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| (Image Source: MOONTON Games) |
The M7 World Championship (M7) now soars to new heights in a historic partnership with Red Bull which marks the first collaboration of the world's leading energy drink brand with the M Series — Mobile Legends: Bang Bang (MLBB)'s flagship tournament. As the Official Energy Drink of M7, the partnership between international video game company MOONTON Games and Red Bull (product of Europe) aims to energize the MLBB eSports experience for the game's global fanbase. The collaboration will deliver entertainment experiences and activations headlined by live performances and dedicated gaming zones.
Red Bull's roots in sports and gaming spans decades, reflecting its passion for being at the heart of competitive excellence. Building on its legacy in traditional sports like Formula 1 (F1), the leading energy drink brand known for its iconic blue and silver can will carry that same dedication to the seventh edition of MLBB's flagship tournament. The partnership infuses the M7 with the World of Red Bull by connecting fans worldwide through a shared love of competition, thrill, and live experiences. Through the M7, Indonesia — the home ground of MLBB eSports and home to the game's largest fanbase with the MLBB Professional League (MPL) Indonesia recording over 100 million Hours Watched (HW) in each of its past five seasons — is transformed into a global eSports spectacle, enhanced by Red Bull's signature blend of gaming and sporting activations, as witnessed by gaming and eSports fans around the world. MOONTON Games Senior Regional eSports Sales Manager Ringo Lung, said, "Working with Red Bull is about pushing the boundaries of what gaming and eSports can achieve. Their experience in sports and live events, paired with our eSports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement. This partnership also opens the door to more innovative ways to engage fans and demonstrates how gaming and eSports can deliver immersive, globally connected experiences. We're thrilled to collaborate with Red Bull to redefine the possibilities of our industry."
Red Bull (blue and silver) will take over the M7 Carnival with exclusive live performances on January 23-25, 2026. The fanfare will transform Jakarta into a vibrant entertainment hub, extending the championship experience beyond the tournament. Taking to the Main Stage are popular homegrown artists, Naykilla and Jemsii. Known for soulful take on hip-dut (a blend of Hip-Hop and Indonesian folk fusion music, Dangdut), the pair will kick off the M7 Carnival — setting the tone for a vibrant celebration. On the following days, DJ VILOID and Dipha Barus will take to the Main Stage, keeping festival atmosphere alive. Beyond the stage, Red Bull will bring the M7 to life with a dedicated Gaming Ground. Designed to energise the MLBB eSports experience, the space will immerse fans in interactive competitions and exclusive activations. At the heart of the activation is the exclusive Red Bull Energy Zone, open to athletes, VIPs, and select fans. Attendees can enjoy high-energy breakdancing performances by Miyu, Zeem Ahmad & Mr. Liberty. They can also refuel at the Red Bull Bar which will serve its signature energy drinks alongside playful twists on cocktails and mocktails. The Energy Zone is complemented by the Entertainment Area, featuring the main attraction — a Red Bull Event Car. Live DJ performances will fill the space with music, creating an immersive backdrop for fans to soak in the excitement of the M7. The experience continues into the Gaming Zone, designed to replicate the atmosphere of professional tournaments. Fans can compete, win prizes, and experience the intensity of a live competition, while a dedicated viewing lounge offers a space catch all the M7 action.
