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| Its recent lineup of selfie-centric smartphones such as the F3 drives OPPO to its own impactful success in the Philippine smartphone market. Based on data from IDC for the second quarter of 2017, it is the number three smartphone brand in the country in terms of market share. |
The latest data released by International Data Corporation (IDC) for
the second quarter of 2017 regarding the smartphone market in the Philippines
was a surprising welcome for local tech enthusiasts. At the same time it
becomes clear that Filipino mobile brands need to improve their own game in the
market especially now that the Christmas season is underway.
You may have read some excerpts from the report on a previous edition of On The Radar which explains how our own are not faring well enough to make a
strong gain in the mobile market. But it is quite overwhelming how OPPO and
Vivo were able to become successful in our own turf in such a short span of
time. But what really took them to where they are is the so-called selfie war
that has delighted many tech-savvy Filipino consumers.
While local brands such as MyPhone and Torque stick to their own line
of budget-friendly and moderately-engaging smartphones, OPPO and Vivo are banking
on innovative features that incorporate on their own sleuth of selfie-centric
mobile marvels. Aside from the fact that more Filipino consumers are starting
to consider purchasing smartphones that can produce better selfies and high-quality
photos, it looks like the efforts and endeavors of local tech companies are found
to be weaker than the usual fare which can be improved for the benefit of the
consumer market.
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| The Desire line of smartphones is Cherry Mobile's first entry to incorporate a dual camera system for producing better and high-quality photos. Based on data from IDC, Cherry remains the number one local brand in the Philippines in terms of market share. (Image Source: Cherry Mobile/Pinoy Techno Guide) |
The
selfie war has literally put local brands on notice, but at least Cherry Mobile
remains keen in keeping its own commitment of bringing affordable and engaging
mobile devices to every Filipino consumer with Cloudfone as a sleeper hit in
the local market. Their outcome and outlook in the coming months will hopefully
become something that they should learn from once they need to improve their
game on the Philippine smartphone market.
