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| (Image Source: BusinessWorld) |
ABS-CBN Corporation, the premiere media and entertainment company in
the Philippines, is slated to bring more Filipino flavor to viewers across
Sub-Saharan Africa through its top-rating and highly-engaging shows as it
entered into a newly-forged agreement with Chinese-based digital TV operator StarTimes
allowing the former to air its programs across the said region.
The newly-forged partnership was officially sealed during the recently
concluded Marché International des Programmes de Communication (International Market of
Communications Programs), the biggest market for entertainment content, held in
Cannes, France. Maria Cecilia Imperial, OIC for integrated program acquisitions
and international distribution, and Catherine Lopez, finance head for broadcast
and integrated news and current affairs, have signed the said deal for ABS-CBN
with no less than StarTimes chairman Pang Xin Xing.
ABS-CBN is expected to reach a wider new audience throughout Sub-Saharan
Africa with the new partnership intact considering that Africa remains one of
the network's constant and strongest territories regardless of the highly
competitive global market as told by Imperial. For StarTimes chairman Pang,
Filipino stories are filled with youthful romance, pure love and dramatic plots
which also shows how people in Asia struggle with their lives and even how to
love.
Viewers in Sub-Saharan Africa can expect more new Filipino shows that
would cater their own viewing delight via the StarTimes platform including A Love
To Last and Wildflower. Among the ABS-CBN shows that were previously aired on
the said platform were On The Wings of Love and Dolce Amore.
ABS-CBN content is being made available across North and South America,
Europe, Australia, Middle East and various Asian countries through ABS-CBN
International Distribution, the leading source of Filipino programming in 50
countries that has sold more than 30,000 hours of content.
