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| (Image Source: Starmometer/Puregold Price Club Inc.) |
Excitement for Puregold’s OPM Con Generations surged as a huge turnout of fans marked the opening day of its ticket sales at participating Puregold stores nationwide last June 12, 2026. These included branches in Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, QC; Cubao, QC; Fairview Terraces, QC; Tayuman, Manila; Parañaque; Kalentong, Manila; Cainta, Rizal; and San Pedro, Laguna. Slated to be held on July 11, 2026 at the Smart Araneta Coliseum, OPM Con Generations is shaping up to be a much-anticipated annual music event. Now on its third year, OPM Con will feature SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, Sunkissed Lola, G22, KAIA, and Xonara, bringing together a diverse mix of artists and genres that continue to define the Philippines’ music scene.
Fans camped out through the night and queued up early at these branches to secure and redeem their tickets, purchasing groceries with a value equivalent to their desired seating section. Tickets were received at no additional cost, making OPM Con 2026 an absolute treat to go with loyal shoppers’ everyday essentials. Among the first to secure a ticket was Beverly Jane, an A’TIN who camped out at Puregold QI Central with fellow fans the night before ticket selling’s opening day. She shared, “Super excited na for the concert kasi pinila talaga namin ito. Nandito na kami since 7 last night.” Despite the long wait, she noted that attendees were well taken care of, with food, drinks, and a well-ventilated waiting area for those in line. Expressing her appreciation for Puregold’s continued support of Filipino music, Beverly said, “Thank you so much sa Puregold dahil malaking platform ito para sa OPM at sobrang supportive nito hindi lang sa SB19 kundi sa buong P-Pop community.” The opening day of ticket sales showcased the spirit and broad appeal of Puregold’s OPM Con Generations. Fans from different generations were drawn by a lineup that resonates with a wide range of musical tastes and backgrounds. Over the years, OPM Con served as a platform that brings together artists, audiences, and fandoms in a celebration of Filipino talent and the communities built around it. At age 62, Suzette Santiago proudly counts herself among SB19’s fans. An avid supporter of the group since 2024, she shared how fangirling over the P-pop group and attending events like OPM Con Generations continue to make her feel young, stating, “Whenever I listen to their music, may message talaga, and that’s what draws me to them. It’s so nice that Puregold is doing this because it’s really encouraging to see our OPM music and industry continue to rise. Hopefully tuloy-tuloy lang because I really enjoy going to these events.” Meanwhile, Arnel Lamber, who also came the night before to secure his place in the queue, said he was thankful for initiatives that give fans the opportunity to see their favorite artists live. On top of his regular grocery purchases, he was able to secure a ticket to OPM Con Generations and now looks forward to attending the concert. He shared, “Thankful ako sa Puregold kasi nakaka-experience kami ng ganito. Kahit puyat, okay lang kasi masaya naman.”
Puregold likewise expressed its appreciation for the enthusiastic turnout on opening day. “The response we’ve seen so far has been overwhelming. It’s remarkable to see so many customers excited not only about the concert, but also about being part of the experience through Puregold,” said Puregold Price Club Inc. Senior Marketing Manager Ivy Hayagan-Piedad. Two days later, Puregold announced that its third annual OPM Con Generations is officially sold out – a first in the concert's history. “Selling out our third OPM Con in two days is another huge milestone for Puregold. Our artists are not just performers; they provide the soundtrack to everyday moments, milestones, and memories. Puregold OPM Con 2026 brings those shared experiences together in one space, creating a celebration that belongs to both the artists and the fans,” said Hayagan-Piedad. With multitudes of fans snapping up coveted seats, anticipation is now off the charts as Puregold is poised to deliver what promises to be an unforgettable night of Filipino music and live entertainment.
