TECHNOLOGY | April 9, 2018
 |
| The Desire R8, one of Cherry Mobile's flagship smartphones of 2017 |
More than fifteen smartphones from local and international brands have
been shipped and sold across different parts of the Philippines throughout the year
2017, and it is interesting to learn that popular Filipino mobile brand Cherry
Mobile has the highest share in the local smartphone market within the said
year.
Yes, Cherry Mobile became the man of last year and this is based on figures
released by no less than the International Data Corporation's quarterly mobile
tracker for countries in the Asia-Pacific region. Contributing well to Cherry's
most recent achievement is the pricing and availability of its smartphones in
which they cost less than a hundred dollars each. But, there is more to it than
just pricing.
IDC's insights have stated that more Filipinos are starting to consider
purchasing mobile devices that are more powerful, more engaging in terms of
storage and capable features, and even have bigger display for better
productivity. The unwavering success of Cherry Mobile and the likes of MyPhone,
Starmobile and Cloudfone puts underrated brands to a tough situation in terms
of sales and marketing.
On the other hand, Samsung and ASUS have exerted efforts to showcase their
own brand of flagship smartphones being offered across the local market but
only their affordable offerings contribute to their share considering that more
Filipinos are becoming budget-conscious. Meanwhile, OPPO and Vivo are putting
their focus on marketing their selfie-centric marvels, celebrity endorsements
and partnerships with popular online gaming products for the sake of promoting.
