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| L-R: Globe Chief Information Officer Raul Macatangay, AWS Philippines Country Manager Precious Lim, AWS Principal Director Patricia Gamboa, Globe Chief Sustainability and Corporate Communications Officer Yoly Crisanto, Globe President and CEO Carl Cruz (Image Source: Manila Standard/Globe Telecom) |
Globe Telecom, a leading digital platform in the Philippines, has announced a strategic multi-year agreement with Amazon Web Services (AWS), an Amazon.com company, to enhance customer experiences across its telecommunications and digital services nationwide. Through cloud native modernization and pioneering AI-Led CX Transformation, the partnership aims to accelerate Globe’s digital platform supremacy.
The strategic partnership encompasses multiple initiatives across various Globe businesses, with AWS working closely with Globe on:
• Cloud Infrastructure Modernization: Globe is expanding its cloud footprint through significant infrastructure investments, including enhanced disaster recovery capabilities and platform engineering improvements to champion network resiliency and support commercial initiatives.
• Enhanced Customer Experience: Globe is modernizing its B2B systems and digital platforms including new features for its GOMO service and implementing advanced consent and preference management systems to deliver more personalized customer experiences.
• Network Innovation: Globe is collaborating with AWS to transform its network management systems and implement innovative solutions for SIM activation and porting capabilities.
• Real-Time Operations: The partnership will enable real-time campaign management and data streaming capabilities, improving Globe’s ability to serve customers with targeted, timely and relevant offerings.
• Customer Experience AI-Led Transformation: Globe is driving CX improvements through AWS investments in AI-powered solutions for customer lifecycle/value management, a customer voicebot built on an AWS AI Landing zone.
The renewed agreement builds on Globe’s adoption of cloud technologies to modernize its network, strengthen data security, and create more seamless customer journeys. With AI and digital platforms as growth enablers, Globe is paving the way for new solutions that can improve customer service and expand digital inclusion across the country. “Customers today expect seamless digital experiences, and our strengthened partnership with AWS ensures Globe continues to deliver world-class connectivity and services that meet the evolving needs of Filipinos. By leveraging AWS’s advanced cloud capabilities and exploring AI-driven innovations across our operations, we’re positioning Globe to drive faster innovation, enhance operational efficiency through intelligent automation, and create more personalized experiences for our customers. This is about empowering Filipinos with the tools and AI-powered solutions they need to thrive in a fast-changing digital world,” said Globe President and CEO Carl Cruz.
“Telecommunications companies are at the forefront of digital innovation, and Globe’s bold vision for cloud-enabled customer experiences demonstrates the transformative potential of this technology. We’re excited to support Globe’s ambitious digital transformation journey and help them deliver innovative services to millions of customers across the Philippines,” said AWS Philippines Country Manager Precious Lim. As part of this multi-year agreement, Globe will leverage various AWS services and solutions including compute, storage, and advanced technologies to accelerate its digital transformation initiatives while optimizing operational efficiency.
