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| (Image Source: Gadget Pilipinas/Smart Communications) |
Smart Communications Inc. is gearing up to bring collegiate sports towards the fingertips of Filipinos as the official digital partner of the University Athletic Association of the Philippines (UAAP). This landmark partnership which was made possible through the collaboration among Cignal TV, One Sports and Smart unlocks new opportunities to promote collegiate sports and foster school pride among students amidst the lack of face-to-face campus activities.
As one of the country's popular amateur leagues, UAAP and its legion of fans can expect exciting and engaging ways to watch their favorite sports, support their university athletes, and catch the best hardcourt moments and display of school spirit - powered by Smart's latest mobile innovations and digital technology. It will be recalled that UAAP Season 82 was put on hold last March with the implementation of the Enhanced Community Quarantine (ECQ) in the entire Luzon area leaving fans, players and students in limbo for the succeeding months. But as the new normal takes over, the league follows through.
The collaboration involving UAAP, Cignal, One Sports and Smart will begin as soon as the league returns for Season 83 which is slated to start probably by early next year. Prior to this landmark digital partnership, Smart brought National Basketball Association action to Filipinos via NBA.Smart and recently powers up the ongoing Philippine Basketball Association (PBA) bubble with Smart 5G in Clark, Pampanga. Of course, let's not forget that Smart shares a long history of supporting the country's various sports programs, leagues and athletes both locally and in the international stage.
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ABS-CBN continues to make a mark overseas as it was hailed as one of the latest recipients of the Lifetime Achievement Award in the 2020 Asia Contents Awards (ACA) held last October 25 in Busan, South Korea via a virtual ceremony being streamed at the official YouTube channel of the Busan International Film Festival.
The ACA, which recognizes outstanding television and over-the-top (OTT) drama series across the region, conferred the honor to the Philippines' premiere media and entertainment company for its significant contributions as a broadcaster in the country and Asia. In her acceptance speech, ABS-CBN Chief Operating Officer For Broadcast Cory Vidanes said that the award came at an opportune time as the company remains undaunted in championing Filipino content globally amidst the challenges it is facing in the middle of a pandemic.
This year's ACA comprised of ten categories and 11 awards and drew a total of 75 entries from seventeen different countries across the region. Apart from ABS-CBN, Japan's Amuse Inc. also received a Lifetime Achievement Award. Despite its indefinite absence from the local terrestrial television scene due to the non-renewal of its broadcast franchise, ABS-CBN continues to serve Filipinos with entertainment and news content available on multiple media platforms such as cable, satellite and digital and remains committed to promote Filipino content to audiences around the world.
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GMA Network Inc., the largest broadcasting network in the Philippines, and Jungo TV will give more Filipinos to enjoy and watch quality and cutting-edge Korean and Asian entertainment as it airs two of the best programs from the world's first digital Asian pop culture channel Hallypop exclusively on the leading local news channel in the country, GMA News TV.
Filo moots can watch their favorite K-pop stars racing around various venues across South Korea and around the world, competing together or against each other, and completing hilarious and entertaining missions on Running Man airing weekdays at 5:00 pm, Saturdays at 4:00 pm and Sundays at 3:00 pm. In addition, loyal viewers of GMA News TV can binge-watch awesome performances delivered by the biggest names in the Korean music scene by watching the sensational music show Music Bank every Monday to Friday at 4:00 pm.
Want to stay updated on the freshest information and latest online content on Hallypop? Then it's time to follow the Philippines' first digital free TV channel that is a one-stop shop for K-pop, lifestyle and entertainment, @GMAHallypop, on social media. For more heart-pumping shows and eye-catching performances everyday, get Hallypop exclusively on GMA Affordabox and all other digital TV receivers in the market.
