The Philippines' ongoing campaign against HIV-AIDS is moving up the
ante with the introduction of a new mobile game that aims to inform the
Filipino youth about the virus and how it can be avoided.
Dr. Emmanuel S. Baja, principal investigator for HIV GET (Gaming,
Engaging and Testing) project of University of the Philippines Manila's
Institute of Clinical Epidemiology, has managed to develop a digital advocacy gaming
application that mostly focuses on the importance of HIV testing and counseling
for Filipinos. Named "Battle in the Blood" (#BitB), the unique puzzle and turn-based combat game
which can be downloaded for free on Google Play and iOS App Store is set to influence the
millennial generation to learn more about HIV-AIDS and its possible effects
through the power of mobile gaming.
