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| (Image Source: ABS-CBN News/Meralco Holdings Inc.) |
Bayad Center, the country's most trusted payments authority, has rebranded with a new identity, logo and tagline as it connects to a new generation of payers, expands its digital footprint and further contribute to the advancement of the finance sector. Now simply known as Bayad, the brand's transformation was driven by the company's undaunting commitment of elevating the payment and financial experience of Filipinos. Building on its 20-year history and market leadership, Bayad reinvents itself as a bigger, better and younger brand to adapt to the financial needs of Filipinos in the face of accelerating digital transformation and recovery from the ongoing pandemic.
With the rebranding, the paying public can expect a Bigger Bayad as the company expands its service and solutions portfolio, biller, and channel partner network as well as its onsite-to-online platform. It is also now a Better Bayad because all the trusted payment solutions - Bills, Instasure (insurance), Load, Travel, Payout (loan disbursement), Withdraw (ATM transactions), Remit, Med-Assist (medical reimbursement) - are now under one name. And finally, a Younger Bayad sports a new look and vibe that resonates with the modern generation of consumers who lead dynamic lifestyles by establishing themselves and eventually building a good life for their families. Since its inception, Bayad has been revolutionizing financial services through technology and supports the advancement of financial technology, or simply fintech, in the country. It further boosts its digital presence with the introduction of a its revamped mobile app and online payment facility.
The Bayad app, available on Google Play Store for Android device users and Apple App Store for iOS device users, is an all-in-one money transaction platform is designed for digitally-savvy Filipinos who want to live responsibly and keep their personal expenses in check while earning exclusive rewards. It provides an accessible, easy and reliable way of managing funds and earning incentives with family and friends through an array of valuable features such as e-wallet and e-load, bills viewing and payment, personal financial manager, QR payments, rewards, insurance, savings accounts, personal loans and a credit scoring system. On the other hand, the new Bayad Online (https://online.bayad.com) offers the same safe, hassle-free and reliable payment acceptance that is available 24/7 and can be accessed anywhere around the world considering that it is an extension of the Bayad Center. As a trailblazing feature, both Bayad digital touchpoints significantly benefit Meralco customers by being the first to introduce a real-time posting of Meralco payments through the system. With a few clicks and taps, every Meralco customer is assured that payments made through the Bayad App and Bayad Online are immediately posted in their accounts.
From an over-the-top payment counter solely for Meralco customers to a full-service fintech company that offers a whole suite of financial products and services that can be availed through its extensive network of physical and digital channels, Bayad continues to shape the payment landscape in the country. From pioneering outsourced payment collection to expanding its network and creating a robust payments ecosystem seamlessly bridging the physical and digital spheres, Bayad looks to move forward with a new approach while keeping its mission and the Filipino consumers at the center of it all.
