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| (L-R) Kapuso Primetime King Dingdong Dantes, Asia's King of Talk Boy Abunda, and Chris Tiu – hosts of GMA Network's well-loved infotainment and talk shows – team up as ambassadors of the Kapuso Network's new Be Juan Tama advocacy campaign which aims to promote the value of learning, meaningful conversations, and discovery for the Filipino viewers. (Image Source: GMA Network) |
As part of its 75th anniversary, GMA Network, through its Entertainment Group’s infotainment and talk shows, launches “Be Juan Tama” – an advocacy campaign that encourages viewers to “Be Juan Tama” and choose content that fosters mental, emotional, and social growth. The campaign was made official during a partnership launch and memorandum of agreement (MOA) signing held last August 26, 2025 at the GMA Network Center in Quezon City.
Three of GMA’s most beloved infotainment and talk shows – "Fast Talk With Boy Abunda", "i-Bilib", and "Amazing Earth" – and their respective hosts Asia’s King of Talk Boy Abunda, Chris Tiu, and Kapuso Primetime King Dingdong Dantes team up to promote the value of learning, meaningful conversations, and discovery for the Filipino viewers. Joining GMA Network in the campaign were Anak TV Foundation, National Council for Children’s Television, World Wide Fund for Nature Philippines (WWF-PH), Office of Civil Defense, Philippine Entertainment Portal (PEP), and Philippine Women’s University. Representing GMA Network in the MOA signing were GMA Entertainment Group Officer-In-Charge and Vice President for Drama Cheryl Ching-Sy, GMA Entertainment Group Vice President of Business Development Division 2 Janine Piad-Nacar, and GMA Entertainment Group Assistant Vice President of Business Development Division 2 Enri Calaycay together with Abunda, Tiu, and Dantes. Meanwhile, signing for their respective organizations were Anak TV President Elvira Y. Go, President of Anak TV, National Council for Children’s Television Officer-In-Charge Maria Jowelyne A. Abendan, Civil Defense Administrator Usec. Harold Cabreros, Civil Defense Administrator of the Office of Civil Defense, Philippine Entertainment Portal (PEP.ph) Editor-In-Chief Jo-Ann Q. Maglipon, Philippine Women's University Director of Campus Life Marielle Benitez Javellana, and WWF PH Executive Director Katherine Custodio.
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| Be Juan Tama ambassadors Dingdong Dantes, Boy Abunda, and Chris Tiu (center, L-R) and representatives of campaign's advocacy partners (Image Source: GMA Network) |
In her message, Ching-Sy emphasized that “Be Juan Tama” is not just a campaign but a meaningful movement. She shared, “Be Juan Tama is a movement to show that learning through entertainment is one of the most powerful ways to instill values, inspire knowledge and impart life lessons that uplift lives.” In an era where information is everywhere, “Be Juan Tama” stresses the importance of educational and inspirational entertainment that offers valuable and fun learning experiences for the viewers. It promotes learning through entertainment as one of the most effective ways to spread the right information, knowledge, values, and life lessons. “Be Juan Tama” reframes the persona of Juan Tamad into Juan Tama, who always chooses what is right. One of the highlights of the campaign is the GMA Masterclass: Be Juan Tama Conversation Series that will be held in various universities nationwide. Done in coordination with GMA Regional TV and Synergy, the Masterclass series will also feature Boy Abunda, Chris Tiu, and Dingdong Dantes. For more updates about the campaign, visit GMANetwork.com and social media accounts of GMA Network, "Fast Talk with Boy Abunda", "i-Bilib", and "Amazing Earth".
