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| NutriAsia General Manager Ampy Rio and CJ Foods Philippines CEO Joanne Park (Image Source: Manila Standard/NutriAsia) |
In a milestone development for the local food e-commerce landscape, NutriAsia — manufacturer of the Philippines’ best and most beloved condiments sauces and beverages — and South Korea's number one food company CJ Foods — a division of CJ CheilJedang — have officially signed a strategic e-commerce distributorship agreement marking a first-of-its-kind digital partnership in the country.
Grounded on a shared commitment to delivering high-quality products through innovative digital shopping experiences, the alliance makes premium Korean flavors readily accessible to Pinoy consumers. The curated selection will be available for online shopping exclusively via NutriAsia E-Commerce (the Philippines’ number 1 non-milk kitchen essentials official brand store) across major platforms, including Lazada, Shopee, and TikTok Shop. The partnership celebrates the vibrant intersection of Filipino and South Korean culinary cultures while elevating consumers’ online grocery experience. Through this collaboration, Pinoy consumers gain e-commerce access to CJ Foods’ flagship brand bibigo — a global powerhouse and household name leading international categories in mandu (dumplings), frozen foods, seaweed snacks, and traditional sauces. Under the distributorship agreement, NutriAsia will officially sell and represent the CJ Foods portfolio in the digital marketplace. By leveraging NutriAsia’s established digital footprint and commercial leadership, CJ Foods is positioned to rapidly accelerate the growth and accessibility of its authentic Korean product line in the Philippines. Demonstrating the massive local demand for premium Korean cuisine, the partnership has already achieved exceptional commercial success. In its very first month of pilot operations, the venture generated over Php1M (1 million pesos) in sales, signaling an incredibly strong appetite among Filipino online shoppers for authentic bibigo products. “The Philippines represents one of our most dynamic and digitally savvy markets in the region. Partnering with an industry leader like NutriAsia allows us to connect deeply with Filipino consumers who appreciate high-quality culinary experiences. This milestone is a crucial step in our mission to share the joy of authentic Korean flavors globally, backed by a world-class digital ecosystem,” said CJ Foods Philippines CEO Joanne Park.
“This historic collaboration is a testament to how digital agility and cultural synergy can reshape the local food ecommerce landscape. By combining CJ Foods’ globally loved portfolio with NutriAsia’s robust e-commerce capabilities, we aren’t just selling products — we are creating a seamless, modern gateway for Filipino families to experience authentic Korean culinary traditions at home,” said NutriAsia Digital Ventures Head Christian Domingo. Looking ahead, both companies view this initial triumph as the foundation of a long-term, synergistic relationship aimed at expanding the digital grocery ecosystem. NutriAsia General Manager Ampy Rio added, “Our phenomenal first-month performance proves that we are unlocking a massive, highly engaged market. Together, NutriAsia and CJ Foods will move forward on an exciting journey of synergy, expanding through this innovative channel and fostering our partnership through the universal love for Philippine and South Korean cuisine. The partnership we celebrate today is a sign of greater things to come. This is just the beginning of a fruitful collaboration onwards and upwards for NutriAsia and CJ Foods! Together, we will create more meaningful Masarap, Masaya moments.” CJ Food products are available for online purchase via the Nutriasia Offical Store on Shopee, Lazada and Tiktok.
