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| (Image Source: SM Supermalls) |
Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities. Yet while many have built remarkable products and businesses, one challenge remains constant — finding opportunities to be discovered.
Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. The Women Strong Network Hybrid Trade Fairs brings together inspiring women entrepreneurs at SM Megamall on August 10-12 and at SM City Cebu on August 14-16 with succeeding activations at SM City Lucena and SM City Zamboanga. More than a marketplace, the Women Strong Network Hybrid Trade Fairs serve as a platform where women entrepreneurs can introduce their brands to new customers, exchange ideas with fellow business owners, build meaningful connections, and gain valuable opportunities to grow their enterprises. The initial lineup for the SM Megamall leg alone features entrepreneurs from Luzon, Visayas, and Mindanao, showcasing the richness of Filipino craftsmanship and regional creativity. Beyond shopping, each three-day trade fair offers a dynamic lineup of activities designed to empower entrepreneurs through learning and collaboration. Business talks, keynote sessions from government and industry leaders, exhibitor sales pitches, networking opportunities, fashion showcases, and recognition programs provide participants with valuable insights while celebrating the achievements of women-led businesses.
“Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing,” said SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin. “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow,” said WomenBizPH Board Secretary Mylene Abiva. The WomenBizPH partnership reflects SM Supermalls’ continuing commitment to empowering micro, small, and medium enterprises (MSMEs) by creating accessible platforms where entrepreneurs can showcase their products, strengthen customer relationships, and expand their market reach through the country’s most loved mall network. For shoppers, the experience goes beyond discovering unique local products. Every booth represents a personal journey — one built on courage, perseverance, and purpose. Behind every handcrafted item, locally made delicacy, or innovative creation is a woman who chose to pursue her dream despite the challenges of building a business.
Every purchase, every conversation, and every discovery becomes an opportunity to support women entrepreneurs who are creating livelihoods, preserving local craftsmanship, and contributing to stronger communities across the country. Whether you’re looking for thoughtful gifts, proudly Filipino products, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs offer a chance to discover businesses with stories worth sharing — and the remarkable women behind them. Visit the Women Strong Network Hybrid Trade Fairs at participating SM malls throughout the month of August and beyond, discover inspiring women-led Filipino brands, and support the entrepreneurs shaping the future of local enterprise through SM for MSMEs.
