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| (Image Source: ABS-CBN News) |
The 2020 Christmas station ID of the Philippines' premiere media and entertainment company ABS-CBN, "Ikaw Ang Liwanag At Ligaya", has recorded more than 2.5 million views on Facebook and 1.3 million views on YouTube for a combined total of 3.8 million video views less than 24 hours after it was launched and released on December 1, 2020 and quickly emerged as a top trending topic on Twitter as well as the top trending video on YouTube in the Philippines as its message that God is the source of light, love and hope in the darkest and most challenging times resonate with the people.
The 16-minute music video features inspiring stories of Filipinos who have proven during this pandemic that each one of us is capable of passing God's light and bringing real joy to one another. These include Anjanmar and Khaye Rebeta, who got engaged after the ladder was discharged from the hospital after surviving COVID-19, and preacher Monching Bueno who served frontliners by driving for them and even sharing God's word to them. The stories of pedicab driver Rodolfo Ariño, who still strives for his family despite his disability, and Peter Roncales, who traveled to Samar on his bicycle to find ways to help his parents, also touched the hearts of viewers.
Also bringing light and joy are the inclusion of prayers in the video and the acts of kindness shown by several Kapamilya artists and personalities being showcased in the Christmas station ID. For instance, Rodolfo received a new pedicab and other goods while Peter's parents were sent home to reunite with their son and were given a new source of livelihood. The touching stories, positive message and powerful imagery within the CSID was made special with the presence of ABS-CBN's chairman Mark Lopez, president and CEO Carlo Katigbak and COO of broadcast Cory Vidanes as well as the expression of the words 'light' and 'joy' in different local dialects and foreign languages.
The 2020 ABS-CBN Christmas Station ID was created by the network's Creative Communications Management (CCM) division headed by Robert Labayen, Johnny Delos Santos and COO of Broadcast Cory Vidanes. The lyrics behind the "Ikaw Ang Liwanag At Ligaya" theme was written by Robert Labayen and Love Rose De Leon with music by Thyro Alfaro, and featured the voices of 20 Kapamilya artists including Ogie Alcasid, Regine Velasquez-Alcasid, Martin Nievera, Gary Valenciano, Zsa Zsa Padilla, Erik Santos, Angeline Quinto, Jona, KZ Tandingan, Bamboo, and Vice Ganda among others.
It was a collective effort by Kapamilya stars, ABS-CBN News and Teleradyo anchors and reporters, and regional MOR DJs in gratitude to the selfless generosity and love of Filipinos who continue to be with them as ABS-CBN finds new ways of serving the nation and sharing light and joy to its countrymen. "Ikaw Ang Liwanag At Ligaya" also celebrates the unwavering public service efforts of ABS-CBN Foundation with Ernie Lopez and Berta Lopez-Feliciano and Knowledge Channel Foundation led by Rina Lopez-Bautista. Watch both the lyric and official music video of the 2020 ABS-CBN Christmas Station ID "Ikaw Ang Liwanag At Ligaya" here.
