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| (Image Source: Manila Standard/GOLFCON) |
Major golf brands will offer steep discounts, high-tech swing analysis and simulated golf experiences when the Philippine Golf Convention (GOLFCON) 2026 opens at the Marriott Grand Ballroom in Pasay City on March 14–15, 2026. Touted as the country’s biggest golf lifestyle and industry expo, GOLFCON 2026 will be preceded by the GolfCon Philippine Invitational, a two-day tournament at the historic Intramuros Golf Course in Manila on March 12–13, 2026.
GOLFCON Chairman Jesse Guerrero said the event aims to attract professional and amateur golfers as well as newcomers as organisers seek to broaden the sport’s reach and strengthen the local golf industry. During the expo's press launch organized by the Department of Tourism (DOT), Guerrero stated, “We want to invite not just golfers but non-golfers as well. If you want to learn about golf, we can introduce you to coaches and golf courses where you can play.” Exhibitors will offer discounted prices on clubs, bags, balls, apparel and accessories, alongside swing-analysis booths where players can assess their technique to improve performance and lower handicaps. Simulated golf activities, seminars on golf education and etiquette, and other interactive features will also be available. For DOT, GOLFCON forms part of the government’s broader push to expand sports tourism under President Ferdinand “Bongbong” Marcos Jr.’s drive to develop niche tourism markets. “The industry will feel the government’s support, not only for tourism but for the whole golf industry. We see golf tourism as a growing product for the Philippines,” said DOT's director for golf tourism and special projects Lyle Fernando Uy to the press.
GOLFCON 2026 will feature the latest releases in clubs, apparel and accessories from brands represented by J-Ten Sports, Icon Sports, PacSports, Golf Depot, Transview and Dynamic Sports. Visitors will also be able to try new swing-analysis technology from TrackMan, including biomechanics integration and three-dimensional motion analysis recently unveiled at the PGA Show in Orlando. Organizers said at least eight golf courses nationwide will be represented at the convention, including venues in Dakak, Liloan and Davao, as operators promote the Philippines as a destination for international-standard championships. Guerrero said golf remains one of the strongest drivers of year-round sports tourism in the country, citing major tournaments that draw overseas Filipinos and foreign players, including the Fil-Am Invitational, the PAL Interclub and the World Amateur Golfers Championship, with the World Amateur Golfers Championship finals set to be held at Caliraya Springs in Laguna after previous editions in Cebu, Liloan and Dakak.
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| (Image Source: Manila Standard/GOLFCON) |
Meanwhile, the GolfCon Philippine Invitational will ultimately serve one of the qualifying events for the World Amateur Golfers Championship with the winners to be announced at the awarding ceremony on March 15, 2026 during GOLFCON 2026. Tickets to GOLFCON 2026 are now available at TournamentTickets.com.
