Cherry Mobile Evolves Into One CHERRY, One ECOSYSTEM

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TECHNOLOGY, LIFESTYLE | October 7, 2020

Maynard S. Ngu, CHERRY CEO, and the sleuth of brands under One CHERRY, One ECOSYSTEM (Image Source: TechPinas)

From a mobile phone brand that began offering and showcasing basic and feature phones for budget-conscious Filipinos back in 2009, Cherry Mobile is now evolved into an ecosystem of products under One CHERRY, One ECOSYSTEM that aims to make life easier and improve the overall lifestyle of progressive Filipinos with innovations and products that can cater to and meet the needs of its evolving market. With a bigger goal in mind and guided with the vision of its Founder and Chief Executive Officer Maynard S. Ngu, the brand that Filipinos have loved for more than a decade will continue to be a cut above the rest.

Signifying the start of the company's new mission of offering relevant products and pursuing innovation to a broader market is its new logo which was first introduced during the launch of the Cherry Ion Personal Wearable Air Purifier, a new everyday norm essential for self-isolated Filipino households. One of the notable changes in CHERRY's new logo is an icon that subtly represents the Yin and Yang symbol sporting a combined swoosh of its original pantome colors of red, white and gray. The new logo also has an all-caps CHERRY dominating the design and the word Mobile removed, symbolizing the company's direction to gear towards a better vision and serving the Filipino market through a wide variety of products and services catering to different kinds of lifestyles.

Moving forward, CHERRY currently carries an array of brands and services under its belt which includes Cherry Mobile, Cherry Prepaid, CherryRoam, Cherry Home and Cherry Pet. Seeing beyond the sole desire to bring innovative devices and affordable technology to the Filipino consumer market, Cherry establishes solid partnerships with the most trusted technology leaders in terms of hardware, software and peripherals. It eventually ventured on telecommunications services with Cherry Prepaid, a data-centric prepaid SIM, in partnership with Globe Telecom. Cherry Prepaid provides affordable mobile data services to Filipinos across the archipelago since 2015 and has activated more than five million subscribers nationwide. Later on, CHERRY widened its global reach through CherryRoam, the ultimate travel WiFi roaming device that provides a fast, stable and secured internet connection to over 150 countries around the world.

Understanding the need of today's household modern lifestyle, CHERRY launched its Internet of Things (IoT) arm Cherry Home in 2019 providing consumers the security, convenience and peace of mind they solely deserve. Its products are connected and integrated into one platform that works well with different IoT-ready and IoT-enabled devices. From locks, switches, sockets, cameras and even home appliances, Cherry Home is set to bring a life full of convenience in a smart way. With more people starting to adapt towards the new normal brought by the current public health situation, CHERRY recently introduced the Cherry Ion and Cherry Ion Lite personal air purifiers as well as health essential devices that are relevant as added protection at highly affordable price points. To know more about the products and services under the CHERRY brand, visit www.cherryshop.com.ph.