New Campaign Shows Paymaya's Undying Love for Millennials

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LIFESTYLE | April 29, 2017

Paymaya's brand ambassadors on the launch of "Millennials Beyond the Selfie" campaign. (Image Source: Unbox.ph)

Millennials are considered today as an emerging force in the global markets, including the Philippines, and it would only be a matter of time before their numbers and lifestyle will drive society to prosperity in terms of cultural and socio-economic development. But, sometimes many think of millennials as entitled, shallow and soft-centered and are underestimating their potential. And this is where PayMaya comes in and started a new campaign that aims to inspire and empower the young generation of Filipinos to pursue their own passions and fulfill their goals beyond the ordinary.

Dubbed as "Millennials Beyond the Selfie", the campaign aims to spark deeper conversations and help debunk stereotypes and myths surrounding the much-talked about generation. To make the campaign possible, PayMaya has introduced its newest breed of brand ambassadors that helped redefined the generation. These include Philippine volleyball phenom Alyssa Valdez, Philippine e-sports team TNC Pro, French social entrepreneur Louis Faure, Gael Hilotin, mural artist Jappy Agoncillo, Ava Te-Zabal and Wiji Lacsamana. The stories of these brand ambassadors were creatively portrayed at a one-day exhibit held at the Pineapple Lab art museum to celebrate the said campaign.

Since its inception, PayMaya has shown its undying love to Filipino millennials by providing a platform for them to shop and pay online without using a credit card. Beyond that, it also enable consumers, freelancers and young entrepreneurs to manage their own finances. In fact, many Filipinos are using the service in many countless ways as the best way to pay and get paid. For more information about PayMaya and its features, you may visit its official website at www.paymaya.com. You may also follow its official social media accounts via Facebook, Twitter and Instagram.