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| (Image Source: Business Mirror/Origins Coffee Company) |
The specialty coffee scene in Cavite and Southern Luzon has been quietly gathering momentum, fueled by small cafés, committed baristas, and a growing appetite for better beans and better business practices. That momentum was on display last January 31, 2026 when Origins Coffee Company hosted Bean To Brand: A Coffee Masterclass & Private Concoction Throwdown at Dasca Centre in Dasmariñas, Cavite.
The gathering felt less like a product showcase and more like a working session for an industry finding its footing. Café owners, baristas, suppliers, and partner brands shared the same space, exchanging ideas on brewing, operations, and sustainability. Education and collaboration were not treated as buzzwords but as practical tools for businesses trying to stay steady in a competitive and fast-evolving market. Origins Coffee Company, which organized the event, operates as a distributor of coffee products and equipment, supplying ethically sourced beans, espresso machines, barista milk, and syrups to cafés across the region. But the masterclass suggested a broader view of its role. Rather than focusing only on what it sells, the company positioned itself as part of an ecosystem, one that depends on skilled people, shared standards, and long-term thinking. That approach resonated with participants navigating the realities of running coffee businesses outside Metro Manila. As more cafés open across Cavite and nearby provinces, the demand has grown for accessible training and stronger professional networks. Bringing different players together in one venue helped surface shared challenges, from quality control to workflow efficiency, and encouraged peer-to-peer learning.
The program mixed expert-led masterclasses with live product demonstrations and hands-on training. Guided tastings allowed participants to compare profiles and preparation methods, while the Private Concoction Throwdown added an element of creativity and friendly competition. It was a reminder that technical discipline and play often sit side by side in coffee culture. Support came from a wide range of industry partners including Carmen’s Best, DLA Naturals, Dionysus, Barista PH Essentials, Goodmate Oatmilk, Craft Coffee Masters, MHW-3Bomber, Baked D, Brewista, Bialetti, Singha Soda Water, Chroma Café, and Mango Events and Marketing, reflecting how interconnected the sector has become. “Our goal at Origins Coffee Company is to empower the coffee community,” said Origins Coffee Company President Jhon Roe Rejas. He said the masterclass aimed to give professionals space to learn, connect, and strengthen both their craft and their businesses. For a region still shaping its specialty coffee identity, the event underscored a simple point. Growth is not only about opening more cafés or selling more cups. It is also about shared knowledge, steady collaboration, and building practices that can last.
