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| (Image Source: Facebook/DOST Batangas) |
Traffic congestion in Lipa City may soon see a smarter and data-driven solution after the DOST (Department of Science and Technology) CALABARZON approved the implementation of the “AI-Powered Traffic Analytics and Decision Support System For Sustainable Mobility And Traffic Decongestion In The City Of Lipa” which the agency formally conveyed to the city government last May 19, 2026. The project forms part of the collaboration between DOST-CALABARZON and the City Government of Lipa under the Smart and Sustainable Communities Program, making Lipa the first local government unit in Batangas province to implement the initiative.
DOST-CALABARZON officials led by Engr. Francisco R. Barquilla III and Ms. Felina C. Malabanan met with Lipa City Mayor Eric B. Africa to personally deliver the news regarding the project approval. The signing of the Memorandum of Agreement will serve as the next step toward implementation. Through the project, the City Government of Lipa secured counterpart funding support under the DOST Grants-in-Aid Program for the deployment of SEERMO, an AI-assisted urban mobility analytics platform that processes existing CCTV data, administrative records, and targeted field validation activities to generate accurate and objective traffic analytics. The city currently relies on manual observation, fixed traffic signal timing, road widening, and alternate routes to address congestion. However, the absence of integrated and objectively analyzed traffic data limits the local government’s ability to identify congestion patterns and develop long-term mobility solutions. SEERMO will allow the city to analyze traffic flow, vehicle volume, congestion points, and mobility behavior using AI-assisted methods and transport planning practices. The platform aims to help reduce average peak-hour travel time along major roads by 15 to 20 percent while improving traffic management and public safety interventions.
The project also seeks to strengthen institutional planning capacity within the local government by promoting transparent, science-based, and data-driven decision-making. Through integrated analytics, the city can formulate policies and mobility interventions supported by measurable and defensible data. Beyond traffic decongestion, the initiative supports economic productivity, investment competitiveness, reduced fuel consumption, and lower carbon emissions, reinforcing Lipa City’s direction toward smarter and more sustainable urban development.
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SM Malls Launched “Tote-Tally Yours!” Personalized Tote Bag Experience
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| (Image Source: Facebook/Lipa Status/Aeron Carpio) |
Fashion, creativity, and self-expression took center stage as SM Malls officially launched its newest lifestyle campaign, “Tote-Tally Yours!”, at SM City Bacoor last May 23, 2026, introducing a collection of personalized and limited-edition tote bags designed to give shoppers a stylish way to showcase their individuality. The grand launch gathered SM Malls executives, marketing and public relations officers, invited media personalities, social media vloggers, and influencers who were among the first to experience the exciting customization activity that is expected to become one of the season’s must-try mall attractions.
Adding star power to the celebration was rising P-Pop sensation DNA, composed of the talented Mitra sisters, who energized the crowd with a special performance. The group is also known for performing the official theme song of SM Malls’ “Gala To The Max” campaign, making their appearance a fitting highlight of the event. Designed for shoppers who love expressing their personal style, the “Tote-Tally Yours!” collection features trendy and versatile tote bags that can be customized with an assortment of fun and colorful patches. The concept encourages guests to transform an everyday accessory into a unique fashion statement that reflects their personality, interests, and creativity. With its youthful and playful appeal, the campaign invites shoppers to turn every mall visit into a memorable style experience. Whether heading out for a shopping spree, a coffee date, or a casual day out with friends, these limited-edition totes add a touch of individuality to every look. “Tote-Tally Yours!” is all about embracing self-expression and creating something uniquely your own. Shoppers can choose their favorite tote design, personalize it with adorable patches, and create a one-of-a-kind accessory that perfectly matches their vibe.
The personalized tote bag experience is now available in participating SM malls across Southern Luzon, including SM City Lipa, SM City Sto. Tomas, SM Center Lemery, and SM City Batangas, along with other participating SM malls in Southern Luzon. The promotion runs until July 23, 2026, giving shoppers ample time to create their own personalized tote bag while supplies last. With fashion, creativity, and a fun mall experience rolled into one, “Tote-Tally Yours!” is set to become the latest must-have trend for shoppers looking to make every outing a little more stylish and uniquely theirs. Interested shoppers are encouraged to visit participating SM malls and grab their limited-edition tote bags before they are gone.
(With words by Arven Bravo, Lipa Status)
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Rotary Club Of Manila Bay And SHORE Led Successful Coastal Clean-Up And Community Pantry In Mabini, Batangas
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| (Image Source: Manila Standard/Rotary Club Of Manila Bay) |
Demonstrating a strong commitment to environmental protection and community service, the Rotary Club of Manila Bay and SHORE successfully conducted a Coastal Clean-Up and Community Pantry at Anilao Port, Mabini, Batangas on May 9, 2026 in cooperation with the Local Government Unit of Mabini Batangas, Mabini Tourism Office, Integrated Coastal Management (ICM), and Marine Education & Preservation (MEP).
The meaningful initiative gathered approximately 250 volunteers and participants composed of Rotarians, environmental advocates, local residents, tourism stakeholders, divers, and youth volunteers united under the campaign theme “Save Our Seas, Save Our Society”. The coastal clean-up operation resulted in the collection of approximately 3 tons of trash and marine debris, helping restore and protect the coastal waters and shoreline of Anilao, one of the country’s premier marine tourism destinations. Alongside the environmental activity, organizers also conducted a Community Pantry to support local residents and beneficiaries in the community. The pantry distributed 1,000 kilos of rice, canned goods, instant spaghetti, instant noodles, biscuits, and 2 tons of fresh vegetables sourced from Benguet farmers.
The organizers emphasized that the initiative was not only about protecting marine ecosystems, but also about strengthening community solidarity, food security, and sustainable environmental stewardship. Representatives from the Rotary Club of Manila Bay and SHORE expressed gratitude to all volunteers, partner organizations, donors, and the LGU of Mabini, Batangas for their invaluable support and cooperation in making the event successful. The event highlighted the importance of collective action in preserving the environment while uplifting communities through humanitarian service and sustainable partnerships.
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Batangas City Rules Cebuana Lhuillier-Backed U-18 ASAPHIL Men’s Softball National Championship, Emerging As Grand Champion
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| (Image Source: Manila Standard/Cebuana Lhuillier) |
The country’s rising softball talents took center stage as the Cebuana Lhuillier-backed U-18 ASAPHIL (Amateur Softball Association of the Philippines) Men’s Softball National Championship wrapped up with a series of competitive matchups, standout individual performances, and strong community support from across the region. Teams from Batangas Province, Bulacan, and neighboring municipalities battled through the Placement Round and Super Round divisions, highlighting the growing depth of youth softball development in the Philippines.
In the Placement Round, Agoncillo emerged victorious after defeating Team Nasugbu in the championship game to secure the top spot, while Lemery claimed third place after overcoming Cuenca. Meanwhile, the tournament’s Super Round or “Grand Champion” division featured the event’s strongest contenders with Batangas City overpowering Calaca in the Grand Final to capture the coveted Grand Champion title. Pandi, Bulacan also delivered a strong showing after defeating Batang Gentri in the battle for third place.
“This year’s championship showed exactly why grassroots development remains vital to the future of Philippine softball. The level of discipline, competitiveness, and teamwork displayed by these young athletes proves that the country has a very promising pipeline of talent. Beyond the wins and awards, tournaments like this help shape character, build confidence, and strengthen communities through sports,” said Cebuana Lhuillier President and CEO and ASAPHIL President Jean Henri Lhuillier. Several players also earned recognition for their outstanding individual performances throughout the tournament. John Carlo Magcarang stood out as both Best Hitter and Most Stolen Base awardee while Rich Eyronne Pagkaliwagan earned the Most RBI citation. Niño Omar Driz was named Best Pitcher for his consistent dominance on the mound. Rick Lenard De Guzman delivered one of the tournament’s most impressive campaigns, taking home Best Slugger, Most Home Run, and Most Valuable Player honors after a string of explosive offensive performances.
The championship further highlighted the strength of Batangas’ local softball programs with Batangas-based teams securing top finishes across both divisions. Strong spectator turnout and growing regional interest throughout the competition also reflected the sport’s expanding reach and popularity among younger athletes and local communities. With another successful edition of the national championship concluded, ASAPHIL continues to reinforce its commitment to developing the next generation of Filipino softball players. This effort gains added significance as they also prepare to host the upcoming U-18 Men’s Asia Cup, positioning the country as a key hub for softball development in the region.
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DLSL Partners With Rotary Club Of Lipa For Global Impact
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| (Image Source: Manila Standard/De La Salle Lipa) |
On April 27, 2026, De La Salle Lipa formalized a Memorandum of Agreement with the Rotary Club of Lipa South (RCLS) through a signing ceremony held at the NEXUS Co-Working Space. Demonstrating its continued commitment to delivering relevant and future-ready education, De La Salle Lipa further strengthens its pursuit of academic excellence through meaningful collaborations with industry and community leaders. The partnership was spearheaded by the College of Business, Economics, Accountancy, and Management (CBEAM) through the initiative of the General Management and Entrepreneurship (GME) Department, headed by Program Chair Dr. Marcielo Delica, with GME Faculty member Ma. Theresa Magsino.
Representing the institution during the collaboration were Dr. Sheila Maloles, Vice Chancellor for Research, Innovation, and Internationalization Dr. Sheila Maloles and CBEAM Dean Dr. Jasmin De Silva, underscoring the school’s dedication to developing competent, innovative, and values-driven business professionals. Present on behalf of the Rotary Club of Lipa South were Club President Engr. Joseph Vincent B. Lim, Incoming Club President Emmanuelle Catapang, and Former Club President and Vocational Chairperson Eva Beltran. The partnership establishes a collaborative platform that connects academic learning with real-world application. By working closely with RCLS members, the institution enhances its experiential learning initiatives, enabling students to engage with industry practitioners and gain insights that extend beyond the classroom. This alignment ensures that programs remain responsive to current professional standards and evolving industry demands. Moreover, the agreement strengthens the school’s capacity to deliver outcomes-based education by integrating service-learning and community engagement into its academic programs. Regular linkage activities and industry consultations contribute to curriculum improvement, while participation in career fairs and networking opportunities helps create employment and professional growth pathways.
For the institution, this collaboration reinforces its standing as a trusted partner in developing industry-ready graduates equipped with both technical expertise and a strong sense of social responsibility. It also drives continuous academic program enhancement through sustained engagement with industry practitioners and community stakeholders, both locally and globally. For students, the partnership opens opportunities for mentorship, practical exposure, and meaningful professional connections. For prospective learners, it affirms that choosing De La Salle Lipa means gaining access to a supportive network that values both career readiness and purposeful engagement.
(With words by Cristina Alfarita Larombi, De La Salle Lipa)
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SM Prime And Ticketmaster Launch SM Ticketmaster, Marking Ticketmaster’s Entry Into The Philippines
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| (Image Source: Live Nation) |
SM Prime Holdings Inc. and Ticketmaster, the world’s largest ticket marketplace and the global market leader in live event ticketing products and services, have recently announced the launch of SM Ticketmaster, a new ticketing service that marks Ticketmaster’s entry into the Philippines. SM Ticketmaster will provide ticketing services currently offered through SM Tickets, supporting fans, promoters, organizers and venues across the country’s growing live entertainment market. The launch comes as demand for live experiences in the Philippines continues to rise, from club shows and major concerts to sports and other live events.
The new service combines Ticketmaster’s global ticketing technology, product innovation and fraud prevention expertise with SM Prime’s local operating experience and deep knowledge of the Philippine market. “Our goal is to make the ticket-buying experience more reliable, secure and convenient for customers. Through this partnership, we are combining Ticketmaster’s global ticketing technology with our local operating expertise to support the next phase of live entertainment in the Philippines,” said SM Prime President Jeffrey C. Lim. SM Ticketmaster will partner with third-party venues, promoters and other ticketed experiences across concerts, sports and live events. It will also support SM Prime’s owned venues including SM Mall of Asia Arena, SMDC Festival Grounds and the soon-to-launch SM Seaside Cebu Arena.
“Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion. SM Ticketmaster will give fans a simpler way to buy tickets and organizers stronger tools to manage their events,” said Ticketmaster APAC (Asia Pacific) Regional Vice President Jim Kotsonis. Led by Mike Mangubat, SM Ticketmaster will provide end-to-end ticketing services for promoters, organizers and venues, including event operations, marketing and comprehensive customer service.
