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| (Image Source: DAZN) |
DAZN, the world’s leading sports entertainment platform, recently announced the completion of its acquisition of Foxtel Group, marking a major milestone in its expansion into the Australian market. Foxtel Group, Australia’s premier subscription television provider, will continue to operate as a standalone business while benefiting from the UK-based DAZN’s global reach, market-leading technology, and investment in sports entertainment innovation.
Foxtel, Kayo Sports, BINGE, and Hubbl will retain their brand identities, continuing to produce the world-class programming, sports coverage and entertainment that Australians know and love. DAZN CEO Shay Segev said, “This is an exciting day for DAZN and Foxtel Group and a significant milestone for DAZN as we expand our global footprint into Australia, a key sports market with passionate fans. Foxtel’s strong local presence, combined with DAZN’s global scale, technology, and content rights, will unlock incredible opportunities for sports fans, advertisers, and partners, while continuing to deliver great drama, lifestyle and news content.” Foxtel Group CEO Patrick Delany said, “DAZN’s ownership allows the Foxtel Group to remain an Australian-based business, with an Australian team and the sport, drama and entertainment that Australians love. As part of DAZN, we now benefit from their global scale, their leading technology platform and their track-record in innovation that will allow us to more effectively compete with the global streaming giants.”
Delany added, “A big part of what drives us at Foxtel is bringing the best sports and the best sports production to our subscribers. We now have the opportunity to take the AFL and NRL, our two largest and most iconic Australian sports, to a massive global audience. For our Australian subscribers, it creates the opportunity to enjoy even more of the world’s best sports.” The integration process will be phased, ensuring a seamless transition for employees, partners, and customers. Foxtel will be known as “a DAZN Company”, reinforcing its connection to a global leader in sports entertainment.
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United Football League Announces New Global Broadcast Deal With DAZN
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| (Image Source: TV News Check/DAZN) |
The United Football League (UFL), the premier professional spring football league, and DAZN, the world’s leading sports entertainment platform, have signed a new global partnership that will see DAZN broadcast every game of the UFL’s 2025 season. Fans around the world (except in Australia, New Zealand, Spain, Hungary, Slovakia, Czech Republic, China, Sub-Saharan Africa, Canada, and the United States of America) can enjoy the UFL’s second season for free on DAZN. Founded by Dwayne “The Rock” Johnson, Dany Garcia, RedBird Capital Partners and Fox, the UFL began play in 2024 following the merger of two other spring leagues — the United States Football League (USFL) and the XFL. The deal was secured by the UFL’s media rights partner IMG.
The 2025 season kicked off last March 28, 2025 with a match-up featuring the St. Louis Battlehawks against the Houston Roughnecks and will conclude after 10 weeks of the regular season and two weeks of the postseason with the 2025 UFL Championship Game on June 14, 2025 The league features eight teams – four former USFL and four former XFL teams. The USFL Conference is made up of the Birmingham Stallions, Houston Roughnecks, Memphis Showboats and Michigan Panthers while The XFL Conference includes the Arlington Renegades, DC Defenders, San Antonio Brahmas and St. Louis Battlehawks. With DAZN, UFL will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative technology. The flexibility and robustness of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets. The UFL joins DAZN’s extensive portfolio of American football as well as global multi-sport content broadcast on a free-to-air basis. DAZN is the global home of the NFL Game Pass and is the only place for fans (excluding in the US and China) to watch every NFL game. Fans of American football around the world can also watch the European League of Football (ELF) with DAZN’s new ELF Game Pass. Moreover, DAZN offers free content from some of the world’s most exciting sports properties including the FIFA Club World Cup, LIV Golf, E1 and more.
UFL Executive Vice President for Business Operations & Administration Wendy Bass said, “The United Football League is proud to join DAZN’s world-class lineup of sports offerings. This league is focused on expanding the global footprint of American football and DAZN is the perfect partner to help us reach that goal.” DAZN Group CEO Shay Segev said, “DAZN’s dedicated audience of sports fans already enjoys a wide range of American Football content on our platform. Our partnership with the United Football League is an exciting extension of this portfolio and will support the growth of this sport’s reach worldwide. DAZN’s is committed to creating the ultimate destination for sports entertainment, and offering the United Football League’s 2025 season to fans for free aligns with this ambition.”
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DAZN Brings Women's Elite Rugby To Fans Worldwide
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| (Image Source: DAZN) |
DAZN, the leading global sports entertainment platform, has officially announced that it has become the global broadcast partner of Women’s Elite Rugby (WER), the first professional women’s rugby union league in the United States. Fans will be able to watch all Women’s Elite Rugby games live and on-demand for free only on DAZN. The league’s inaugural season kicked off last March 22, 2025 and will run until June 29, offering viewers 30 regular season games that culminate in a nail-biting Grand Final. Six teams from across the US will compete to secure their place in rugby history, Bay Breakers, Boston Banshees, Chicago Tempest, Denver Onyx, New York Exiles, and Twin Cities Gemini.
DAZN will also broadcast a new, mid-week magazine show, available exclusively on DAZN’s platform, which will showcase the best moments from every game. DAZN’s unrivalled scale, global footprint, and significant women’s sport audience is uniquely positioned to help build an engaged fanbase for Women’s Elite Rugby with both DAZN and the league committed to growing the product through collaborative marketing efforts. Women’s Elite Rugby joins DAZN’s extensive offering of women’s sport content, enjoyed by fans worldwide. DAZN holds the largest portfolio of women’s football rights in the world including the UEFA Women’s Champions League, Liga F, Google Pixel Frauen-Bundesliga, Arkema Première Ligue and Serie A Femminile. DAZN also broadcasts top-tier women’s basketball, tennis and volleyball competitions in select markets.
WER President Jessica Hammond-Graf said, “We are thrilled to enter into this media partnership with DAZN. This collaboration marks a major milestone for Women’s Elite Rugby as we continue to grow the sport and provide a platform for our talented athletes headed into our inaugural season. With the combined reach of DAZN, we are excited to deliver top-tier women’s rugby to a global audience and bring the game to new fans around the world.” DAZN Women's Sports Co-CEO Esmeralda Negron said, “DAZN’s partnership with Women’s Elite Rugby means that fans around the world eager to watch the inaugural season of this exciting competition can do so for free, alongside other premium women’s sports. DAZN is committed to growing the reach and popularity of women’s rugby, having already set the standard for sports entertainment and the global broadcasting of premium women’s football.”
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DAZN Announces Global Media Partnership With Next-Gen World Sevens Football Series
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| (Image Source: Broadcast/DAZN) |
DAZN, the world’s leading sports entertainment platform, recently announced its global broadcasting, production, sales and marketing partnership with World Sevens Football, a revolutionary grand slam series for professional women footballers. DAZN will broadcast the inaugural World Sevens Football event on May 21-23, 2025 to fans around the world. The first of the three-day competitions in 2025 will see eight clubs come head-to-head in Estoril, Portugal, with a $5M (5 million dollars) prize pool up for grabs. This competition will kick off an exciting calendar of events with the next event to be held before the end of this year.
The groundbreaking World Sevens Football format will feature top-flight teams and elite players from across the globe who will compete in fast-paced competitions over a three-day period. The events will see eight teams vie for victory in several seven-a-side games of two 15-minute halves on pitches half the size of a regulation pitch. The teams will be split into round-robin groups of four, feeding into semi-finals and a final hosted on the third day. DAZN will also collaborate with World Sevens Football on sub-licensing and marketing, leveraging its global reach, market-leading technology and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world. DAZN, the only global digital streaming platform dedicated solely to sports fans, is already the ultimate destination for top football competitions, with an unrivalled portfolio of rights that includes the world’s most prestigious leagues such as Serie A, LALIGA, Bundesliga, Ligue 1, and the English Premier League. World Sevens Football will also join DAZN’s extensive portfolio of globally available multi-sport content including the FIFA Club World Cup, NFL, LIV Golf, FIBA, and much more. “I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport. Our short-format, high-energy matches mean more action, entertainment, and goals. This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity. With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere,” said English Football Legend and World Sevens Football Players Advisory Council member Anita Asante.
DAZN Women's Sports Co-CEO Hannah Brown said, “We are delighted to be the global media partner for World Sevens Football. The fast-paced format, top class global talent and record-breaking prize pool make this new competition a milestone for the game. DAZN offers rights holders a comprehensive global partnership structure to reach fans and drive value. Working hand-in-hand with World Sevens Football, together, we will accelerate the growth and realize the potential of this exciting new format. World Sevens Football joins an ever-expanding portfolio of top-flight sport on DAZN, underlining our commitment to building the global home of football and delivering to fans the very best sports content from around the world.” World Sevens Football co-founder and philanthropist Jen Mackesy, who is also the minority owner of the NWSL’s Gotham FC and WSL’s Chelsea FC, said, “We are incredibly excited to welcome DAZN as a key World Sevens Football partner. This partnership represents a major step forward for the sport, combining our innovative tournament format with DAZN’s unparalleled global reach and expertise. Beyond DAZN’s massive reach, we are also excited to collaborate on sub-licensing and marketing agreements, leveraging their global reach, market-leading technology, and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world. We are very confident that this collaboration will ensure that World Sevens Football becomes a key property in advancing women’s football, setting new standards and inspiring future generations.”
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DAZN To Broadcast Longines Global Champions Tour And Global Champions League
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| (Image Source: SPORTFIVE/Longines Global Champions Tour) |
DAZN, the leading global sports entertainment platform, has secured multi-territory broadcast rights to the 2025 season of the Longines Global Champions Tour (LGCT) and Global Champions League (GCL). This deal, facilitated by global sports marketing agency SPORTFIVE, marks a new era for show jumping, bringing the world’s most prestigious equestrian series to millions of sports fans worldwide for free excluding in Sweden, Czechia, Slovakia, LATAM (Latin America) except Brazil, US, and MENA (Middle East and North Africa). With DAZN’s market-leading tech stack and unparalleled global reach, every Longines Global Champions Tour Grand Prix and GCL team competition in 2025 season will be streamed live, at no cost, ensuring that fans can experience the best of the sport. From the atmosphere of the season opener to the showdown at the GC Prague Playoffs, this partnership will guarantee unprecedented coverage of the sport’s most elite riders across global iconic locations.
Longines Global Champions Tour Founder and President Jan Tops said, “This is a defining moment for show jumping. Partnering with DAZN opens an exciting new chapter for the sport, offering unprecedented visibility and accessibility to a truly global audience. The Longines Global Champions Tour and GCL are at the pinnacle of show jumping, and this collaboration ensures that our incredible athletes, both human and equine, receive the worldwide attention they deserve.” DAZN Group CEO Shay Segev said, “DAZN’s mission is to connect fans across the world to the sports they love while engaging news fans to these competitions. DAZN is pleased to be partnering with Longines Global Champions Tour and Global Champions League to give them the platform for growth. In making the content free-to-air in the majority of our global markets, DAZN will transform the accessibility of the sport to new and existing audiences.” Speaking on the announcement, SPORTFIVE Senior Vice President for International Media Karsten Mahlmann said, “SPORTFIVE is proud to play a key role in bringing the Longines Global Champions Tour and Global Champions League to DAZN’s global platform. This groundbreaking partnership enhances accessibility for fans worldwide, while showcasing the very best in show jumping. The 2025 season promises thrilling competition, and we’re excited to help elevate the sport to new heights.”
In 2024, Global Champions appointed SPORTFIVE as its global media rights agency for a three-year term, covering all Longines Global Champions Tour and GCL competitions across Asia, Europe, North, and South America. This strategic partnership aimed to elevate the tour’s media presence by leveraging SPORTFIVE’s extensive expertise and global network to bring equestrian action to a broader audience. From heart-stopping jump-offs to strategic team battles, fans will now have front-row access to the most thrilling and high-stakes show jumping events of the year at no cost. With the 2025 season set to be one of the most competitive yet, this deal reinforces the LGCT and GCL’s position as the pinnacle of the sport. The partnership not only enhances the experience for existing fans but also introduces show jumping to a vast new audience of passionate sports enthusiasts.
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African Warriors Fighting Championship Partners With DAZN To Take Dambe Boxing Global
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| (Image Source: Fightbook MMA/African Warriors Fighting Championship) |
The African Warriors Fighting Championship (AWFC), the premier promoter of traditional Nigerian boxing known as Dambe, has announced a groundbreaking broadcast partnership with DAZN, the world’s leading sports entertainment platform. Under this exclusive agreement, DAZN will serve as AWFC’s global streaming partner and will broadcast the highly anticipated Dambe World Series —a tournament consisting of five events where Nigeria’s top athletes will face off against international challengers in the ancient sport of Dambe. Originating in Nigeria, Dambe is a unique form of kickboxing that draws inspiration from traditional spear and shield combat. Fighters use one hand, wrapped in rope, to strike, while the other is reserved for defence. Kicks, often with fierce intensity, are also a key part of the combat style.
AWFC has led the charge in increasing the Dambe’s global visibility with viral videos of sport garnering millions of views on social media. This partnership with DAZN is a monumental step towards the AWFC’s goals of increasing the commercial viability of traditional Nigerian boxing and bringing Dambe to a global audience. Leveraging DAZN’s ubiquity within fight sports and its unparalleled reach, AWFC will introduce the raw intensity, skill, and excitement of the sport to DAZN’s ever-growing combat audience. The Dambe World Series will build upon the success of AWFC’s King of Dambe event in 2024 which featured the first-ever European competitor Luke Leyland facing off against AWFC veteran Shagon Yellow. The electrifying bout ended with a second-round stoppage for Yellow and attracted a live audience of 10,000 with millions more tuning in online.
AWFC Founder Maxwell Kalu stated, “We are incredibly excited to partner with DAZN, the global leader in sports streaming, to share AWFC Dambe with the world. Dambe is a sport with deep cultural roots and immense athletic appeal, and we can’t wait to introduce it to a global fanbase. This partnership is a key step in our mission to elevate African combat sports, and with DAZN’s unparalleled reach, we are confident that 2025 will be the year Dambe captures the attention of fans worldwide.” DAZN is the Global Home of Boxing with partnerships with leading boxing promotions such as Matchroom and Queensbury along with MMA’s PFL (Professional Fighters League). Known for its cutting-edge streaming technology, DAZN will broadcast all Dambe World Series events live. Fans from around the world will be able to watch the action in real-time. The first event is scheduled for June 2025 with additional events throughout the year, culminating in a finale that will showcase the best Dambe fighters from around the world.
