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| (Image Source: The Manila Times/SM Supermalls) |
SM Supermalls, the country’s favorite lifestyle and entertainment destination, officially kicked off the countdown to Christmas with dazzling decorations, festive activities, and heartwarming surprises across all 88 malls nationwide. And this year, SM is making the holidays extra meaningful as it celebrates “100 Days Of Kindness” — a nationwide campaign that brings cheer, joy, and generosity to millions of Filipinos.
Spread kindness and make everyday moments brighter
Christmas at SM has always been about togetherness, joy, and giving. This 2025, SM Supermalls highlights acts of kindness as the true spirit of the holidays. From now until December 25, SM releases daily videos on its digital platforms featuring touching and inspiring acts of kindness through the “100 Days Of Kindness” campaign where shoppers may experience random acts of kindness such as surprise treats, warm greetings, and delightful gifts. Each day is a chance to make someone smile, reminding everyone that kindness, no matter how small, makes the season brighter.
Ushering in the grand holiday kickoff
SM Supermalls ushered in the 100 Days to Christmas with a festive lineup of activities. Mallgoers nationwide were treated to a joyful Holi-Squad Mall Greeting, a simultaneous meet-and-greet that brought early Christmas magic to every SM mall. Shoppers were also delighted by the unveiling of the Happiest Holiday Décor where malls transform into enchanting holiday destinations adorned with the iconic Holiday Grand Red Ribbon, symbolizing joy, unity, and the true spirit of Christmas.
Experience festive activities leading up to Christmas
The holiday festivities continue with a series of exciting events leading up to December. From October 20 onwards, SM malls will unveil their dazzling mall centerpiece displays, bustling holiday bazaars, Santa’s chair for warm holiday greetings, and special appearances from the Holi-Squad. On November 16, families and friends can lace up their shoes for the Holiday Santa Run, a fun-filled activity that brings together communities at SM Run Hubs. Adding a touch of magic, shoppers on December 6 can witness the enchanting Holiday Snowflakes Surprises where a simultaneous confetti shower across selected malls will shower 100 lucky guests with special gifts from partner tenants. The festive spirit will fill the air as chorale groups serenade mallgoers with uplifting performances on World Chorale Day this December 8. To make weekends even more memorable, SM will host the Happiest Holiday Weekends throughout December with Santa meet-and-greets, lively busking sessions, and heartwarming holiday carols for the whole family to enjoy. And this year, your fave Bears of Joy are getting a makeover! Welcome the SM Besties of Joy. For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas.
Shop, dine, and celebrate with special holi-deals
Shoppers can also look forward to SM Malls Online Holiday Deals from December 1 to 31, offering exclusive holiday gift specials and dining feasts perfect for gatherings with family and friends. Whether you’re ticking off your gift list or planning a memorable holiday meal, SM makes sure every celebration is filled with joy and convenience.
Celebrate the happiest, kindest Christmas yet at SM
With all these celebrations and surprises in store, SM Supermalls invites everyone to experience the happiest, kindest Christmas yet. From grand events to simple acts of giving, SM proves that the true magic of the season is found in kindness. The countdown has begun — because at SM, Christmas starts now! To know more, visit www.smsupermalls.com or follow @SMSupermalls on social media.
