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| PUMA x McLaren at Ignition Beach, St. Kilda, Melbourne, Australia (Image Source: Starmometer/PUMA) |
PUMA and the McLaren Mastercard Formula 1 Team revved up excitement ahead of the Formula 1 season opener with Ignition Beach, a high-energy pre-race fan experience at St. Kilda, Melbourne, Australia. Just in time before the Formula 1 Australian Grand Prix which kicks off the F1 season, the exclusive event brought the thrill of race week beyond the track and onto the shore.
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| Marti Pecache at McLaren Ignition Beach (Image Source: Starmometer/PUMA) |
Last March 4, 2026, F1 content creator Marti Pecache from the Philippines was invited to join fellow creators from Southeast Asia and Oceania for an exclusive regional experience at Ignition Beach which featured an exclusive meet-and-greet with McLaren Racing driver Oscar Piastri who is celebrating his home race as the Australian driver returned to Melbourne. The day culminated in a private evening launch celebration marking the official start of the PUMA x McLaren Racing partnership that blends speed, sport, and style in true race-week fashion. “Melbourne is where the season’s energy truly comes to life, and with Ignition Beach, we wanted to create a space that brings fans right into the heart of it. Together with McLaren Racing, we’re turning one of the city’s most iconic beach locations into a vibrant, open-to-all experience where people can connect with the team, discover the latest PUMA x McLaren gear, and feel the excitement of race week up close,” said PUMA’s Vice President for Motorsport Thomas Jhonik. McLaren Racing Chief Marketing Officer Louise McEwen shared, “We are committed to bringing fans closer to the team and offering immersive experiences away from the track, so I’m absolutely thrilled to add Ignition Beach St Kilda to the roster of free events we’ve been offering around the globe, including last year’s McLaren Racing Live experiences in London and Austin. It’s fantastic to partner with PUMA and Mastercard to create a family-friendly fan event as we get ready for the first race of the season.”
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| McLaren F1 Star Oscar Piastri (Image Source: Starmometer/PUMA) |
PUMA and McLaren Racing’s global partnership brings together two performance-driven brands united by innovation and community. As official team kit partner, PUMA will outfit the entire McLaren Racing portfolio, strengthening its long-standing legacy in motorsport while bringing fans closer to the energy of race week. Designed around McLaren Racing’s iconic papaya color, the partnership’s Replica Collection mirrors the official apparel worn by drivers and team members during race weekends. It is built for fans who want to show up, stand out, and ‘Race Louder’ wherever they are. Complementing this is the Lifestyle Collection, created for those who carry the spirit of speed beyond the circuit. Drawing inspiration from McLaren Racing’s storied heritage, the collection reimagines motorsport classics into contemporary streetwear silhouettes, blending legacy with modern edge.
The latest PUMA x McLaren Racing Collection is now available at select PUMA stores, select official retailers, and online at PUMA.com and McLarenStore.com. Stay tuned for more updates on PUMA Philippines’ official website and official Facebook, Instagram, and TikTok accounts.
