 |
| (Image Source: INQUIRER.net/SM Supermalls) |
SM Supermalls once again celebrated the heart of Filipino entrepreneurship with the unveiling of the 2025 SM for MSMEs Wall of Champions, a visual tribute to the resilience, innovation, and impact of micro, small, and medium enterprises across the country. In partnership with the Department of Trade and Industry (DTI), the annual ceremony honored this year’s Presidential Awardees for MSMEs:
• Nutridense Food Manufacturing Corporation – Medium Enterprise Awardee
• Pasciolco Agri Ventures – Small Enterprise Awardee
• Heaven’s Bakehaus & Enterprises – Micro Enterprise Awardee
Also recognized were the 2025 MSME Finalists, who have demonstrated excellence in community impact, innovation, and inclusive business growth. This year’s finalists include Agriko-Multi-Trade amp; Enterprise Corporation, House of Musa, Gift of Grace Food Manufacturing Corporation, Tonio’s Sisig, Famous Belgian Waffles, and Siargao’s Bounty Seafoods Corporation. Together, these awardees and finalists represent diverse industries and powerful stories of Filipino entrepreneurship at its best. During his welcome remarks, SM Supermalls Executive Vice President for Marketing Joaquin San Agustin highlighted the importance of providing meaningful platforms for MSMEs, stating, “The Wall of Champions is more than a showcase — it is a tribute to Filipino grit and creativity. Behind every business that thrives in our malls is a story of courage, purpose, and community impact.” DTI Assistant Secretary and Bureau of SME Development Officer-in-Charge (OIC) Leonila T. Baluyut, DBA also expressed DTI’s pride in seeing MSMEs gain national recognition and affirmed the agency’s support for programs that expand opportunities for entrepreneurs.
Representing this year’s awardees, Maura Pasciolco, Owner of Pasciolco Agri Ventures – Small Enterprise Awardee, shared, “SM’s own beginnings from a humble shoe store that grew through perseverance and vision deeply resonates with our own story. Their support to MSMEs through the SM for MSMEs Foundation, together with DTI, exemplifies the power of collaboration in lifting small enterprises toward great impact. This award affirms the years we spent championing Filipino farmers and products, growing with purpose, sustainability, and pride. Being part of the Wall of Champions inspires us to aim higher and reach more Filipinos. If there’s one thing our story proves, it’s that no dream is too small to grow. We hope this recognition encourages more MSMEs to keep pushing, keep creating, and keep believing.” Finalist Euclid Cezar of Innovention Food Manufacturing Corporation expressed optimism about the broader impact of the initiative, stating, “SM is like a big brother to smaller businesses like us. During the pandemic, we were only asked to pay what we can, 1000 or 1500 pesos. Only a big brother would do that. Being named a finalist is already a huge honor. It motivates us to expand, innovate, and bring our products to more communities. Seeing SM’s commitment to MSMEs gives entrepreneurs like us the confidence that growth is possible.”
The MSME Champions’ Wall, now displayed at SM Mall of Asia, highlights inspiring journeys of resilience, creativity, and community empowerment — serving as a beacon for more than 17,000 MSMEs thriving across SM malls nationwide. SM Supermalls remains steadfast in its mission to empower local entrepreneurs and strengthen the MSME ecosystem through long-term partnerships, accessible platforms, and inclusive opportunities for growth.
