 |
| L-R: Nestlé Philippines Inc. Business Executive Officer and MILO® Philippines Senior Vice President Veronica ‘Caron’ Cruz, MILO® Philippines Head of Sports Carlo Sampan, Philippine Sports Commission (PSC) Chairman John Patrick ‘Pato’ Gregorio (Image Source: Manila Standard/Nestlé Philippines Inc.) |
For decades, MILO® Philippines and the Philippine Sports Commission (PSC) have stood behind the journeys of Filipino champions. Last April 14, 2026, these two pillars of sports renewed their commitment through a landmark partnership aimed at strengthening support systems and building a more inclusive sports culture across the country.
The collaboration aligns with the PSC’s “Grassroots To Gold, Gold To Greatness” campaign which emphasizes that excellence is built early and consistently with the right support. Present during the signing at the Nestlé Hub in Rockwell were PSC Chairman John Patrick “Pato” Gregorio, Nestlé Philippines Inc. Business Executive Officer and MILO® Philippines Senior Vice President Veronica “Caron” Cruz, and MILO® Philippines Head of Sports Carlo Sampan. A shared vision for a stronger nation, the collaboration reinforces a joint commitment to athlete welfare and the “Grassroots to Gold” mission, ensuring every Filipino athlete is empowered from their first step to the podium.
Nurturing Champions In Life
The core of this renewed partnership is a shared focus on expanding grassroots reach to ensure inclusivity across the archipelago. By leveraging platforms like MILO® Active Pilipinas, Batang Pinoy, Women in Sports, and community-based sports programs, the collaboration aims to provide every child, regardless of background, the space to discover their potential. “At MILO, our purpose is to build champions in sport and in life. Developing sport, especially at the grassroots, cannot be done by one institution alone. It takes committed partnerships that bring together a shared purpose and a long-term view of impact. We are inspired by the PSC’s direction and are honored to stand with them,” said Cruz.
A Sustainable Legacy Of Sport
This vision is further reflected in MILO® Philippines’ ongoing efforts to champion active lifestyles nationwide. Earlier this year, the brand marked the 50th year of the MILO Marathon, a milestone that highlights its long-standing role in grassroots sports. “At MILO®, we believe in a holistic approach to sports development: one that goes beyond physical training to include values formation, proper nutrition, and access to meaningful opportunities. This partnership with the PSC allows us to further strengthen that commitment by creating a more complete support system for young athletes, from grassroots to elite levels,” said Sampan. Through the #MyMILOStory campaign, the brand celebrates generations of stories from a child’s first sports clinic to a national athlete’s podium finish, demonstrating how sports build confidence and values long before medals are won. As Chairman Gregorio noted, “There is no elite athlete if there is no grassroots development. We thank MILO® for being a partner in this transformation.”
Direct Impact On Athlete Welfare & Infrastructure
To support this journey from the ground up, the partnership introduces a “direct-impact” model for infrastructure. MILO® will directly fund and manage specific projects that improve the daily realities of national athletes, ensuring they have the environment needed to sustain elite performance. “We want focused results that are easy to remember and execute: athlete welfare. That means looking at what they eat, what they wear, and where they sleep. By directly supporting projects like our dining facilities, MILO® helps us deliver immediate benefits. When a prominent partner signs on, it gives credibility to our vision of a transformed PSC,” said Gregorio. One of the first major projects under this pillar is the comprehensive upgrade of the Rizal Memorial Sports Complex (RMSC), Dining Hall, and Kitchen. The facility will be renovated to provide a world-class environment for nutrition and recovery, serving as the foundation for the next generation of Filipino sporting legends.
At every level of sport, the partnership between MILO® Philippines and the Philippine Sports Commission remains rooted in one belief: that every Filipino athlete deserves the support, space, and opportunity to succeed.
