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| (Image Source: IGN Southeast Asia/Moonton) |
Right on the heels of celebrating a new milestone of reaching one billion downloads worldwide, Moonton's Mobile Legends Bang Bang has officially revealed its newest endorser and it happens to be none other than the 12-time, eight-division Filipino world boxing champion and honorable Philippine senator Manny "Pacman" Pacquiao of all people.
MLBB Philippines Marketing Manager William Mei shares that the team is very much happy to welcome Manny Pacquiao to the Mobile Legends family. "We've been working on this partnership for more than a year. Based on the studies we've done, 70% of our users are big fans of boxing legend Manny Pacquiao. Mobile Legends Bang Bang has a lot in common with boxing. Like boxing it requires skill, determination, physical effort and most importantly mental toughness. You can't beat your opponent just by being strong, you also have to be smart."
For the fighting pride of the Philippines, Manny can't say no to the brand since his kids play and talk about Mobile Legends at home especially when it was included in the 2019 SEA Games. "It was easy for me to say 'yes' when Moonton approached me to be their Philippine ambassador. I already know about Mobile Legends even before they got in touch because my son, Jimuel, plays the game on his phone and regularly streams with his friends. So why not be a part of what my son loves?" He also teases fans that there are more surprises in store for them in the coming months and reminds them that they, too, can achieve their goals. "In behalf of the MLBB team, we can assure you that you can expect more surprises from us in the coming months. And to everyone who wants to venture into professional gaming or just wanted to be the best version of themselves, be focused, keep pushing and keep reaching for your dream because everyone can be a legend."
Since the implementation of the Luzon-wide enhanced community quarantine last March, the number of MLBB users in the Philippines has significantly increased considering that Filipinos are mandated to stay inside their homes for their safety and well-being and to follow the strict health protocols imposed by the national government in order to prevent the further spread of COVID-19 in the country. Currently, there are over 100 million registered users and about 25 million monthly active users.
