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| (Image Source: Manila Standard/ASICS Asia) |
ASICS Asia recently hosted its second Regional Women’s Retreat at RXV Wellness Village in Thailand, bringing together a diverse group of women from across the Southeast Asian region to celebrate movement, mindfulness, and community. This initiative builds on the momentum from the first Women’s Retreat in 2023, which explored the gender exercise gap —highlighting how women tend to engage in significantly less physical activity than men. Through this continued effort, ASICS aims to inspire more women to embrace regular movement and experience its powerful mental health benefits.
ASICS brought together a diverse group of over 35 women representing different nationalities, ethnicities and body types in a retreat which featured a carefully curated range of activities designed to nurture both body and mind aligning with ASICS’ philosophy of a Sound Mind in Sound Body. Participants began the retreat with a sunrise run led by ASICS’ Global Frontrunners – Ania Gabb, Nina Ashton and Prakriti Dutta, as well as ultra-marathoner Natalie Dau, setting a positive tone for the day and emphasizing the importance of movement in achieving mental wellbeing. For a Sound Mind, the retreat opened with ‘Let Go’ Ceremony and the Flower Crystal Mandala ceremonies which support emotional release, promote healing, and deepen self-awareness. The ‘Let Go’ Ceremony invites participants to symbolically release self-doubt and limiting beliefs, while embracing a sense of renewal and personal growth. The Crystal Mandala offered a meditative space for guests to tap into their intuition, clarify their thoughts and emotions, and connect with their inner selves, fostering deeper self-awareness and insight. For a Sound Body, the retreat also saw a series of team challenges including high-5 push-ups, team flag making as well as Karuta Tori; these activities fostered camaraderie amongst the guests and highlighted the value of community in fostering mental resilience. Furthermore, the guests were treated to a serene Hydrotherapy session, where they enjoyed meaningful moments to relax, reflect and rejuvenate.
In addition to physical and mental wellness activities, guests also engaged in sustainability and art workshops including Furoshiki Eco-print and Sachiko Japanese embroidery. These creative pursuits encouraged mindfulness, self-expression, and appreciation for the beauty of imperfection. By combining movement, mindfulness, and creativity, the retreat provided a holistic experience that nurtures both body and mind. “At ASICS, we believe that movement has the power to transform lives, and this retreat is a testament to our commitment to empowering women to prioritize their physical and mental well-being. By fostering a community that supports and uplifts each other, we can create a ripple effect of positivity that extends far beyond our events. As we continue to grow ASICS as a brand, we’re committed to building a strong and supportive community that empowers women to reach their full potential. The Regional Women’s Retreat is a key part of this effort, and we’re excited to see the positive impact it can have on women’s lives and the broader community,” said ASICS Asia Associate Director for Marketing Sin Ting Low. The retreat also saw the launch of the ASICS’ latest AW25 NAGINOTM collection, designed by women for women, which celebrates the diversity of women’s bodies and movement styles. The collection’s theme, “Feel Comfort, Find Calm”, resonated with participants as they moved through various activities. ASICS Global Product Marketing Managee Maaya Fujita shared, “The NAGINOTM collection is designed to celebrate the diversity of women’s bodies and movement styles, and we’re thrilled to see how it’s resonating with women from all walks of life. By creating products that cater to different needs and preferences, we aim to inspire more women to find comfort and rhythm in their movement.”
ASICS aspires to continue growing and nurturing a strong, purpose-driven ASICS Women’s Club — a supportive community that uplifts and connects women from all walks of life. ASICS remains dedicated to championing this cause, believing that when women move together with purpose, they inspire positive change in the world around them. For more information on ASICS Women’s Club and the NAGINOTM collection, visit https://www.asics.com/sg/en-sg/mk/womens-community.
