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| (Image Source: Starmometer/Smart Communications Inc.) |
For today’s Filipino consumers, staying connected has become as essential as everyday shopping. Whether keeping in touch with loved ones, managing online transactions, accessing digital services, or sharing life’s important moments, connectivity has become an integral part of daily life. Recognizing this evolving need, Smart Communications Inc. (Smart) and Robinsons Supermarket continue to strengthen a long-standing partnership focused on making mobile connectivity more accessible and convenient for customers across the country.
Since 2012, Smart and Robinsons Supermarket have worked together to bring Smart Prepaid and TNT products closer to consumers through Robinsons Supermarket’s extensive retail network including Robinsons Supermarket, Easymart, Shopwise, and The Marketplace. Over the years, the collaboration has evolved beyond product availability to include customer-focused promotions, in-store initiatives, and e-commerce activations that provide more convenient ways for customers to access connectivity products and services. The enduring partnership reflects a shared commitment to delivering greater value and relevance to Filipino consumers, helping them stay connected wherever life takes them while adapting to increasingly digital lifestyles. “The strength of our partnership with Robinsons Supermarket comes from a shared understanding of today’s connected consumer. For more than a decade, we’ve worked together to make connectivity a seamless part of everyday life, whether customers are shopping in-store, engaging online, or participating in community events. By combining Robinsons Supermarket’s strong retail presence with Smart’s reliable 5G network, we’re able to deliver a relevant and meaningful 5G experience that supports how Filipinos live, work, and play,” said Smart Assistant Vice President and Head of Modern Trade Christian So. Smart and Robinsons Supermarket have also expanded their collaboration through experiences that engage customers beyond the retail environment. Most recently, Smart supported the Robinsons Supermarket 18th Fit & Wellness Buddy Run 2026 in Cebu following the successful Manila leg of the event. The initiative brought together families, fitness enthusiasts, and wellness advocates, reflecting the brands’ shared commitment to promoting active lifestyles and fostering stronger community connections. At both the Manila and Cebu runs, participants experienced the Smart New Power All through engaging activities, giveaways, a photobooth, and charging stations. Powered by Smart 5G, runners, organizers, and spectators enjoyed a reliable 5G experience, allowing them to stay connected and share memorable moments throughout the event.
“Strong partnerships are built on a shared commitment to customer relevance. For over a decade, Smart has been a trusted partner in helping us enhance customer experience across our retail ecosystem. As consumers embrace more digital lifestyles, collaborations like this allow us to combine the strengths of retail and connectivity to better serve our customers wherever they choose to engage with us,” said Robinsons Supermarket Group General Manager Kerwin Legarde. The partnership continues to create value for customers by combining the convenience of one of the country’s leading supermarket chains with the reliability of Smart’s connectivity services. Through both physical and digital channels, Smart and Robinsons Supermarket remain focused on delivering a seamless and rewarding customer experience.
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Jackery And BLADE Auto Center Join Forces To Empower Filipino Homes And Road Trips
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| (Image Source: Manila Standard/Jackery Philippines) |
Whether braving El Niño, preparing for sudden rains, or gearing up for power outages, having dependable energy is an absolute necessity for productivity and peace of mind, both on the road and at home. Jackery, the global pioneer in solar generators, has officially partnered with BLADE Auto Center, the Philippines’ largest car accessories and automotive care chain. Combining Jackery’s portable power stations and solar panels with BLADE’s expansive retail network ensures that reliable backup power is always within reach for everyday motorists and homeowners.
BLADE Auto Center Business Development Officer Miles Lancelot Sy shared, “At BLADE, we are dedicated to offering only the highest quality products to gear up our customers, so carrying a globally renowned brand like Jackery is a perfect match for us. With Jackery at our stores, we can provide our customers with top-tier and dependable portable power stations that they can use for their outdoor adventures and at their homes.” For Jackery, the partnership is another big leap forward in its mission to make renewable energy, like solar, accessible in the country. Cognetics Inc. Head of Marketing and Emerging Businesses Igue Bonifacio shared, “We want to enhance our accessibility, so we are constantly pushing for more stores and touchpoints to bring the Jackery brand. Our team up with BLADE ensures that more Filipino motorists and homeowners alike will have access to achieve true energy independence through our portable power stations.” With over 50 locations nationwide, BLADE stores will carry a comprehensive lineup of Jackery’s Explorer series for every lifestyle and power requirement. Customers can also take advantage of 0% interest installment plans for up to 12 months using their BDO and BPI Credit Cards to purchase the power station that fits their needs.
• For life on the go: The ultra-portable Explorer 300D is the perfect everyday carry, ensuring laptops and mobile devices stay charged without the bulk.
• The versatile sweet spot: The Explorer 300 Plus and Explorer 500 V2 also offers the perfect balance of size and capability, serving as the ideal companions for mobile workspaces or weekend trips.
• Heavy-duty resilience: For home backup during bad weather or for running heavy equipment off the grid, the Explorer 1000 V2 and Explorer 2000 V2 provide extended power and performance.
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Jollibee Gives ‘Red Flags’ A Spicy Twist With Chickenjoy
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| (Image Source: Jollibee) |
Red flags are usually a warning sign in dating, but Jollibee is giving Filipinos a different reason to embrace them: spicy fried chicken and witty one-liners that are made to be shared online. With #TheOnlyRedFlagIWant, Jollibee turned the viral trend into a fun, feel-good experience both online and in-store, bringing its Spicy Chickenjoy to life through cute, funny, and relatable flaglets.
The campaign sparked buzz on X (formerly Twitter) with “JOLLY RED FLAG” trending and inspiring netizens to join the fun and discover the witty flags for themselves. “We’ve seen how much our customers enjoy joining online trends and creating their own content, even when they’re dining in our stores. We wanted to bring that same fun to their Spicy Chickenjoy experience through these playful flaglets, giving them something to enjoy, take photos of, and share with their friends,” said Jollibee Philippines Vice President for Marketing Dorothy Ching. Inspired by the popular online habit of joking about relationship red flags, Jollibee’s “The Only Red Flag You Want” features special flaglets with witty messages that turn the familiar dating term into a fun dining experience. Among the lines featured on the flaglets are “Red flag na laging available for you” (“A red flag who’s always available for you”), “Red flag na pwede ipakilala sa friends mo” (“A red flag you can introduce to your friends”), and “Red flag worth saying ‘yes’ to”.
The flaglets give customers another way to enjoy their Spicy Chickenjoy, share a laugh with friends, and create their own content inspired by the trend. The special red flaglets are now available until November 15, 2026, or until supplies last, at 54 participating Jollibee stores nationwide. Customers can join the fun by getting a flaglet, choosing their favorite line, and sharing their photos and videos online using #TheOnlyRedFlagIWant.
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TPB Supports The Philippines By Foot Campaign, Spotlighting Clark’s Diverse Wellness Tourism Experiences
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| (Image Source: Manila Standard/Tourism Promotions Board Philippines) |
The Tourism Promotions Board (TPB) Philippines supported The Philippines By Foot campaign in Clark on October 10, 2026, reinforcing its commitment to promoting meaningful and immersive travel experiences across the country. Through curated walking routes and local encounters, the campaign highlighted Clark’s distinctive blend of heritage, leisure, and lifestyle attractions, inviting travelers to discover more of what the destination has to offer beyond the familiar.
Launched in Intramuros, Manila in June 2026, the campaign is a collaboration among the TPB, Primer Group of Companies, and Birkenstock, advocating a more mindful, meaningful, and sustainable approach to travel. Building on its inaugural heritage walk in Manila, the initiative highlights destinations through immersive experiences that connect travelers with local culture, communities, and tourism offerings. “Sometimes, discovering more does not mean travelling farther. Sometimes, it simply means slowing down, taking a few steps, and seeing a destination differently. At a time when so much of our lives happens through screens, this campaign grounds us back to strolling streets. In doing so, we discover moments that might otherwise pass us by and find experiences that will make us keep coming back,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. In partnership with the Clark Development Corporation (CDC), the Clark leg gathered locals, the international community in Clark and Metro Manila, media representatives, and key opinion leaders for a guided exploration of the destination, highlighting the experiences that make Clark an attractive and accessible destination for regional travelers. With its strong air connectivity and diverse tourism offerings, Clark continues to attract travelers from key source markets such as South Korea, Taiwan, Hong Kong Special Administrative Region (SAR), and Japan. From outdoor recreation and wellness activities to golf, gastronomy, and lifestyle experiences, the destination offers visitors multiple ways to explore at their own pace and discover more beyond the usual itineraries.
The same qualities that make Clark an attractive leisure destination also strengthen its position as one of the country’s leading meetings, incentives, conferences, and exhibitions (MICE) hubs. Coupled with its international connectivity, hotels, and event-ready venues, these offerings give visitors opportunities to explore, unwind, and discover more of the destination before, during, and after an event. In November, the destination is set to welcome around 6,000 delegates for the JCI World Congress, underscoring its capability to host major international gatherings while offering diverse experiences beyond the meeting floor. Nograles expressed, “Through partnerships with the CDC, the private sector, and our tourism stakeholders, we can create experiences that give travelers more reasons to visit Clark, explore more of the destination, and discover more to love in the Philippines.”
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Viy And Cong Help MARSTEK Philippines Connect Smart Energy With Everyday Filipino Life
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| (Image Source: Starmometer/MARSTEK Philippines) |
Making intelligent energy solutions more relatable to Filipino households is at the heart of MARSTEK Philippines’ growing partnership with content creators and entrepreneurs Viy Cortez-Velasquez and Lincoln “Cong TV” Velasquez. As the company expands its presence in the Philippine market, the couple brings a familiar, everyday perspective to conversations about energy storage, household preparedness, and smarter electricity management.
Known for their engaging digital content and strong connection with Filipino audiences, Viy and Cong bring a distinct approach to MARSTEK Philippines’ brand-building efforts. Their partnership aims to bridge the gap between advanced energy technology and the practical concerns of everyday consumers, helping more Filipinos understand how intelligent energy solutions can fit into their homes and lifestyles. For many Filipino households, energy storage technology can seem complicated or accessible only to those with significant budgets. MARSTEK Philippines aims to change that perception by introducing solutions designed for different residential energy needs, from backup power to integrated solar and battery systems. Through relatable storytelling and real-life applications, Viy and Cong can help make these technologies easier to understand. Their involvement provides opportunities to discuss practical household concerns, including electricity interruptions, rising power costs, and the importance of preparing for changing energy demands. Rather than presenting smart energy solely as a technical innovation, the partnership highlights its relevance to daily life, helping families explore ways to manage electricity consumption, prepare for unexpected disruptions, and make more informed energy decisions.
The partnership also complements the company’s expanding network of distributors and business partners nationwide. As awareness grows, relatable brand communication can help consumers better understand available energy solutions and encourage informed conversations about household energy requirements. For MARSTEK Philippines, the goal extends beyond introducing new technology. It is about helping families recognize the practical role that energy storage can play in their daily lives, particularly as electricity reliability, household expenses, and energy preparedness become increasingly important considerations.
For more information about MARSTEK Philippines, its products, and distributorship opportunities, visit www.marstek.ph.
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Join The ‘AlwaysPowered’ Effect On TikTok, Win vivo V80 Lite
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| (Image Source: vivo Philippines) |
Can your phone keep up with a full day of meetings, deadlines, and coffee breaks? vivo Philippines is bringing this familiar workday struggle to TikTok with its AlwaysPowered effect, giving participants a chance to win a brand-new vivo V80 Lite. The interactive effect puts users’ workday instincts to the test through six YES-or-NO questions, answered by tilting their heads left or right. As the clock progresses from 9:00 am to 6:00 pm, the on-screen battery level drops from 100% to 60%, capturing the familiar feeling of powering through a full day of work.
How to join Always Powered effect
Ready to take on the workday? Here’s how to join.
1. Open the effect. Visit the AlwaysPowered effect on TikTok.
2. Play along. Answer the six on-screen questions by tilting your head left or right to select YES or NO.
3. Post your entry. Upload your video on TikTok, mention @vivo_philippines, and include #vivoV80Lite and #vivoV80Lite10000mAh.
One lucky participant will win a brand-new vivo V80 Lite. Be sure to follow the official contest mechanics to qualify for the giveaway. Inspired by the everyday demands of a busy schedule, the challenge puts the spotlight on the vivo V80 Lite’s massive 10,000mAh BlueVolt Battery, designed to keep users connected through work, errands, entertainment, and everything in between. As TikTok users put their own spin on the AlwaysPowered effect, they can join the fun while discovering a smartphone built to keep up with their daily routines.
Ready to take on the challenge? Visit the AlwaysPowered effect on TikTok, create your entry, and follow vivo Philippines on Facebook, Instagram, TikTok, and X (formerly Twitter) or visit the official vivo website to stay updated.
Want to experience the power for yourself? Get the vivo V80 Lite at your nearest vivo physical store or shop through the vivo e-store and vivo Store app.
