TECHNOLOGY | August 23, 2018
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| Huawei Nova 3i |
Huawei's new midrange marvel, the Nova 3i, has made its own impact in
the Philippine market and managed to have more than 20,000 units being sold
just 24 hours after its official launch. Before that, tech-centric data
analysis company GfK has listed the Chinese-based globally renouned mobile band
as the third top name in the local smartphone market beating fellow
Chinese-based brand OPPO in terms of market share. These intriguing
developments are literally strong testament to the brand's continuous presence
in our local shores and its culture of innovation has played a major role in
its resilient success.
More Filipino consumers are starting to become aware of such culture
from what is now the top smartphone brand in the world today considering that
the company has been keen in integrating new innovations on their devices such
as AI capabilities, uniquely stunning display, and a highly-engaging camera system
through its partnership with Leica. One such example aside from the Nova 3i is
the Huawei P20 Pro which is considered as the top smartphone of its kind. Part
of Huawei's success in the local market is also credited to the efforts of
telecommunication and financial service companies as well as innovative local
marketing campaigns that are truly believable to see and enjoy.
Aside from its culture of innovation, Huawei's success in the
Philippines and other global smartphone markets is possible without the perseverance
of its research and development (R&D) division. The company has invested
part of its annual income to the said division as part of its enduring efforts
to manufacture engaging tech-centric products and implement impactful
innovations that would surely benefit the market and the consumers within. With
that in mind, I guess Huawei's next move is to expand its presence in the
Philippine market considering that it fell short of its expected number of
stores. It is assuming to think that concept stores in shopping malls and commercial
developments would help the brand promote its own awareness to consumers, and
it may be possibly worth the effort.
