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| (Image Source: DAZN Group) |
DAZN, the world’s leading sports entertainment platform, recently announced the launch of its new global influencer initiative, DAZN Playmakers – a programme designed to create the largest network of the next generation of sports storytellers and give fans even more access to great sports content. DAZN Playmakers will establish a global community of culturally relevant creators who share a passion for sport and elevate their voices. The programme is a major step in positioning DAZN at the forefront of the creator economy. It also unlocks the production of an expanded slate of onsite and social content from sporting events, providing fans with more ways to enjoy their favourite sports.
Creator-led content consistently outperforms brand-owned assets, travels further across channels, and delivers measurable impact in terms of awareness, consideration, and conversion. Creators are essential to shaping conversations in sport and driving fan engagement with 83% of consumers trusting influencers, outperforming comparable benchmarks for traditional advertising. DAZN Group Chief Marketing Officer Adam Knappy said, “With our new Playmakers programme, we’ve set out to make DAZN the natural home for sports creators. Our ambition is to build the world’s largest and most credible creator community across every sport, giving creators opportunity to reach new audiences and share their content with the world. By opening access to our platform, events, and opportunities, we’re putting our focus on creators and cementing DAZN’s position as the destination for creator‑driven sports content.”
In the near term, DAZN will begin to recruit creators that complement its priority rights and upcoming campaigns. This summer, Playmakers will evolve into a continuous programme with a structured incentive framework, enabling creators to grow within the DAZN ecosystem and become part of an engaged global community. DAZN Playmakers aims to make creators feel part of something bigger than themselves – a programme through which they can develop as authentic storytellers. The programme will give creators access to the DAZN platform, affiliate links, merchandise, event access, and more.
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Singapore Oceanarium Spotlights Native Seahorses Through Exclusive Guided Experience
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| (Image Source: Business Mirror/Singapore Oceanarium) |
Singapore Oceanarium invites visitors to discover the hidden world of native seahorses as well as the variety of local biodiversity through its latest programme, Animal Spotlight: Seahorses, featuring daily 45-minute guided sessions limited to eight participants per group. Designed to offer close-up access and personalised learning, the experience connects participants to Singapore’s marine life and biodiversity through behind-the-scenes encounters led by animal care specialists.
Through the programme, guests will journey across key habitats within the oceanarium before gaining access to the newly opened Seahorse Support Area where they can observe feeding sessions and learn about seahorse care, breeding and specialized husbandry practices. Known for their unique biology, including male pregnancy and specialised hunting techniques, seahorses play an important role in coastal ecosystems but are increasingly threatened by habitat loss, pollution and incidental capture as bycatch in fishing operations. The programme sheds light on these challenges while highlighting ongoing regional conservation initiatives and research partnerships. As part of the experience, participants will also gain insights into how Singapore Oceanarium supports seahorse conservation through monitoring surveys and collaborative efforts in Southeast Asia, helping to safeguard wild populations and their habitats.
Animal Spotlight: Seahorses is available daily with sessions priced at S$28 per participant, not inclusive of admission to the oceanarium. Each 45-minute session accommodates up to eight participants and includes an exclusive programme lanyard and credential. Bookings can be made at www.singaporeoceanarium.com/animal-spotlight-seahorses. This experience is the latest addition to the Animal Spotlight series at Singapore Oceanarium, designed around both global awareness movements and the oceanarium’s evergreen programmes. Other editions in the series have included Animal Spotlight: Manta Rays, Animal Spotlight: Corals and Animal Spotlight: Sea Jellies. For more information on the oceanarium’s programmes, please visit the official Singapore Oceanarium website at www.singaporeoceanarium.com.
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Nanucell Strengthens MLM Operations With PLDT Enterprise Managed DevOps And Connectivity
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| PLDT Enterprise, ePLDT, Multisys, and Nanucell Inc. join forces to celebrate their expanding partnership aimed at enhancing operational efficiency. Leading the contract signing are Nanucell Inc. President Dennies G. Cejares (fourth from left) and PLDT Enterprise First Vice President and Head of Enterprise Domestic Business and SME and Multisys Technologies Corporation President and CEO Vic Tria (fifth from left). (Image Source: Starmometer/PLDT Enterprise) |
Nanucell Inc., a fast-growing health and wellness distribution platform under Nanusci Inc., has partnered with PLDT Enterprise, alongside ePLDT and Multisys, to enhance its digital infrastructure. The collaboration supports Nanucell’s expanding nationwide network, enabling more reliable, scalable, and secure systems for its leaders, distributors, and operations. As a company committed to empowering Filipinos with premium yet affordable nutraceutical products and livelihood opportunities, Nanucell recognizes that sustainable growth requires robust digital capabilities. Through this partnership, the company strengthens its operational backbone with Managed DevOps services, Enterprise Broadband, and Smart Postpaid Plans, delivered through PLDT Enterprise and developed in collaboration with technology partner Multisys.
“Nanucell was built to grow meaningfully, not just quickly. As our network expands, we recognize that the future demands stronger, more reliable systems. This partnership provides the foundation for structured, scalable, and trustworthy growth,” said Nanucell Inc. Chief Operating Officer Connie Salazar-Mirasol. The engagement enables real-time tracking, accurate reporting, and dependable platform performance, reducing service disruptions and supporting the company’s multi-level marketing operations. It reinforces PLDT Enterprise’s position as a trusted digital partner for enterprises seeking stable, efficient, and modern IT operations. “Our mandate at PLDT Enterprise has always been to go beyond connectivity. By combining our expertise in enterprise solutions with Multisys’ software capabilities, we help Nanucell realize its vision of modern digital operations while delivering high-quality health and wellness products to the market,” said PLDT Enterprise First Vice President and Head of Enterprise Domestic Business and SME and Multisys Technologies Corporation President and CEO Vic Tria.
Nanucell’s long-standing use of fixed and wireless connectivity solutions remains the foundation of its digital operations, supporting business continuity and growth as the company expands nationwide. The enhanced Managed DevOps capabilities further ensure that its IT systems can scale efficiently, maintaining clarity, consistency, and operational reliability across all business units. Nanucell Inc. President Dennies G. Cejares added, “Through this collaboration with PLDT Enterprise, ePLDT, and Multisys, we are better positioned to maintain stable systems and deliver quality products to our customers as we continue our growth journey.” This partnership marks a significant milestone in Nanucell’s digital transformation, positioning PLDT Enterprise as an end-to-end partner that delivers connectivity, managed ICT services, and long-term operational stability.
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SM Strengthens Stakeholder Communication Through Online Platform
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| SM In Focus Host and Creator Rico Hizon (right) and SM Investments Corporation Executive Vice President and Group Diversity Officer and SM In Focus Executive Producer Elizabeth Anne “Lizanne” Uychaco (left) with the YouTube Silver Play Button for reaching an important 10,000 subscriber milestone (Image Source: The Manila Times/SM Investments Corporation) |
SM Investments Corporation, the parent company of the SM group, is scaling up its stakeholder engagement efforts through the online platform SM In Focus which has over 137,000 subscribers and generated over 2.5 million views since its launch in late 2024. The milestone reflects SM’s broader push to strengthen transparency and accessibility in communicating business performance, innovation, and value creation across its integrated ecosystem in retail, property, and banking.
The platform is part of SM’s evolving approach to stakeholder communication, leveraging online channels to provide more timely, structured, and relevant insights on its operations and impact. “SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, the platform's host and creator. Beyond external engagement, the initiative also supports internal alignment by enabling participation from across the organization. Contributors from various business units provide on-the-ground perspectives, reinforcing a more coordinated and enterprise-wide approach to communication. “By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said SM Investments Corporation Executive Vice President and Group Diversity Officer and SM In Focus Executive Producer Elizabeth Anne “Lizanne” Uychaco.
To date, the platform has produced over 440 videos and accumulated more than 14,000 watch hours, indicating sustained audience engagement. As SM continues to expand its operations, SM In Focus supports a more integrated and data-driven communication strategy, bridging internal insights with external engagement and enabling clearer articulation of the Group’s long-term value creation.
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McDonald's PH Extends Earth Hour Into Month-Long Lights-Off Campaign
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| (Image Source: Manila Standard/McDonald's Philippines) |
McDonald’s Philippines is extending its participation in Earth Hour into a month-long initiative, switching off non-essential lights across its stores for four additional Saturdays in April. Last March 28, 2026, more than 850 stores nationwide turned off pylon lights, canopy lights, and lighting in unused areas for one hour (8:30-9:30 pm), joining millions of Filipinos in the annual energy conservation effort led by the World Wide Fund for Nature.
The company kicked off the extensive lights-off activity last April 4 and will continue on April 11, 18, and 25, encouraging customers and communities to adopt small, everyday actions that support energy conservation. “At McDonald’s, we are taking concrete steps to support responsible energy use across our operations. By extending Earth Hour across more days, we move beyond a one-hour gesture and into sustained action,” said McDonald's Philippines Vice President for Marketing Margot Torres. The initiative forms part of the company’s Green & Good program which promotes environment-friendly practices across its stores. Selected locations under the program are equipped with solar rooftops, rainwater harvesting systems, and solar lamp posts to help reduce electricity and water consumption. These stores also support active mobility through bike-friendly facilities such as Bike and Dine areas and repair stations.
The company said it is also working to cut plastic waste and reduce reliance on single-use materials through more sustainable packaging and disposal practices. McDonald’s Philippines said the expanded campaign reflects its continued focus on responsible energy use and more sustainable operations.
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Celebrities, Corporate Personalities In Action For Charity At 11th Sylpauljoyce Cup Golf On May 16, 2026
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| (Image Source: Manila Standard/Sylpauljoyce Group Of Companies) |
Celebrity golfers and corporate enthusiasts are set to gather for a cause as the 11th edition of the Sylpauljoyce Cup Golf tournament tees off on May 16, 2026 at the Fernando Air Base Golf Club in Lipa City, Batangas. Co-presented by the Sylpauljoyce Foundation; Sylpauljoyce Furniture, Lights & Décor; and Solano Hotel, Residences, and Resort, the annual fund-raising event is expected to draw a full field of participants, highlighted by golf-playing celebrities competing under the System 36 format.
Tournament organizers said play will be conducted in both morning and afternoon sessions with a ceremonial tee-off scheduled at 12:00 noon. Registration begins at 5:00 am, followed by shotgun starts at 6:30 am. and 12:30 pm. Proceeds from this year’s tournament will benefit the Ronnie Liang Project Ngiti Foundation Inc. according to lead organizer Charles Solano. “We are now in the 11th year of this annual golf festival that features golf-playing celebrities and friends from various walks of life. This year, we will be honoring the Ronnie Liang Project Ngiti Foundation Inc. as our main beneficiary,” said Solano.
Due to the growing number of participants over the years, organizers said the golf course will be reserved exclusively for the tournament. The awards ceremony will be held at the Solano Hotel located within the Sylpauljoyce Building in Barangay Sabang, Lipa City. Tournament fees are set at ₱4,500 for members and ₱5,500 for non-members. The package includes green fees, insurance, shared cart, caddy services, meals, raffle entries, and giveaways. Mulligans are available at ₱500 per player.
