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| DAZN Basketball Managing Director Chus Bueno (Image Source: DAZN) |
DAZN, the leading global sports entertainment platform, is excited to announce the launch of “DAZN Basketball – The Global Home Of Basketball”, marked by the appointment of Chus Bueno as Managing Director – Basketball. Nearly 30 years’ experience in professional sports management and entertainment, particularly within the basketball sector, equips him to lead the initiative. Before joining DAZN, Bueno significantly advanced the strategic direction for Legends in the Iberian market. His past roles include Vice President of NBA Europe, Middle East and Africa, as well as Managing Director for NBA Spain. Bueno has also held positions such as Executive Director and Secretary General of the FEB (Federación Española Baloncesto), Secretary General of ABP (Asociación Baloncestistas Profesionales), and Vice President of UBE (Union du Basketeurs d’Europe). Leading DAZN Basketball, Bueno will be responsible for crafting and executing a robust strategy aimed at solidifying DAZN as the world’s premier destination for basketball enthusiasts. DAZN is the global home of sport with industry-leading rights in football, boxing, tennis and motorsports, alongside international partnerships with properties including the NFL, PGA and FIFA.
The establishment of DAZN Basketball builds on DAZN’s long-term partnership with the International Basketball Federation (FIBA) and consolidates DAZN’s existing domestic and international basketball offering under a new business vertical. DAZN will continue to enhance its product offerings to provide basketball fans with real-time updates, news, social interactions, and live games, partnering with domestic leagues worldwide. DAZN’s investment in basketball is significant, with an array of content offerings. Through its global partnership with FIBA, which includes the Courtside 1891 service, DAZN streams live FIBA games, featuring the FIBA Basketball World Cups and all Continental Cup competitions. Additionally, DAZN customers can enjoy live and on-demand access to regional competitions such as the Basketball Champions League and the Intercontinental Cup, as well as a variety of top-tier national leagues. In various markets, DAZN also broadcasts content from across leading basketball leagues, including the National Basketball Association (NBA), Women’s NBA, Super League Basketball, Basketball Serie A (LBA), EuroLeague, EuroCup, Betclic Elite (LNB), and Liga ACB, a sign of its commitment to becoming the global home for basketball.
DAZN Group CEO Shay Segev commented, “In launching DAZN Basketball, we are positioning ourselves at the forefront of basketball entertainment globally. Chus Bueno’s extensive expertise and strategic vision will be pivotal as we enhance our offerings and deepen our partnerships with FIBA and local leagues, establishing DAZN as the definitive home for basketball.” Bueno said, “I am thrilled to take on this challenge and lead the launch of DAZN Basketball. I have watched and admired DAZN’s vision and its tremendous growth. The goal is to create unparalleled experiences for basketball fans globally. The sport offers immense potential, and DAZN is perfectly placed to capture this opportunity.”
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SURJ Sports Investment Announces Investment In DAZN
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| DAZN CEO Shay Segev and SURJ Sports Investment CEO Danny Townsend shake hands to mark SURJ's minority stake investment in the global leader in sports entertainment today. (Image Source: DAZN) |
SURJ Sports Investment (SURJ), a leading sports investment company based in Riyadh, Saudi Arabia, has agreed to acquire a minority stake in DAZN, the global leader in sports entertainment. SURJ and DAZN are natural partners, committed to the unifying power of sports by making world-class sports rights available globally. Launched in 2023, SURJ Sports Investment is mandated to invest in sports to drive international growth while enhancing the sporting ecosystem in Saudi Arabia and the wider Middle East. SURJ’s strategy extends beyond direct investment in sports to include other essential elements of the ecosystem, such as broadcasting, digital platforms, grassroots programmes, and fan engagement initiatives, to drive audience participation and the long-term growth of the sports industry.
DAZN provides SURJ with an official streaming and broadcast partner for both live and on-demand content to showcase the best of Saudi sport and Saudi-based events to a global audience. DAZN is available in more than 200 markets and is home to the most exciting sports and biggest leagues from around the world. DAZN has transformed the way that fans enjoy sports on a platform that allows them to watch, play, buy, and connect in a frictionless and immersive experience. This transformative deal will support SURJ with reimagining how fans in the region can interact with the sports they love — in a way that will deliver widespread economic and social returns. As part of this agreement, SURJ and DAZN will work closely to establish DAZN MENA, a joint venture that will unlock new broadcasting opportunities for Saudi Arabia’s growing sports sector and accelerate fans’ access to live and on-demand sports content. The partnership aims to strengthen Saudi Arabia as a leading market for sports investments, while capitalizing on the significant growth in demand for high-quality sports broadcasting.
SURJ CEO Danny Townsend said, “DAZN has established itself as the global sports platform of choice, and this is a really exciting opportunity to build on DAZN’s significant successes in recent years by bringing more sports to fans and audiences around the world. SURJ supports the leadership of DAZN, and our partnership will accelerate the growth of DAZN and capitalize on the significant and growing demand for high-quality sports broadcasting. This investment will help SURJ achieve its mandate of driving fan engagement, encouraging sports participation and unlocking game-changing opportunities, and further showcasing the region as a destination for world-class sports.” DAZN CEO Shay Segev said, “DAZN is the only truly global entertainment platform dedicated to sport, which makes us ideally positioned to expand access to sports content globally from Saudi Arabia’s growing sports sector. As part of the DAZN MENA joint venture with SURJ, DAZN is committed to maximizing the reach and accessibility of sports, while delivering the best entertainment experience to a global community of passionate fans. This is a milestone partnership for the group, which is bound to transform the sports entertainment landscape in Saudi Arabia and the wider region.”
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DAZN And LIV Golf Announce Multi-Year, Global Free-To-Air Broadcast Deal
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| (Image Source: LIV Golf) |
DAZN, the world’s leading sports entertainment platform, has announced a multi-faceted, long-term strategic partnership with LIV Golf, the world’s first global golf league featuring an exciting blend of individual and team competition that has supercharged the sport, redefined how golf is experienced and captivated fans worldwide. Through the partnership, DAZN has also secured the exclusive broadcast rights for LIV Golf in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, strengthening LIV Golf’s global reach, alongside the LIV Golf+ service. “DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience. Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our League in new and exciting markets,” said LIV Golf CEO Scott O'Neil.
The LIV Golf+ service on DAZN will make LIV Golf competitions and programming available to millions of fans in more than 200 markets around the world to enjoy on a free, ad-supported basis on DAZN’s platform. LIV Golf+ on DAZN will include all content currently offered on LIV Golf+ as well as any new, live and on-demand content that will be produced by LIV Golf for that service, including LIV Golf’s groundbreaking Any Shot, Any Time technology. Any Shot, Any Time gives fans the ability to select exactly which golfers, teams or groups they want to watch at any given time, continuing to drive new engagement and innovation for the sport. DAZN Group CEO Shay Segev said, “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”
DAZN will launch a newly dedicated LIV Golf space on the DAZN platform co-exclusively for LIV Golf’s owned and operated service worldwide excluding US, Spain, Korea, Australia, China and Russia, developing a new and innovative fan engagement portal for LIV Golf’s growing catalogue of live, archived, and behind-the-scenes content. LIV Golf will also benefit from DAZN’s powerful marketing engine, ensuring that the new service receives prominent visibility through promotion both on and off-platform. In partnership with LIV Golf, DAZN will develop an enhanced, paid subscription offering in the future, providing golf fans with access to more premium content and features.
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DAZN And Audi Bring The Best Live Sports To In-Car Entertainment Worldwide
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| (Image Source: DAZN) |
DAZN, the global sports entertainment platform, is taking a significant step towards an innovative future for sports fans together with Audi. A global partnership between DAZN and Audi will make it possible for fans to experience the best live sport in the world while travelling in their cars. DAZN will now be available directly in the car for the first time when Audi becomes the first car manufacturer to make the extensive world of DAZN sports streaming available in all its latest generation of cars in the Audi Application Store. The app can be accessed in new Audi models A5, Q5, A6, A6 e-tron and Q6 e-tron, in markets where DAZN and the Audi Application Store are available.
The DAZN App has been optimized for use in the car. Fans in Germany can now watch the UEFA Champions League, the FIFA Club World Cup 2025, US sport with the NFL Game Pass, the best women’s football with the Frauen-Bundesliga and the UEFA Women’s Champions League, live on DAZN in-car. From the 2025/26 season, the Bundesliga, including the legendary Saturday simulcast and all live matches on Sundays, will also be available as in-car entertainment on DAZN in DACH markets. Fans will also be able to access all highlights, on-demand content and documentaries. The DAZN App is integrated into Audi’s digital ecosystem in collaboration with CARIAD, Volkswagen Group’s software company. The app was optimized for use in vehicles. In the long term, DAZN content will also be accessible in vehicles of other Volkswagen Group brands. Among other things, the teams sponsored by Audi, such as the men’s and women’s teams of FC Bayern Munich, who both want to secure the national championship and continue to be represented in international competitions, will then also be available to watch on DAZN. DAZN DACH CEO Alice Mascia said, “DAZN has been a leading and driving force for innovation in the global sports industry since our launch in 2016. We enable sports fans to watch their favourite sport live wherever they want. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. For this reason, we are delighted to be working with Audi to pioneer this area and bring DAZN into cars with the best live sport. The promising cooperation with the Volkswagen Group and CARIAD represents a further step in our mission to be the ultimate destination for all sports fans.”
The launch represents the next milestone on DAZN’s journey to create a single destination for sports fans and makes DAZN’s sports content available to all fans in the car for the first time. DAZN has also recently integrated its merchandise and betting offering into the app, taken its first steps in the ticketing and hospitality space, and provided fans with FanZone – an interactive tool which they can use to communicate with other viewers in the style of a watch party; message about players; exchange opinions, emojis and stickers; and comment on match events. Only on DAZN can fans watch the best football in one place. DAZN users can watch the Bundesliga, including the legendary conference for the first time from the 2025/26 season, the UEFA Champions League, the FIFA Club World Cup 2025™ and top-flight football leagues, including LALIGA, Serie A and Ligue 1 in DACH. Moreover, only DAZN offers all fans the widest and best range of premium sport in addition to football, including the best US sport with the NFL and NBA, handball with the EHF Champions League and EHF European League, darts with the PDC, the golf DP World Tour, as well as combat sports with the UFC, PFL and the biggest boxing matches, and much more – all in one place, only on DAZN.
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DAZN And TNT Sports To Partner Across FIFA Club World Cup 2025 In The United States
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| (Image Source: DAZN) |
DAZN, the world’s leading sports entertainment platform, recently announced a multi-faceted partnership with TNT Sports in the United States across the FIFA Club World Cup (CWC) 2025. Kicking off on June 14, 2025 in Miami, Florida, the CWC tournament will bring together 32 of soccer’s best clubs from around the world. Warner Bros. Discovery networks TNT, TBS and truTV will televise 24 of the tournament’s 63 matches to fans across the US. Thanks to this collaboration, fans in the US will be able to watch the action from the group stage, knockout stages and the Final in more ways, across more platforms. In addition, DAZN and TNT Sports will enhance fan experience with English-language studio programming plus additional ancillary programming throughout the tournament. Furthermore, TNT Sports’ Bleacher Report, House of Highlights, and B/R Football will produce and share content across their social platforms.
This partnership extends beyond content and broadcasting. Warner Bros. Discovery and DAZN will collaborate on cross-promotion, marketing, and advertising sales. By leveraging their collective reach and innovation, these two leading companies will create a seamless, multi-platform experience that delivers maximum value for brand partners and ensures the tournament reaches the broadest possible audience in the US. As the global home of soccer, DAZN has considerable production expertise across a range of properties across the world, including domestic and international rights for top-flight European leagues, such as Serie A, LALIGA, Bundesliga, Ligue 1 and English Premier League. DAZN also broadcasts international soccer competitions such as the UEFA Champions League and UEFA Women’s Champions League, alongside a range of premium, live and on-demand, content across other sports, such as the NFL, Formula 1, and FIBA.
“Partnering with DAZN to present the FIFA Club World Cup 2025 further bolsters our sports portfolio this summer and brings another world-class event to our TNT Sports portfolio. We’re looking forward to this new partnership with DAZN as we collectively deliver this exciting new global soccer club competition in the US this summer,” said TNT Sports Chairman and CEO Luis Silberwasser. DAZN Group CEO Shay Segev said, “The combined expertise of DAZN and TNT Sports will deliver what FIFA and fans want – a tournament for generations to remember. With our new partners at Warner Bros. Discovery, DAZN will enhance and expand production, marketing and ad sales for the tournament, to maximize engagement and reach and ensure that fans receive the very best viewing experience.” The FIFA Club World Cup 2025, kicking off on June 14, 2025 at the Hard Rock Stadium in Miami, will be played in twelve venues across the US – culminating with the Final at MetLife Stadium in New Jersey on July 13. 32 teams from six continents will face other global juggernauts for the first time. Additional programming and production details for FIFA Club World Cup 2025 will be announced leading up to the event.
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DAZN’s Partnership With NFL Delivers Unprecedented Global Growth
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| (Image Source: Sports Video Group/DAZN/NFL) |
DAZN, the world’s leading sports entertainment platform and global home of NFL Game Pass (excluding US and China), heralds another successful year in partnership with the NFL. The 2024-25 season saw the number of paid NFL Game Pass subscribers grow by 23% year-on-year and free users by 47% year-on-year by Super Bowl LIX. NFL Game Pass is the only way for international fans outside of the U.S. to watch all NFL games, including the world’s largest annual sporting event – the Super Bowl, which had over 95 million minutes streamed from more than 200 geographies this year. In the second year of their 10-year strategic partnership, DAZN has supported the NFL’s growth internationally by bringing NFL Game Pass to an ever-growing audience outside of the US. During the 2024 NFL season, DAZN launched NFL Game Pass on Amazon channels in six markets (UK, France, Germany, Australia, Mexico and Brazil) which helped new and existing fans access NFL content their preferred way.
Focusing on accessibility, DAZN also launched the “Home of NFL” last year, a feature that lets fans dive deep into teams, individual game weeks, and specific content, creating a more streamlined navigation experience. Supporting new fans with understanding and enjoying NFL games, DAZN has trialled diverse content formats, for example, hosting a live watch-along of the Chicago Bears-Detroit Lions game with The Good, The Bad & The Rugby. Since NFL Game Pass migrated onto DAZN, more games are available in more languages. DAZN now delivers 17 games per week localized in five different languages (compared to two per week previously). For casual and emerging fans around the world, DAZN now provides one game per week to watch for free globally excluding Australia, Brazil, DACH, Mexico, New Zealand, Spain and the UK and Ireland. In 2024, DAZN also introduced the Ultimate Tier for NFL Game Pass, unlocking new features and enhancing the viewing experience for customers. With Multiview, for example, subscribers to this tier could watch several games concurrently, ensuring that they didn’t miss a moment of the live action. Meanwhile for Super Bowl LIX, customers who signed up for an Ultimate Tier plan experienced the event, when watching the authentic US broadcast, in High Dynamic Range (HDR), which enhances the brightness, clarity and richness of streamed content. Ultimate Tier subscribers were also able to stream Super Bowl LIX on more devices concurrently.
NFL Commissioner Roger Goodell said, “The NFL’s media distribution strategy has long been a key part of our growth and success. As we look to become a global brand, providing fans around the world access to our games is incredibly important. In just two years as our Game Pass partner, DAZN has brought first-class technology and innovation to the product, providing a better viewing experience for our fans and helping to grow our game.” DAZN CEO Shay Segev said, “DAZN is proud to partner with the NFL and support one of the world’s largest sports properties in reaching new audiences internationally. DAZN continues to elevate the NFL Game Pass experience, launching features and enhancing the viewing experience with every year of our long-term collaboration. We are excited to celebrate the culmination of a successful second season of our partnership, where we’ve brought the drama and passion of NFL action to even more fans around the world.”
