ParaSaLife, Home Credit Philippines is already gearing up for next year’s edition — promising an even bigger, better, and more exciting event. As WHO data highlights that nearly 40% of Filipinos remain physically inactive, initiatives like this serve as a vital reminder that small steps lead to big changes.
Beyond financial empowerment, Home Credit remains committed to championing holistic well-being, ensuring that every Filipino can live their best, healthiest life — one run at a time. The event was backed Home Credit’s valued partners — WeKenRun, Aseana City, Parqal, Sip (Hydration Partner) and Sip Plus (Electrolytes), Singlife, Surge Lifestyle, Suunto, Xiaomi Philippines, Park Access (Official Nike Store Partner), Skintech, Dole, Silka, Corbridge, Oishi — who share the same commitment to promoting health and well-being. Their support helped make Takbo #ParaSaLife a truly memorable and rewarding experience for all participants.
