 |
| Demitrious "Mighty Mouse" Johnson, the new chief brand ambassador for ONE eSports (Image Source; MMAFighting.com) |
ONE Championship, the largest mixed martial arts organization in Asia,
made and delivered a blockbuster milestone during the press conference of the
recently concluded Heart of the Lion show in Singapore that is catered to be a
surprising delight for gaming enthusiasts and professional gaming fans around
the world, and that would be the impending staging of a massive eSports tournament
which will be named ONE eSports.
Yes, you got that right. ONE Championship is crossing over mixed
martial arts and entering the world of professional gaming with Japanese
advertising company Dentsu and gaming brand Razer expressing their support over
the new endeavor and a US$50 million venture to boot. Slated to begin within
2019, ONE eSports' series of professional gaming tournaments will complement
the organization's bevy of MMA events in different parts of Asia that was announced
a few months ago and feature some of the best pro gamers and teams from around
the world in various blockbuster eSports titles.
ONE Championship will be committed to bring its own brand of large-scale event production, live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise and marketing experience to ONE eSports through a bevy of live events, documentaries, weekly magazine shows, reality shows, highlights, video blogs and more content in over 130 countries as well as its online platforms. As an
added bonus, ONE has tapped its newest acquisition Demitrious "Mighty
Mouse" Johnson as the chief brand ambassador for ONE eSports. Without question, ONE
eSports is one exciting endeavor that even those who don't much about professional
gaming should look forward to.
* *
* *
 |
| ONE Championship's newest vice president Miesha "Cupcake" Tate (Image Source: Manila Bulletin/AP/Carlos Osorio) |
Following the highly phenomenal blockbuster signings of Eddie "The
Underground King" Alvarez and Demitrious "Mighty Mouse" Johnson
who are slated to compete in next year's ONE Grand Prix, ONE Championship has
officially tapped former UFC women's bantamweight champion Miesha "Cupcake"
Tate as its new vice president. It was announced by no less than ONE chairman
and CEO Chatri Sityodtong on social media last November 8, 2018.
