Citymall Opens Boracay's First Cinemas In Time For Christmas

ENTERTAINMENT, LIFESTYLE | December 22, 2017

CityMall Cinemas-Boracay
(Image Source: Jojo Malig/ABS-CBN News)
Residents and workers in the island of Boracay and within the province of Aklan were once getting used to travel for several hours just to watch the hottest blockbusters that come out on the big screen. Well, not anymore. 

Citymall Commercial Centers Inc. (CMCCI), the community mall development arm of DoubleDragon Properties Corporation, and ABS-CBN Corporation, the premiere media and entertainment company in the Philippines, formally launched the first-ever cinemas on the world-class island last December 15, 2017, and what better way to make these theaters available to the public than by screening Star Wars: The Last Jedi on a blustery weekend defying the coming of tropical storm Urduja brewing Visayas.

Boasting of a state-of-the-art projection and sound system, CityMall-Boracay cinemas feature two theaters with a total seating capacity of 220. These cinemas can also screen the latest blockbusters on their release date. After the second installment of the epic Star Wars sequel trilogy, CityMall-Boracay will then screen The Revenged Squad starring Vice Ganda, Daniel Padilla and Miss Universe 2015 Pia Wurtzbach and Ang Panday starring and directed by Coco Martin beginning on Christmas Day.

"The addition of cinemas is part of our thrust of bringing modern conveniences to Boracay," said DoubleDragon Properties president Ferdinand Sia. "Residents can now enjoy the latest box-office releases without the need to travel, adding more enjoyable leisure activities in the island."

The cinemas are part of what CityMall's two-storey community mall in Boracay offers aside from the flagship brands of Jollibee Foods Corporation and SM Investments as well as other national and local brands which makes CityMall-Boracay the island's top commercial destination that offers convenience and variety of choices for residents, workers and tourists alike.

CityMall-Boracay cinemas are the latest additions in what the community mall brand is rolling out across the country following the respective opening of theaters in CityMall-Anabu in Imus, Cavite; CityMall-Consolacion in Cebu; CityMall-Dumaguete; and CityMall-Mandalagan in Bacolod City which were all already operational. CityMall is expected to open cinemas in around 100 malls by 2020 with an overall total seating capacity of 12,000.

By the way, CityMall Cinemas are made possible through the partnership of CMCCI and ABS-CBN which was forged and sealed in December 2016. Through the deal, ABS-CBN will manage booking as well as food and beverage operations in the mini-theaters while CMCCI will handle the cinema infrastructure.

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