 |
 |
The first commercially-released digital television service in the
Philippines recently earned another nod from an international award-giving body,
while two of the country's premier pro gaming teams are set to compete against
the finest in Southeast Asia within their own home turf. Meanwhile, Asian brands
continue to make impact in our local shores and eventually hammer some of our
own mobile brands. Let's find out more in this edition of On The Radar.
ABS-CBN TV Plus Wins Stevie
Anew
The premier digital terrestrial television service in the Philippines
recently made waves anew at the 2017 Asia Pacific Stevie Awards as ABS-CBN TV Plus
won a Bronze Stevie for Business-to-Business (B2B) Services.
The Asia-Pacific Stevie Awards honors and recognizes the best and the finest
among products and services in the said region. ABS-CBN TV Plus, which has more
than 3 million units sold so far, has been hailed for its continuing efforts to
bring a clearer and more enjoyable television viewing experience to Filipinos through
the service's exclusive channels and Kapamilya Box Office (KBO).
ABS-CBN TV Plus was previously hailed at the 2016 International
Business Awards where it won a Silver Stevie for Best New Product - Media and
Entertainment and Bronze for Best in Marketing Campaign. It was also honored at
last year's Asia Pacific Stevie Awards winning two Bronze Stevie Awards for the
said categories.
* *
* *
Execration, Mineski To
Represent PH Against ASEAN Pro Gamers
|
|
 |
| (Image Source: ASUS Republic of Gamers Philippines) |
Fresh from the Philippine launch of its Zenfone 4 line, ASUS recently
staged the Philippine Finals of the ROG Masters 2017 last August 20, 2017 at
the SM City North EDSA event center where pro gaming teams from different parts
of the country compete for a chance to represent the country in the Southeast
Asia Regional Finals.
In the end, Execration and Mineski were hailed as DOTA 2 and
Counter-Strike: Go champions respectively and these two are slated to compete
against the finest pro gaming teams in the region with a prize pool of
US$500,000 (Php25,000,000) at stake. By the way, the ASUS ROG Masters 2017 SEA
Regional Finals will be held in Manila if you haven't checked social media.
More details will be revealed in the coming weeks leading to the said event, so
stay trubed!!
* *
* *
OPPO, Vivo Make Top 5 in PH
Smartphone Market
 |
| OPPO F3 Plus |
The first half of 2017 was a bizaare period for the Philippine
smartphone market with local and international brands showcasing their new line
of mobile marvels with engaging specs and features that suit the demands of any
tech-centric consumer. Despite their efforts, it seems that smartphone sales
within the period is slightly dwindling but remain stable. However, the impact
of OPPO and Vivo in our local shores come as an interesting surprise.
 |
| Vivo V5 Plus |
Based on recent data released by IDC for the second quarter of 2017,
the two Chinese brands have made their entry into the top five smartphone brands
in the Philippines in terms of market share pushing Huawei and ASUS off the
list. Despite their entry, Cherry Mobile and Samsung remain the top brands with
Cloudfone squeezing between the purveyors of the global selfie war. However, there
is something more for local and international brands to learn from the IDC
report.
