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| (Image Source: Orange Magazine TV/ABS-CBN Corporation) |
As of September 23, 2020, the "Pantawid Ng Pag-ibig" program of ABS-CBN Corporation and ABS-CBN Foundation Inc. (AFI) with the support of its donors and partners has distributed a total of Php455,185,989 worth of goods to over 910,000 family beneficiaries in National Capital Region (NCR) and selected provinces including Bacolod, Bataan, Batangas, Bulacan, Camarines Sur, Cebu, Davao, Iloilo, Laguna, Negros Occidental, Nueva Ecija, Oriental Mindoro, Pampanga, Pangasinan, Quezon, Rizal, Sorsgon, Tacloban and Zambales.
The project has fed Filipino families who have been affected by the various degrees of community quarantine periods brought by the continuing threat of the COVID-19 pandemic in the Philippines, and the organizers remain true to its commitment to help and feed these families who lost their jobs or could not work and make a living due to the community quarantine imposed by the national government in order to control the pandemic. The cash donations collected amounting to Php347,703,519 were used to purchase food, vitamins and basic commodities like rice, milk, coffee, shampoos and soaps. Some donors also donated in kind (food and groceries), with a computed value of Php114,111,646. Part of the campaign also involved the distribution of hot meals to families in need and frontliners in hospitals.
The "Pantawid Ng Pag-ibig" campaign began in March with the Lopez Group of Companies providing the seed money with a donation of Php100 million. The second phase of the campaign, dubbed as "Isang Daan, Isang Pamilya", encouraged individuals to donate at least Php100 which could feed one family and many Filipinos in and out of the country have responded well to the said phase. With the help of financial technology companies and online payment platforms such as Paymaya, Gcash, GrabPay and Lazada as well as partners like HSBC, Metrobank, Cebuana Lhuillier, Landers and Asian Parent, donating to the campaign becomes faster and more convenient for the donors.
ABS-CBN's swift and compassionate initiatives to help Filipinos during the COVID-19 pandemic despite foreseeable uncertainties has been recognized by the international community as its "Pantawid Ng Pag-ibig" program won a Silver Stevie Award for the Most Valuable Corporate Response at the 17th International Business Awards (IBA) which will have a virtual awarding ceremony on December. The IBA, also known as the Stevie Awards, is considered as the world's premiere business award-giving body that confers recognition for achievement and impactful contribution for companies worldwide. While the whole world awaits for a vaccine or treatment for COVID-19 and the country's economic recovery remains uncertain despite slowly but steadily underway, ABS-CBN's "Pantawid Ng Pag-ibig" campaign will continue to help those who are in need but remains hopeful that everything will be alright after the pandemic.
ABS-CBN Foundation continues to accept cash donations through depositing to the following bank accounts of ABS-CBN Lingkod Kapamilya Foundation - Sagip Kapamilya: BPI Peso Account 3051-11-55-88, Metrobank Peso Account 636-3-636-08808-1, Security Bank Peso Account 000003312430-0, BDO Peso Account 0039301-14199, and BDO Dollar Account 1039300-81622. Donations in cash are also accepted through the ABS-CBN Foundation website, Cebuana Lhuillier, PayPal, PassItForward, Gcash, Lazada and HSBC. For more information, visit www.pantawidngpagibig.com.
