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| (Image Source: Facebook/Hello Lipa) |
The city of Lipa celebrated its 72nd year anniversary and headlining the
affair is the coronation night of Miss Lipa Tourism 2019 which took place at
The Outlets at Lipa grounds last June 17, 2019 which was three days before the
exact day of the anniversary. Seventeen young ladies coming from different
parts of the City for All Seasons have brightened up the night sky with their beauty,
talent and prestige in hopes of representing and promoting one of the most progressive
cities in Southern Luzon today.
After a series of festivities and deliberations, Bea Gamboa Ramirez of
Barangay Banay-Banay shined above all as she was crowned Miss Lipa Tourism 2019
while Rachel Dimaculangan and Joanne de Leon were hailed as first and second
runners-up respectively. With Miss Lipa Tourism 2019 regarded as a huge
success, the Lipa City Tourism Council under its current president Minnie
Atienza will continue to exert efforts in promoting the city as a lifestyle hub
and furthermore help in bringing it back to its former glory on the start of
the city's new era under its newly-elected mayor Eric Africa.
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| (Image Source: Ungeek/Lazada) |
Lazada, the premiere online shopping platform in Southeast Asia, has officially
launched its new campaign which is not just its first brand refresh in five
years, but signals a new era in e-commerce. Lazada's Go Where Your Heart Beats
campaign is supported by the brand's supportainment strategy to continuously improve
its shopping experience as well as seller empowerment to turn brands and
sellers to super online businesses.
Lazada's new campaign also entails a refreshed brand identity through
its own new logo that reflects a youthful, energetic and dynamic look and feel.
The logo is configured as a three-dimensional version of the letter
"L" to represent the online shopping brand while the box embedded within
the logo represents the heart of Lazada's business and can behave in different
ways. The campaign will consist of a series of films featuring three
individuals following their desires which can ignite new possibilities.
These films will be about an office worker who pursues his passion to
be a rock musician, a young lady inspired by Lazada's live streaming platform
and a woman who turns her love of cookies as a child into a successful career
as a patisierre or bread artisan. Running across Southeast Asia in six
countries including the Philippines, the campaign series will feature a single
60-second film, three 30-second vignettes and a bevy of key visuals.
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| (Image Source: Channel News Asia) |
Taiwanese-based gaming accessories brand Razer officially announced its
newly-forged partnership with VISA for the inclusion of a newly-embedded
payment solution for the Razer Pay e-wallet. Through the deal, Razer Pay users
can make payments wherever VISA is available in more than 54 million merchants
worldwide.
This would also mean that they can use their VISA debit or credit card
to pay for their purchases such as mobile top-ups, virtual credits and
entertainment purchases for music and video streaming services. Furthermore,
users can enjoy a reap of rewards and benefits when using their VISA debit card
for e-commerce and overseas transactions. The partnership between Razer Fintech
and VISA aims to empower the large unbanked and underserved population of 438
million in Southeast Asia as well as introduce interactive and straight forward
financial planning capabilities.
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| (Image Source: Gadget Pilipinas/Sony Interactive Entertainment) |
As a back-to-school treat, Sony Interactive Entertainment Singapore
officially announced its newest slate of games to become available as part of
the PlayStation Hits line namely God of War 3 Remastered, Horizon Zero Dawn
Complete Edition and NiOh for the Sony PlayStation 4 gaming console. The
PlayStation Hits line offers the best and finest games from the console's wide
library at an intriguing price point that won't break the bank. These games can
be availed at gaming shops nationwide, more particularly Game One PH branches
and the PlayStation Store by i.Tech at SM City North EDSA, for only Php1,099 each.
