SB19 Joins Sony Music Family, Drops New Single On Christmas

ENTERTAINMENT | January 4, 2020

SB19 Joins The Sony Music PH Family
SB19 with Sony Music Philippines general manager Roslyn Pineda (Image Source: Philstar.com/Sony Music Philippines)
After its successful first major concert which was sold out in record-breaking three minutes, rising Filipino all-male Kpop-esque boyband SB19 is all set to dominate the local and international music scene with the recent release of its newest single "Alab" on a special occasion where Filipinos were celebrating the holidays and feeling the Christmas vibes. 

If the previous singles are all about straight up fire, then "Alab" can be beyond that as a dance-pop banger built on sophisticated production, digital beats and pulsating grooves. Produced by Han Tae Soo, the upbeat track is basically about finding one's true love and doing whatever it takes to win that special someone. If you ask SB19 lead vocalist and rapper Sejun about the song, he would open up and state that fire is thought to be one's burning desire, emphasizing that there's no other way to confess your love than to tell the person directly and that one should not waste time to do it.

"Alab" is SB19's first official major single under Sony Music Philippines and the group has expressed its gratitude to the international music brand for making the partnership work. "With Sony Music Philippines, they're a well-known major label worldwide. We feel like we can do much more and expand to a wider audience," said Sejun. Sony Music, on the other hand, is thrilled to have the group on board. In fact, Sony Music Asia VP for Business Development and Sony Music Philippines General Manager Roslyn Pineda felt thoroughly impressed with the group after receiving a copy of SB19's dance practice video for "Go Up" from Sony Music Philippines A&R and Digital Director Maan Atienza.

In case you don't know about SB19, the group is composed of Sejun as the lead vocalist and rapper, Josh as lead rapper and dancer, Stell as vocalist and lead dancer, Ken as main dancer and vocalist and Justin as vocalist and with the visuals. The fast-rising boyband debuted in 2018 with "Tilaluha" and eventually rose to fame and gained traction with the release of the choreography-heavy "Go Up" in July 2019 which has already captured the hearts of Filipino netizens and music lovers. It topped the list of Google's Most Googled Male Personalities in the Philippines for 2019 beating the likes of first-time mayors Vico Sotto and Isko Moreno and more and recently landed on Billboard's Next Big Sound chart which tracks the fastest accelerating artists from around the world every past week according to Billboard.com.

SB19's "Alab" is now available on all music streaming and downloading platforms worldwide. Follow SB19 on Facebook, Twitter and Instagram for more updates on the group and its upcoming gigs.

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